1 price from Zooplus UK
DryCompleteAdultContains grainFish oil
Good points
- No ingredient deductions
Worth knowing
- 18% meat
- About 57% carbs (dry weight)
- Meat not named by animal
First ingredients: Dried poultry protein (18%), rice, barley, corn, millet… All ingredients
Label checked- Meat
- 18%
- Protein, dry weight
- 22%
- Carbs, dry weight
- ~57%
- kcal/100 g
- 318
Ingredients
Listed first: Dried poultry protein. 18% of the recipe is declared meat.
- Meat 18%
- Other 0.2%
- No amount given 81.8%
Dried poultry protein (18%), rice, barley, corn, millet, dried beet pulp (desugared), cellulose, protein hydrolysate, fish meal, poultry fat, dried peas, peas, fish oil, dried yeast (incl. 0.1% mannan oligosaccharides, 0.06% β-glucans), potassium chloride, sodium chloride, green-lipped mussel extract (0.1%), dried chicory
Meat animal not namedGrain cereals
Additives
(per kg): Nutritional additives: Vitamin A (12,000 IU), vitamin D3 (1,200 IU), vitamin B1 (10mg), vitamin B2 (10mg), vitamin B6 (6mg), vitamin B12 (30mcg), biotin (250mcg), pantothenic acid (20mg), niacin (40mg), folic acid (2mg), vitamin C (70mg), choline chloride (1,650mg), vitamin E (70mg), L-carnitine (200mg), zinc [as zinc chelate of amino acids, hydrate] (45mg), copper [as copper (II) sulphate, pentahydrate] (10mg), iodine [as calcium iodate, anhydrous] (2mg), selenium [as sodium selenite] (0.2mg), zinc [as zinc oxide] (70mg), iron (130mg). Technological additives: Antioxidants.
How we read this label
First ingredient: “Dried poultry protein”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Dried poultry protein (18%) | Meat, animal not named | 18% |
| rice | Grain | Not given |
| barley | Grain | Not given |
| corn | Grain | Not given |
| millet | Grain | Not given |
| dried beet pulp (desugared) | Vegetable, fruit or plant | Not given |
| cellulose | Vegetable, fruit or plant | Not given |
| protein hydrolysate | Fat, stock, extract or other processed ingredient | Not given |
| fish meal | Meat, animal not named | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| dried peas | Vegetable, fruit or plant | Not given |
| peas | Vegetable, fruit or plant | Not given |
| fish oil | Fat, stock, extract or other processed ingredient | Not given |
| dried yeast (incl. 0.1% mannan oligosaccharides, 0.06% β-gl… | Other | 0.1% |
| potassium chloride | Other | Not given |
| sodium chloride | Other | Not given |
| green-lipped mussel extract (0.1%) | Fat, stock, extract or other processed ingredient | 0.1% |
| dried chicory. | Vegetable, fruit or plant | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 22% and carbs about 57%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 20% | 22% |
| below the usual 26 to 32% for dry foods | ||
| Fat | 6% | 6.7% |
| Carbohydrate | ~51% | ~57% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 7% | 7.8% |
| Ash | 5.5% | 6.1% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy318 kcal/100 g
Why it scores 14
How it’s made scored best (4 of 20). Starch scored lowest (0.9 of 20).
How much meat?
6.7 / 45 points- Meat on the label6.3 / 35 points
18% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.4 / 10 points
Protein is 22.2% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
0.9 / 20 pointsEstimated carbohydrate: About 57.2% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
3 / 15 points- How the meat is listed3 / 12 points
The label lists the meat as unnamed meal, which earns 25% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 57% to 37% by dry weight, and protein is about 36%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted: hydrolysed proteins. 36 flagged nothing.
- 1 noted
- 36 nothing flagged
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
36 ingredients with nothing flagged
Antioxidants, barley, beet pulp, biotin (vitamin H/B7), cellulose, chicory root extract, choline chloride, fish, fish oil, folic acid (folate), green-lipped mussel, l-carnitine, maize (corn), millet, niacin (vitamin B3), pantothenic acid (vitamin B5), peas, potassium chloride, poultry, poultry fat, rice, salt (sodium chloride), tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid), yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, barley, biotin (vitamin H/B7), cellulose, chicory root extract, choline chloride, fish, folic acid (folate), green-lipped mussel, l-carnitine, millet, niacin (vitamin B3), pantothenic acid (vitamin B5), potassium chloride, poultry, poultry fat, salt (sodium chloride), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, barley, beet pulp, cellulose, chicory root extract, fish, fish oil, green-lipped mussel, maize (corn), millet, peas, potassium chloride, poultry, poultry fat, rice, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
Out of stock at every shop we track. Last price £3.04/kg at Zooplus UK, 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UK12.5kg · £37.99Out of stock | 12.5kg | £37.99 | £3.04/kg | Visit |
Price has moved by less than 1% since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12.5kg | £37.99 (out of stock) | £3.04/kg |
| 27 Sep 2026 | Zooplus UK | 12.5kg | £37.99 | £3.04/kg |
| 10 Aug 2026 | Zooplus UK | 12.5kg | £37.69 | £3.02/kg |
Your dog
Cost per day and grams for your dog
Alternatives
3 dry foods score 34 to 43 points higher and cost up to 19% more.
- Meat
- 73% this food 18%
- Carbs
- about 24% this food about 57%
- To feed
- 7% more per 1,000 kcal
+43 pointsCompare
Yorkshire Raw Dog Food Super65 Adult Dog Beef - A blend of 5 superfoods - Dry Food or
59% meatDry · Adult
Fair£1.75/kg
- Meat
- 59% this food 18%
- Carbs
- about 33% this food about 57%
- To feed
- 54% less per 1,000 kcal
+35 pointsCompare
- Meat
- 50% this food 18%
- Carbs
- about 36% this food about 57%
- To feed
- 19% more per 1,000 kcal
+34 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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