1 price from Pets at Home
DryCompleteAdultContains grain
Good points
- No ingredient deductions
Worth knowing
- 4% meat
- Meat not named by animal
First ingredients: Cereals (wholegrains* 47%), Meat and animal derivatives (of which 4% chicken)… All ingredients
Ingredients match the maker’s own page- Meat
- 4%
- Protein
- Not on label
- Carbs, dry weight
- Not on label
- kcal/100 g
- 354
Ingredients
Listed first: Cereals. 4% of the recipe is declared meat.
- Meat 4%
- Plants 47%
- Other 3.4%
- No amount given 45.6%
Cereals (wholegrains* 47%), Meat and animal derivatives (of which 4% chicken), Derivatives of vegetable origin (of which 2.9% dried beet pulp), Oils and fats, Glycerol, Vegetable protein extracts, Minerals, Vegetables* ** (of which 0.3% dried pea and 0.3% dried carrot), Spirulina* (0.2%).*Natural ingredients, ** equivalent to 4% rehydrated vegetables
Meat named animal proteinGrain cereals
Additives
IU/kg : Vitamin A : 19000; Vitamin D3 : 1100; Vitamin E : 90;mg/kg : Iron (II) sulphate monohydrate : (Fe: 78); Calcium iodate anhydrous : (I: 1.9); Copper (II) sulphate pentahydrate : (Cu: 8.7); Manganous sulphate monohydrate : (Mn: 5.9); Zinc sulphate monohydrate : (Zn: 110); Sodium selenite : (Se: 0.19) mg/kg: Iron (II) sulphate monohydrate: (Fe: 78); Calcium iodate anhydrous: (I: 1.9); Copper (II) sulphate pentahydrate: (Cu: 8.7); Manganous sulphate monohydrate: (Mn: 5.9); Zinc sulphate monohydrate: (Zn: 110); Sodium selenite: (Se: 0.19)
How we read this label
First ingredient: “Cereals”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Cereals (wholegrains* 47%) | Vegetable, fruit or plant | 47% |
| Meat and animal derivatives (of which 4% chicken) | Named meat | 4% |
| Derivatives of vegetable origin (of which 2.9% dried beet p… | A group name, not one ingredient | 2.9% |
| Oils and fats | Fat, stock, extract or other processed ingredient | Not given |
| Glycerol | Fat, stock, extract or other processed ingredient | Not given |
| Vegetable protein extracts | Fat, stock, extract or other processed ingredient | Not given |
| Minerals | Other | Not given |
| Vegetables* ** (of which 0.3% dried pea and 0.3% dried carr… | Vegetable, fruit or plant | 0.3% |
| Spirulina* (0.2%) | Vegetable, fruit or plant | 0.2% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
The analysis as printed on the label.
As sold
ProteinNot on label
Fat12%
Fibre3.5%
Ash7%
MoistureNot on label
Energy354 kcal/100 g
Why it scores 22
Starch scored best (10 of 20). The kind of meat scored lowest (0 of 15).
How much meat?
6.4 / 45 points- Meat on the label1.4 / 35 points
4% declared meat, as weighed before cooking; full marks at 100%.
- Protein level5 / 10 points
The label doesn’t give the protein and moisture we need: half marks.
How much starch?
10 / 20 pointsEstimated carbohydrate: The label doesn’t give enough of its analysis to estimate the carbohydrate: half marks.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
0 / 15 points- How the meat is listed0 / 12 points
The label lists the meat as an unnamed category, which earns 0% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
2 noted: meat and animal derivatives, and derivatives of vegetable origin.
- 2 noted
- 16 nothing flagged
- 1 not in our ingredient database yet
- Meat and animal derivativesCounted in “What kind of meat?”Feed material (declared category)
An unnamed category: the label doesn’t say which animal or plant parts are used. It costs points under “What kind of meat?” rather than as a deduction.
- Derivatives of vegetable originNoted, no points takenFeed material (declared category)
An unnamed category: the label doesn’t say which plant parts are used.
16 ingredients with nothing flagged
Cereals, glycerol, minerals, oils and fats, spirulina, tocopherols (vitamin E), vegetable protein extracts, vegetables
Allowed up to a legal maximum, none declared above it: iodine, iron, manganese, selenium, vitamin A (retinyl acetate), zinc
We couldn’t read an amount we can check on the label, so no points were taken: copper, vitamin D3 (cholecalciferol)
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Cereals, glycerol, spirulina, vegetable protein extracts, vegetables, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Cereals, glycerol, minerals, oils and fats, spirulina, vegetable protein extracts, vegetables
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
Equivalent to 4% rehydrated vegetables
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Pets at Home. Checked 4 Oct 2026. Up 11% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Pets at Home2.85kg · £8.39 up 11% since 10 Aug | 2.85kg | £8.39 | £2.94/kg | Visit |
Since 10 Aug (3 readings): Pets at Home up 11%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Pets at Home | 2.85kg | £8.39 | £2.94/kg |
| 27 Sep 2026 | Pets at Home | 2.85kg | £7.50 | £2.63/kg |
| 10 Aug 2026 | Pets at Home | 2.85kg | £7.55 | £2.65/kg |
Your dog
Cost per day and grams for your dog
Alternatives
2 dry foods score 27 to 35 points higher and cost up to 23% more.
- Meat
- 73% this food 4%
- To feed
- 23% more per 1,000 kcal
+35 pointsCompare
Yorkshire Raw Dog Food Super65 Adult Dog Beef - A blend of 5 superfoods - Dry Food or
59% meatDry · Adult
Fair£1.75/kg
- Meat
- 59% this food 4%
- To feed
- 47% less per 1,000 kcal
+27 pointsCompare
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Pets at Home.
Score method v6.1.0 · ingredient notes v2.4.0
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