
It scores 48 out of 100 (Fair), top 7% of dry foods. It is a complete dry food for adult dogs with 39.5% declared meat. No shop we track sells it right now.
Good points
- Low starch, about 22% carbs
- No ingredient deductions
- High protein, 62% dry weight
Worth knowing
- Added plant protein, starch or fibre
First ingredients: Chicken (20 % fresh chicken & 19.5 % dried chicken), peas (ground), sweet potato, potato (ground), potato starch (ground)… All ingredients
Label taken from the maker’s website- Meat
- 39.5%
- Protein, dry weight
- 62%
- Carbs, dry weight
- ~22%
- kcal/100 g
- 302
Ingredients
Listed first: Chicken. 39.5% of the recipe is declared meat.
Chicken (20 % fresh chicken & 19.5 % dried chicken), peas (ground), sweet potato, potato (ground), potato starch (ground), beet pulp (de-sugared), chicken fat, salmon oil, carob, whole egg, brewer's yeast, linseed, inulin (source of FOS), carrots (ground), nettle, echinacea, tomatoes (ground), apple (ground), mango (ground), plum (ground), banana (ground), thyme, basil, spirulina, cranberry, celery, glucosamine, chondroitin, yucca schidigera powder
Meat named animal protein
From the maker’s website, checked 20 Oct 2026.
Additives
Trace elements: Copper 10 mg, Copper chelate 5 mg, Zinc 100 mg, Zinc chelate 50 mg, Iron 70 mg, Iron chelate 35 mg, Manganese 50 mg, Manganese chelate 25 mg, Iodine 2 mg, Selenium 0,1 mg. Vitamins: Vitamin A 18.000 IE, Vitamin D3 1.800 IE, Vitamin E 500 IE, Vitamin C 200 mg, Vitamin B1 12 mg, Vitamin B2 18 mg, Vitamin B5 35 mg, Vitamin B6 10 mg, Vitamin B12 110 μg, Folic acid 3,5 mg, Biotin 450 μg, Choline 2700 mg, Niacine 90 mg, L-Carnitine 50 mg, Taurine 1.000 mg
How we read this label
First ingredient: “Chicken”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Chicken (20% fresh chicken & 19.5% dried chicken) | Named meat | 39.5% |
| peas (ground) | Vegetable, fruit or plant | Not given |
| sweet potato | Vegetable, fruit or plant | Not given |
| potato (ground) | Vegetable, fruit or plant | Not given |
| potato starch (ground) | Vegetable, fruit or plant | Not given |
| beet pulp (de-sugared) | Vegetable, fruit or plant | Not given |
| chicken fat | Fat, stock, extract or other processed ingredient | Not given |
| salmon oil | Fat, stock, extract or other processed ingredient | Not given |
| carob | Other | Not given |
| whole egg | Other | Not given |
| brewer's yeast | Other | Not given |
| linseed | Vegetable, fruit or plant | Not given |
| inulin (source of FOS) | Vegetable, fruit or plant | Not given |
| carrots (ground) | Vegetable, fruit or plant | Not given |
| nettle | Vegetable, fruit or plant | Not given |
| echinacea | Other | Not given |
| tomatoes (ground) | Vegetable, fruit or plant | Not given |
| apple (ground) | Vegetable, fruit or plant | Not given |
| mango (ground) | Vegetable, fruit or plant | Not given |
| plum (ground) | Vegetable, fruit or plant | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 62% and carbs about 22%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 55.6% | 62% |
| above the usual 26 to 32% for dry foods | ||
| Fat | 4.7% | 5.2% |
| Carbohydrate | ~19% | ~22% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 6.4% | 7.1% |
| Ash | 3.8% | 4.2% |
| Moisture | 10.2% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 48
The kind of meat scored best (10.2 of 15). How it’s made scored lowest (5 of 20).
How much meat?
20.8 / 45 points- Meat on the label13.8 / 35 points
39.5% declared meat, as weighed before cooking; full marks at 100%.
- Protein level7 / 10 points
Protein is 61.9% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
12.8 / 20 pointsEstimated carbohydrate: About 21.5% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for added plant protein, starch or fibre.
What kind of meat?
10.2 / 15 points- How the meat is listed10.2 / 12 points
The label lists the meat as fresh and dried, which earns 85% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 22% to 15% by dry weight, and protein is about 61%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted, no points taken: yucca extract. 44 flagged nothing.
- 1 noted
- 44 nothing flagged
- 5 not in our ingredient database yet
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
44 ingredients with nothing flagged
Apples, basil, beet pulp, biotin (vitamin H/B7), carob, carrot, celery, chicken, chicory root extract, choline chloride, chondroitin, cranberries, egg, folic acid (folate), glucosamine, l-carnitine, linseed (flaxseed), nettle, pantothenic acid (vitamin B5), peas, potato, poultry fat, salmon oil, sodium bicarbonate, spirulina, starch, sweet potato, taurine, thyme, tomato, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid), yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Apples, basil, biotin (vitamin H/B7), celery, chicory root extract, choline chloride, chondroitin, cranberries, folic acid (folate), glucosamine, l-carnitine, nettle, pantothenic acid (vitamin B5), poultry fat, spirulina, taurine, thyme, tomato, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Apples, basil, beet pulp, carrot, celery, chicken, chicory root extract, cranberries, egg, linseed (flaxseed), nettle, peas, potato, poultry fat, salmon oil, spirulina, sweet potato, thyme, tomato, yeast
- ASPCA Animal Poison ControlCarob
- ASPCA Animal Poison ControlThyme
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA FEEDAP (PMC13063795)Cranberries
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Carob
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Starch
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
5 not in our ingredient database yet
Banana, echinacea, mango, niacine, plum
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Your dog
Grams a day for your dog
Alternatives
4 dry foods score 11 to 15 points higher.

- Meat
- 78.5% this food 39.5%
+15 pointsCompare

- Meat
- 78% this food 39.5%
- Carbs
- about 8% this food about 22%
+12 pointsCompare

- Meat
- 79.5% this food 39.5%
- Carbs
- about 33% this food about 22%
+11 pointsCompare

- Meat
- 76% this food 39.5%
- Carbs
- about 26% this food about 22%
+11 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 20 Oct 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 20 Oct 2026. Shops may still stock packs with the older recipe.
Page we read, saved 20 Oct 2026: Bellfor (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
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