

1 price from Pets at Home
Good points
- No ingredient deductions
Worth knowing
- 4% meat
- Meat not named by animal
First ingredients: Cereals (wholegrains 40%), meat and animal derivatives (of which 4% chicken), Glycerol, Oils and fats, Minerals… All ingredients
Ingredients match the maker’s own page- Meat
- 4%
- Protein, dry weight
- 29%
- Carbs, dry weight
- ~44%
- kcal/100 g
- 335
Ingredients
Listed first: Cereals. 4% of the recipe is declared meat.
Cereals (wholegrains 40%), meat and animal derivatives (of which 4% chicken), Glycerol, Oils and fats, Minerals, Derivatives of vegetable origin
Meat named animal proteinGrain cereals
Additives
IU/kg : Vitamin A : 19000; Vitamin D3 : 1100; Vitamin E : 90;mg/kg : Iron (II) sulphate monohydrate : (Fe: 78); Calcium iodate anhydrous : (I: 1.9); Copper (II) sulphate pentahydrate : (Cu: 8.7); Manganous sulphate monohydrate : (Mn: 5.9); Zinc sulphate monohydrate : (Zn: 110); Sodium selenite : (Se: 0.19) mg/kg: Iron (II) sulphate monohydrate: (Fe: 78); Calcium iodate anhydrous: (I: 1.9); Copper (II) sulphate pentahydrate: (Cu: 8.7); Manganous sulphate monohydrate: (Mn: 5.9); Zinc sulphate monohydrate: (Zn: 110); Sodium selenite: (Se: 0.19)
How we read this label
First ingredient: “Cereals”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Cereals (wholegrains 40%) | Vegetable, fruit or plant | 40% |
| meat and animal derivatives (of which 4% chicken) | Named meat | 4% |
| Glycerol | Fat, stock, extract or other processed ingredient | Part of the item above |
| Oils and fats | Fat, stock, extract or other processed ingredient | Part of the item above |
| Minerals | Other | Not given |
| Derivatives of vegetable origin | A group name, not one ingredient | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 29% and carbs about 44%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 25% | 29% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 12% | 14% |
| Carbohydrate | ~37% | ~44% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2.5% | 2.9% |
| Ash | 8% | 9.4% |
| Moisture | 15% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 14
How it’s made scored best (6 of 20). The kind of meat scored lowest (0 of 15).
How much meat?
3 / 45 points- Meat on the label1.4 / 35 points
4% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.6 / 10 points
Protein is 29.4% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
5.3 / 20 pointsEstimated carbohydrate: About 44.1% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
0 / 15 points- How the meat is listed0 / 12 points
The label lists the meat as an unnamed category, which earns 0% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 44% to 28% by dry weight, and protein is about 41%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
2 noted: meat and animal derivatives, and derivatives of vegetable origin.
- 2 noted
- 13 nothing flagged
- Meat and animal derivativesCounted in “What kind of meat?”Feed material (declared category)
An unnamed category: the label doesn’t say which animal or plant parts are used. It costs points under “What kind of meat?” rather than as a deduction.
- Derivatives of vegetable originNoted, no points takenFeed material (declared category)
An unnamed category: the label doesn’t say which plant parts are used.
13 ingredients with nothing flagged
Cereals, glycerol, minerals, oils and fats, tocopherols (vitamin E)
Allowed up to a legal maximum, none declared above it: iodine, iron, manganese, selenium, vitamin A (retinyl acetate), zinc
We couldn’t read an amount we can check on the label, so no points were taken: copper, vitamin D3 (cholecalciferol)
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Cereals, glycerol, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Cereals, glycerol, minerals, oils and fats
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Pets at Home. Checked 4 Oct 2026. Up 11% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Pets at Home1kg · £3.29 up 11% since 10 Aug | 1kg | £3.29 | £3.29/kg | Visit |
Since 10 Aug (3 readings): Pets at Home up 11%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Pets at Home | 1kg | £3.29 | £3.29/kg |
| 27 Sep 2026 | Pets at Home | 1kg | £2.96 | £2.96/kg |
| 10 Aug 2026 | Pets at Home | 1kg | £2.96 | £2.96/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 35 to 44 points higher and cost up to 25% more.

- Meat
- 80% this food 4%
- Carbs
- about 30% this food about 44%
- To feed
- 22% more per 1,000 kcal
+44 pointsCompare

- Meat
- 73% this food 4%
- Carbs
- about 24% this food about 44%
- To feed
- 5% more per 1,000 kcal
+43 pointsCompare

- Meat
- 59% this food 4%
- Carbs
- about 33% this food about 44%
- To feed
- 55% less per 1,000 kcal
+35 pointsCompare

- Meat
- 68% this food 4%
- Carbs
- about 43% this food about 44%
- To feed
- 25% more per 1,000 kcal
+35 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Pets at Home.
Score method v6.1.0 · ingredient notes v2.4.0
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