
It scores 30 out of 100 (Weak), tied 562nd of 1,150 dry foods. It is a complete dry food for adult dogs. No shop we track sells it right now.
Good points
- No ingredient deductions
- Fresh meat, named by animal
Worth knowing
- Meat amount not given
- About 50% carbs (dry weight)
- Added plant protein, starch or fibre
First ingredients: Insects, dried (black soldier fly), potatoes (ground), potato starch, peas (ground)… All ingredients
Label taken from the maker’s website- Meat
- Not on label
- Protein, dry weight
- 24%
- Carbs, dry weight
- ~50%
- kcal/100 g
- 337
Ingredients
Listed first: Insects. The label gives no meat figure.
Insects, dried (black soldier fly), potatoes (ground), potato starch, peas (ground),animal fat, sweet potatoes (ground), carob, flaxseed, minerals, brewer's yeast, salmon oil, inulin (source of FOS), carrots (ground), nettle, echinacea, tomato (ground), apple (ground), mango (ground), plum (ground), banana (ground), thyme, basil, spirulina, cranberry, celery, yucca schidigera powder, purine content: 17.16 mg / 100g
Meat named animal protein
From the maker’s website, checked 20 Oct 2026.
Additives
Trace elements: Copper 10mg, Copper chelate 5mg, Zinc 100mg, Zinc chelate 50mg, Iron 70mg, Iron chelate 35mg, Manganese 50mg, Manganese chelate 25mg, Iodine 2mg, Selenium 0.1mg. Vitamins: Vitamin A 18,000 IE, Vitamin D3 1,800 IE, Vitamin E 500 IE, L-Carnitin 50mg, Taurin 1000mg, Vitamin B2 15mg, Vitamin B5 30mg, Vitamin B6 10mg, Vitamin B12 100 μg, Folic acid 3mg Biotin
How we read this label
First ingredient: “Insects”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Insects | Named meat | Not given |
| dried (black soldier fly) | Other | Not given |
| potatoes (ground) | Vegetable, fruit or plant | Not given |
| potato starch | Vegetable, fruit or plant | Not given |
| peas (ground) | Vegetable, fruit or plant | Not given |
| animal fat | Fat, stock, extract or other processed ingredient | Not given |
| sweet potatoes (ground) | Vegetable, fruit or plant | Not given |
| carob | Other | Not given |
| flaxseed | Vegetable, fruit or plant | Not given |
| minerals | Other | Not given |
| brewer's yeast | Other | Not given |
| salmon oil | Fat, stock, extract or other processed ingredient | Not given |
| inulin (source of FOS) | Vegetable, fruit or plant | Not given |
| carrots (ground) | Vegetable, fruit or plant | Not given |
| nettle | Vegetable, fruit or plant | Not given |
| echinacea | Other | Not given |
| tomato (ground) | Vegetable, fruit or plant | Not given |
| apple (ground) | Vegetable, fruit or plant | Not given |
| mango (ground) | Vegetable, fruit or plant | Not given |
| plum (ground) | Vegetable, fruit or plant | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 24% and carbs about 50%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 22% | 24% |
| below the usual 26 to 32% for dry foods | ||
| Fat | 12% | 13% |
| Carbohydrate | ~45% | ~50% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 5.5% | 6% |
| Ash | 6.5% | 7.1% |
| Moisture | 9% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 30
The kind of meat scored best (12 of 15). Starch scored lowest (3.5 of 20).
How much meat?
9.5 / 45 points- Meat on the label8.8 / 35 points
Meat is named but the label doesn’t say how much, so a quarter of the points.
- Protein level0.7 / 10 points
Protein is 24.2% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
3.5 / 20 pointsEstimated carbohydrate: About 49.5% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for added plant protein, starch or fibre.
What kind of meat?
12 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 50% to 32% by dry weight, and protein is about 38%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted, no points taken: yucca extract. 34 flagged nothing.
- 1 noted
- 34 nothing flagged
- 8 not in our ingredient database yet
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
34 ingredients with nothing flagged
Animal fats, apples, basil, carob, carrot, celery, chicory root extract, cranberries, folic acid (folate), linseed (flaxseed), minerals, nettle, pantothenic acid (vitamin B5), peas, potato, salmon oil, sodium bicarbonate, spirulina, starch, sweet potato, thyme, tomato, vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Apples, basil, celery, chicory root extract, cranberries, folic acid (folate), nettle, pantothenic acid (vitamin B5), spirulina, thyme, tomato, vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, apples, basil, carrot, celery, chicory root extract, cranberries, linseed (flaxseed), minerals, nettle, peas, potato, salmon oil, spirulina, sweet potato, thyme, tomato, yeast
- ASPCA Animal Poison ControlCarob
- ASPCA Animal Poison ControlThyme
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA FEEDAP (PMC13063795)Cranberries
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Carob
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Starch
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
8 not in our ingredient database yet
Banana, dried, echinacea, insects, L carnitin, mango, plum, taurin
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Your dog
Grams a day for your dog
Alternatives
4 dry foods score 29 to 33 points higher.

- Carbs
- about 22% this food about 50%
+33 pointsCompare

- Carbs
- about 8% this food about 50%
+30 pointsCompare

- Carbs
- about 33% this food about 50%
+29 pointsCompare

- Carbs
- about 26% this food about 50%
+29 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 20 Oct 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 20 Oct 2026. Shops may still stock packs with the older recipe.
Page we read, saved 20 Oct 2026: Bellfor (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
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