

1 price from Zooplus UK
Good points
- No ingredient deductions
- Includes organ meat
Worth knowing
- About 50% carbs (dry weight)
- Some meat not named by animal
- Added plant protein, starch or fibre
First ingredients: Fresh chicken* (45%), rice* (18%), wholegrain barley* (18%), wholegrain oats* (7%), rice protein*… All ingredients
Label checked- Meat
- 45%
- Protein, dry weight
- 24%
- Carbs, dry weight
- ~50%
- kcal/100 g
- 366
Ingredients
Listed first: Fresh chicken. 45% of the recipe is declared meat.
- Meat 45%
- Grain 43%
- Plants 1%
- Other 0.3%
- No amount given 10.7%
Fresh chicken* (45%), rice* (18%), wholegrain barley* (18%), wholegrain oats* (7%), rice protein*, protein hydrolysate from liver*, apple* (dried, 1%), calcium carbonate, sodium chloride, di-calcium phosphate, potassium chloride, peas* (dried, 0.1%), tomatoes* (dried, 0.07%), carrots* (dried, 0.07%), pears* (dried, 0.07%), herbs* (dried, nettle*, blackberry leaves*, fennel*, caraway*, camomile*, centaury*). * = 100% certified organic product
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (14,000 IU), vitamin D3 (1400 IU), vitamin E (80mg), vitamin B1 (8mg), vitamin B2 (8mg), vitamin B6 (5mg), vitamin B12 (40mcg), biotin (200mcg), pantothenic acid (16mg), niacin (32mg), folic acid (2mg), vitamin C (60mg), choline chloride (2200mg), zinc [as zinc oxide] (65mg), copper [as cupric-(II)-sulphate pentahydrate] (10mg), iodine [as calcium iodate anhydrous] (2mg), selenium [as sodium selenite] (0.2mg). Technological additives: Antioxidants.
How we read this label
First ingredient: “Fresh chicken*”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Fresh chicken* (45%) | Named meat | 45% |
| rice* (18%) | Grain | 18% |
| wholegrain barley* (18%) | Grain | 18% |
| wholegrain oats* (7%) | Grain | 7% |
| rice protein* | Grain | Not given |
| protein hydrolysate from liver* | Organ meat | Not given |
| apple* (dried, 1%) | Vegetable, fruit or plant | 1% |
| calcium carbonate | Other | Not given |
| sodium chloride | Other | Not given |
| di-calcium phosphate | Other | Not given |
| potassium chloride | Other | Not given |
| peas* (dried, 0.1%) | Vegetable, fruit or plant | 0.1% |
| tomatoes* (dried, 0.07%) | Vegetable, fruit or plant | 0.07% |
| carrots* (dried, 0.07%) | Vegetable, fruit or plant | 0.07% |
| pears* (dried, 0.07%) | Vegetable, fruit or plant | 0.07% |
| herbs* (dried, nettle*, blackberry leaves*, fennel*, carawa… | Vegetable, fruit or plant | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 24% and carbs about 50%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 22% | 24% |
| below the usual 26 to 32% for dry foods | ||
| Fat | 13% | 14% |
| Carbohydrate | ~45% | ~50% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 3.5% | 3.9% |
| Ash | 6.7% | 7.4% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 38
The kind of meat scored best (14.2 of 15). Starch scored lowest (3.4 of 20).
How much meat?
16.5 / 45 points- Meat on the label15.8 / 35 points
45% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.7 / 10 points
Protein is 24.4% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
3.4 / 20 pointsEstimated carbohydrate: About 49.8% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
14.2 / 15 points- How the meat is listed11.2 / 12 points
The label lists the meat as fresh and unnamed hydrolysed, which earns 94% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 50% to 31% by dry weight, and protein is about 39%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted: hydrolysed proteins. 31 flagged nothing.
- 1 noted
- 31 nothing flagged
- 2 not in our ingredient database yet
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
31 ingredients with nothing flagged
Antioxidants, apples, barley, biotin (vitamin H/B7), calcium carbonate, carrot, chicken, choline chloride, folic acid (folate), herbs, niacin (vitamin B3), pantothenic acid (vitamin B5), pear, peas, potassium chloride, rice, salt (sodium chloride), tocopherols (vitamin E), tomato, vegetable protein extracts, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid)
Allowed up to a legal maximum, none declared above it: copper, iodine, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, apples, barley, biotin (vitamin H/B7), calcium carbonate, choline chloride, folic acid (folate), herbs, niacin (vitamin B3), pantothenic acid (vitamin B5), pear, potassium chloride, salt (sodium chloride), tomato, vegetable protein extracts, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, apples, barley, calcium carbonate, carrot, chicken, herbs, pear, peas, potassium chloride, rice, tomato, vegetable protein extracts
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
2 not in our ingredient database yet
Di-calcium phosphate, wholegrain oats
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
Out of stock at every shop we track. Last price £5.17/kg at Zooplus UK, 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UK11.5kg · £59.49Out of stock | 11.5kg | £59.49 | £5.17/kg | Visit |
Price has moved by less than 1% since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 11.5kg | £59.49 (out of stock) | £5.17/kg |
| 27 Sep 2026 | Zooplus UK | 11.5kg | £59.49 (out of stock) | £5.17/kg |
| 10 Aug 2026 | Zooplus UK | 11.5kg | £59.79 (out of stock) | £5.20/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 19 to 22 points higher and cost up to 21% more.

- Meat
- 78% this food 45%
- Carbs
- about 8% this food about 50%
- To feed
- 12% less per 1,000 kcal
+22 pointsCompare

- Meat
- 76% this food 45%
- Carbs
- about 26% this food about 50%
- To feed
- 21% more per 1,000 kcal
+21 pointsCompare

- Meat
- 74% this food 45%
- Carbs
- about 27% this food about 50%
- To feed
- 10% less per 1,000 kcal
+19 pointsCompare

- Meat
- 73% this food 45%
- Carbs
- about 24% this food about 50%
- To feed
- 27% less per 1,000 kcal
+19 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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