

6 prices from Zooplus UK and Pets at Home
Barking Heads All Hounder Bowl Lickin' Chicken
Good points
- One main animal protein: chicken
- No ingredient deductions
- Fresh meat, named by animal
First ingredients: Chicken (50%) (incl. 31% freshly prepared free run chicken, 14% dried chicken, 2.5% chicken gravy, 2.5% chicken fat), rice (26%)… All ingredients
Ingredients match the maker’s own page- Meat
- 45%
- Protein, dry weight
- 26%
- Carbs, dry weight
- ~43%
- kcal/100 g
- 370
Ingredients
Listed first: Chicken. 45% of the recipe is declared meat.
Chicken (50%) (incl. 31% freshly prepared free run chicken, 14% dried chicken, 2.5% chicken gravy, 2.5% chicken fat), rice (26%), oats, peas (10%), lucerne, salmon oil (1%), minerals, yeast products (1000mg/kg), chicory root extract (FOS 1000mg/kg), seaweed, dried carrot (500mg/kg), mixed herbs (peppermint, rosemary, oregano & thyme (500mg/kg)), beta glucans.
Meat named animal proteinGrain cereals
Additives
per kg: Vitamin A (17,000 IU), vitamin D3 (1000 IU), vitamin E (100mg), iron [as iron (II) sulphate monohydrate] (60mg), zinc [as zinc sulphate monohydrate] (50mg), manganese [as manganous sulphate monohydrate] (50mg), zinc [as zinc chelate of glycine hydrate) (15mg), copper [as copper (II) sulphate pentahydrate] (5mg), iodine [as calcium iodate anhydrous] (1.5mg), selenium [as sodium selenite] (0.05mg).
How we read this label
First ingredient: “Chicken”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Chicken (50%) (incl. 31% freshly prepared free run chicken,… | Named meat | 50% |
| rice (26%) | Grain | 26% |
| oats | Grain | Not given |
| peas (10%) | Vegetable, fruit or plant | 10% |
| lucerne | Other | Not given |
| salmon oil (1%) | Fat, stock, extract or other processed ingredient | 1% |
| minerals | Other | Not given |
| yeast products (1000mg/kg) | Other | Not given |
| chicory root extract (FOS 1000mg/kg) | Fat, stock, extract or other processed ingredient | Not given |
| seaweed | Vegetable, fruit or plant | Not given |
| dried carrot (500mg/kg) | Vegetable, fruit or plant | Not given |
| mixed herbs (peppermint, rosemary, oregano & thyme (500mg/k… | Vegetable, fruit or plant | Not given |
| beta glucans.. | Other | Not given |
5% broth, gravy, fat or digest inside the meat figure isn't counted as meat.
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 26% and carbs about 43%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 24% | 26% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 17% | 18% |
| Carbohydrate | ~39% | ~43% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 3.8% | 4.1% |
| Ash | 8% | 8.7% |
| Moisture | 8% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 39
The kind of meat scored best (10.9 of 15). Starch scored lowest (5.8 of 20).
How much meat?
16.8 / 45 points- Meat on the label15.8 / 35 points
45% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1 / 10 points
Protein is 26.1% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
5.8 / 20 pointsEstimated carbohydrate: About 42.7% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
10.9 / 15 points- How the meat is listed10.9 / 12 points
The label lists the meat as fresh and dried, which earns 91% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 43% to 27% by dry weight, and protein is about 39%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 23 ingredients.
23 ingredients with nothing flagged
Alfalfa, beta-glucans, carrot, chicken, chicory root extract, herbs, minerals, oats, peas, rice, salmon oil, seaweed, thyme, tocopherols (vitamin E), yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Alfalfa, beta-glucans, carrot, chicken, chicory root extract, herbs, minerals, oats, peas, rice, salmon oil, seaweed, thyme, yeast
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Alfalfa, beta-glucans, chicory root extract, herbs, seaweed, thyme, yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- ASPCA Animal Poison ControlThyme
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
Lowest £4.56/kg at Zooplus UK, 54% below the dearest. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UKEconomy Pack: 2 x 12kg · £109.49 | Economy Pack: 2 x 12kg | £109.49 | £4.56/kgCheapest in stock | Visit |
| Pets at Home12kg · £55.59 up 11% since 10 Aug | 12kg | £55.59 | £4.63/kg | Visit |
| Zooplus UK12kg · £55.69 | 12kg | £55.69 | £4.64/kg | Visit |
| Pets at Home2kg · £14.89 up 11% since 10 Aug | 2kg | £14.89 | £7.45/kg | Visit |
| Zooplus UK2kg · £14.89 | 2kg | £14.89 | £7.45/kg | Visit |
Since 10 Aug (3 readings): Pets at Home up 11%; 1 other shop within 1%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Pets at Home | 1.5kg | £14.89 | £9.93/kg |
| 4 Oct 2026 | Pets at Home | 12kg | £55.59 | £4.63/kg |
| 4 Oct 2026 | Pets at Home | 2kg | £14.89 | £7.45/kg |
| 4 Oct 2026 | Zooplus UK | 12kg | £55.69 | £4.64/kg |
| 4 Oct 2026 | Zooplus UK | 2kg | £14.89 | £7.45/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £109.49 | £4.56/kg |
| 27 Sep 2026 | Pets at Home | 1.5kg | £10.00 | £6.67/kg |
| 27 Sep 2026 | Pets at Home | 12kg | £50.03 | £4.17/kg |
| 27 Sep 2026 | Pets at Home | 2kg | £10.00 | £5.00/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £55.69 | £4.64/kg |
| 27 Sep 2026 | Zooplus UK | 2kg | £14.89 | £7.45/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £109.49 | £4.56/kg |
| 10 Aug 2026 | Pets at Home | 1.5kg | £13.40 | £8.93/kg |
| 10 Aug 2026 | Pets at Home | 12kg | £50.03 | £4.17/kg |
| 10 Aug 2026 | Pets at Home | 2kg | £13.40 | £6.70/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £56.19 | £4.68/kg |
| 10 Aug 2026 | Zooplus UK | 2kg | £14.99 | £7.50/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £110.49 | £4.60/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 10 to 21 points higher and cost up to 3% more.

- Meat
- 78% this food 45%
- Carbs
- about 8% this food about 43%
- To feed
- about the same per 1,000 kcal
+21 pointsCompare

- Meat
- 73% this food 45%
- Carbs
- about 24% this food about 43%
- To feed
- 17% less per 1,000 kcal
+18 pointsCompare

- Meat
- 74% this food 45%
- Carbs
- about 27% this food about 43%
- To feed
- 3% more per 1,000 kcal
+18 pointsCompare

- Meat
- 59% this food 45%
- Carbs
- about 33% this food about 43%
- To feed
- 65% less per 1,000 kcal
+10 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Pages we read, saved 4 Oct 2026: Zooplus UK, Pets at Home.
Score method v6.1.0 · ingredient notes v2.4.0
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