Ambassador Dog Food Hypoallergenic Grain Free Turkey With Salmon Dog Food
46.5% meatDry · All ages
Weak£3.87/kg
1 price from Zooplus UK
DryCompleteSeniorContains grainFish oil
Good points
- No ingredient deductions
Worth knowing
- Meat amount not given
- About 59% carbs (dry weight)
- Meat not named by animal
First ingredients: Poultry meat meal, rice, barley, corn, millet… All ingredients
Label checked- Meat
- Not on label
- Protein, dry weight
- 21%
- Carbs, dry weight
- ~59%
- kcal/100 g
- 305
Ingredients
Listed first: Poultry meat meal. The label gives no meat figure.
Poultry meat meal, rice, barley, corn, millet, dried beet pulp (desugared), cellulose powder, protein hydrolysate, animal fat, fish meal, peas, fish oil, dried yeast (incl. 0.1% mannan oligosaccharides, 0.06% β-glucans), potassium chloride, sodium chloride, green-lipped mussel extract (0.1%), dried chicory
Meat animal not namedGrain cereals
Additives
(per kg): Nutritional additives: Vitamin A (13,000 IU), vitamin D3 (1300 IU), vitamin E (400mg), zinc [as zinc oxide] (70mg), zinc [as zinc chelate of amino acids, hydrate] (75mg), copper [as copper(II) sulphate, pentahydrate] (11mg), iodine [as calcium iodate, anhydrous] (2mg), selenium [as sodium selenite] (0.2mg). Technological additives: Antioxidants.
How we read this label
First ingredient: “Poultry meat meal”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Poultry meat meal | Meat, animal not named | Not given |
| rice | Grain | Not given |
| barley | Grain | Not given |
| corn | Grain | Not given |
| millet | Grain | Not given |
| dried beet pulp (desugared) | Vegetable, fruit or plant | Not given |
| cellulose powder | Vegetable, fruit or plant | Not given |
| protein hydrolysate | Fat, stock, extract or other processed ingredient | Not given |
| animal fat | Fat, stock, extract or other processed ingredient | Not given |
| fish meal | Meat, animal not named | Not given |
| peas | Vegetable, fruit or plant | Not given |
| fish oil | Fat, stock, extract or other processed ingredient | Not given |
| dried yeast (incl. 0.1% mannan oligosaccharides, 0.06% β-gl… | Other | 0.1% |
| potassium chloride | Other | Not given |
| sodium chloride | Other | Not given |
| green-lipped mussel extract (0.1%) | Fat, stock, extract or other processed ingredient | 0.1% |
| dried chicory. | Vegetable, fruit or plant | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 21% and carbs about 59%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 19% | 21% |
| below the usual 26 to 32% for dry foods | ||
| Fat | 6% | 6.7% |
| Carbohydrate | ~53% | ~59% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 6.5% | 7.2% |
| Ash | 5% | 5.6% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy305 kcal/100 gCalculated from the analysis.
Why it scores 16
Meat scored best (9 of 45). Starch scored lowest (0.2 of 20).
How much meat?
9 / 45 points- Meat on the label8.8 / 35 points
Meat is listed without saying which animal, and the label doesn’t say how much, so a quarter of the points.
- Protein level0.2 / 10 points
Protein is 21.1% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
0.2 / 20 pointsEstimated carbohydrate: About 59.4% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
3 / 15 points- How the meat is listed3 / 12 points
The label lists the meat as unnamed meal, which earns 25% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Animonda GranCarno Original Senior (scores 69): carbs fall from 59% to 38% by dry weight, and protein is about 31%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted: hydrolysed proteins. 24 flagged nothing.
- 1 noted
- 24 nothing flagged
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
24 ingredients with nothing flagged
Animal fats, antioxidants, barley, beet pulp, cellulose, chicory root extract, fish, fish oil, green-lipped mussel, maize (corn), millet, peas, potassium chloride, poultry, rice, salt (sodium chloride), tocopherols (vitamin E), yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, antioxidants, barley, beet pulp, cellulose, chicory root extract, fish, fish oil, green-lipped mussel, maize (corn), millet, peas, potassium chloride, poultry, rice, yeast
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, barley, cellulose, chicory root extract, fish, green-lipped mussel, millet, potassium chloride, poultry, salt (sodium chloride), yeast, selenium, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
Out of stock at every shop we track. Last price £2.86/kg at Zooplus UK, 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UK12.5kg · £35.69Out of stock down 5% since 10 Aug | 12.5kg | £35.69 | £2.86/kg | Visit |
Since 10 Aug (3 readings): Zooplus UK down 5%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12.5kg | £35.69 (out of stock) | £2.86/kg |
| 27 Sep 2026 | Zooplus UK | 12.5kg | £35.69 (out of stock) | £2.86/kg |
| 10 Aug 2026 | Zooplus UK | 12.5kg | £37.59 | £3.01/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 21 to 26 points higher and cost up to 24% more.
- Carbs
- about 37% this food about 59%
- To feed
- 19% more per 1,000 kcal
+26 pointsCompare
Nourish Pet Food Grain Free Light/Senior Turkey with Sweet Potato & Cranberry Dry Dog Food
48% meatDry · Senior
Weak£4.00/kg
- Carbs
- about 48% this food about 59%
- To feed
- 24% more per 1,000 kcal
+22 pointsCompare
- To feed
- 15% more per 1,000 kcal
+22 pointsCompare
- Carbs
- about 46% this food about 59%
- To feed
- 15% less per 1,000 kcal
+21 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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