

2 prices from Zooplus UK
Barking Heads All Hounder Fat Dog Slim Chicken
Good points
- One main animal protein: chicken
- No ingredient deductions
Worth knowing
- About 54% carbs (dry weight)
- Protein 22% (dry weight)
First ingredients: (per kg): Chicken 50% (incl. 26% freshly prepared free run chicken, 21% dried chicken, 3% chicken gravy), rice (14%), oats (12%)… All ingredients
Ingredients match the maker’s own page- Meat
- 47%
- Protein, dry weight
- 22%
- Carbs, dry weight
- ~54%
- kcal/100 g
- 322
Ingredients
Listed first: Chicken. 47% of the recipe is declared meat.
- Meat 47%
- Grain 26%
- Plants 19%
- Other 1%
- No amount given 4%
(per kg): Chicken 50% (incl. 26% freshly prepared free run chicken, 21% dried chicken, 3% chicken gravy), rice (14%), oats (12%), peas (12%), barley, potato (7%), lucerne, salmon oil (1%), minerals, yeast products (1000mg/kg), chicory root extract (FOS 1000mg/kg), seaweed, glucosamine (500mg/kg), dried carrot (500mg/kg), mixed herbs (peppermint, rosemary, oregano & thyme (500mg/kg)), beta glucans, chondroitin sulphate (150mg/kg)
Meat named animal proteinGrain cereals
Additives
(per kg): Vitamin A (17,000 IU), vitamin D3 (1000 IU), taurine (1000mg), Vitamin E (150mg), L-carnitine (50mg), iron [as iron (II) sulphate monohydrate] (60mg), zinc [as zinc sulphate monohydrate] (50mg), manganese [as manganous sulphate monohydrate] (50mg), zinc [as zinc chelate of glycine hydrate] (15mg), copper [as copper (II) sulphate pentahydrate] (5mg), iodine [as calcium iodate anhydrous] (1.5mg), selenium [as sodium selenite] (0.05mg).
How we read this label
First ingredient: “Chicken 50%”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Chicken 50% (incl. 26% freshly prepared free run chicken, 2… | Named meat | 50% |
| rice (14%) | Grain | 14% |
| oats (12%) | Grain | 12% |
| peas (12%) | Vegetable, fruit or plant | 12% |
| barley | Grain | Not given |
| potato (7%) | Vegetable, fruit or plant | 7% |
| lucerne | Other | Not given |
| salmon oil (1%) | Fat, stock, extract or other processed ingredient | 1% |
| minerals | Other | Not given |
| yeast products (1000mg/kg) | Other | Not given |
| chicory root extract (FOS 1000mg/kg) | Fat, stock, extract or other processed ingredient | Not given |
| seaweed | Vegetable, fruit or plant | Not given |
| glucosamine (500mg/kg) | Other | Not given |
| dried carrot (500mg/kg) | Vegetable, fruit or plant | Not given |
| mixed herbs (peppermint, rosemary, oregano & thyme (500mg/k… | Vegetable, fruit or plant | Not given |
| beta glucans | Other | Not given |
| chondroitin sulphate (150mg/kg). | Other | Not given |
3% broth, gravy, fat or digest inside the meat figure isn't counted as meat.
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 22% and carbs about 54%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 20% | 22% |
| below the usual 26 to 32% for dry foods | ||
| Fat | 9% | 9.8% |
| Carbohydrate | ~50% | ~54% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 5% | 5.4% |
| Ash | 8% | 8.7% |
| Moisture | 8% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 35
The kind of meat scored best (10.4 of 15). Starch scored lowest (1.9 of 20).
How much meat?
16.8 / 45 points- Meat on the label16.5 / 35 points
47% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.3 / 10 points
Protein is 21.7% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
1.9 / 20 pointsEstimated carbohydrate: About 54.3% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
10.4 / 15 points- How the meat is listed10.4 / 12 points
The label lists the meat as fresh and dried, which earns 87% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 54% to 35% by dry weight, and protein is about 36%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 29 ingredients.
29 ingredients with nothing flagged
Alfalfa, barley, beta-glucans, carrot, chicken, chicory root extract, chondroitin, glucosamine, herbs, l-carnitine, minerals, oats, peas, potato, rice, salmon oil, seaweed, taurine, thyme, tocopherols (vitamin E), yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Alfalfa, barley, beta-glucans, chicory root extract, chondroitin, glucosamine, herbs, l-carnitine, seaweed, taurine, thyme, yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Alfalfa, barley, beta-glucans, carrot, chicken, chicory root extract, herbs, minerals, oats, peas, potato, rice, salmon oil, seaweed, thyme, yeast
- ASPCA Animal Poison ControlThyme
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026. Down 2% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Since 10 Aug (3 readings): Zooplus UK down 2%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £55.69 | £4.64/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £109.49 | £4.56/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £55.69 | £4.64/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £109.49 | £4.56/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £56.79 | £4.73/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £111.99 | £4.67/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 22 to 25 points higher and cost up to 20% more.

- Meat
- 78% this food 47%
- Carbs
- about 8% this food about 54%
- To feed
- 13% less per 1,000 kcal
+25 pointsCompare

- Meat
- 76% this food 47%
- Carbs
- about 26% this food about 54%
- To feed
- 20% more per 1,000 kcal
+24 pointsCompare

- Meat
- 74% this food 47%
- Carbs
- about 27% this food about 54%
- To feed
- 10% less per 1,000 kcal
+22 pointsCompare

- Meat
- 73% this food 47%
- Carbs
- about 24% this food about 54%
- To feed
- 28% less per 1,000 kcal
+22 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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