

2 prices from Zooplus UK
Good points
- No ingredient deductions
Worth knowing
- Some meat not named by animal
- Includes hydrolysed protein
First ingredients: Chicken (25%, of which 15% dried chicken protein*, 10% freshly prepared chicken meat), wheat*, corn*, corn germ*, bone fat… All ingredients
Label checked- Meat
- 25%
- Protein
- Not on label
- Carbs, dry weight
- Not on label
- kcal/100 g
- Not on label
Ingredients
Listed first: Chicken. 25% of the recipe is declared meat.
Chicken (25%, of which 15% dried chicken protein*, 10% freshly prepared chicken meat), wheat*, corn*, corn germ*, bone fat, dried beet pulp*, animal protein (hydrolysed), fish meal, dried pork protein, minerals, yeast*. * Natural ingredients
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (10000 IU), vitamin D3 (1060 IU), vitamin E (60mg), copper [as cupric sulfate pentahydrate] (5mg), manganese [manganese( II) oxide] (5mg), zinc [zinc sulphate monohydrate] (33mg), iodine [as calcium iodate anhydrate] (1.6mg), selenium [as sodium selenite] (0.2mg). Technological additives: Antioxidants.
How we read this label
First ingredient: “Chicken”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Chicken (25%, of which 15% dried chicken protein*, 10% fres… | Named meat | 25% |
| wheat* | Grain | Not given |
| corn* | Grain | Not given |
| corn germ* | Grain | Not given |
| bone fat | Fat, stock, extract or other processed ingredient | Not given |
| dried beet pulp* | Vegetable, fruit or plant | Not given |
| animal protein (hydrolysed) | Other | Not given |
| fish meal | Meat, animal not named | Not given |
| dried pork protein | Named meat | Not given |
| minerals | Other | Not given |
| yeast* | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
The label gives no analysis.
Why it scores 34
Starch scored best (10 of 20). How it’s made scored lowest (5 of 20).
How much meat?
13.8 / 45 points- Meat on the label8.8 / 35 points
25% declared meat, as weighed before cooking; full marks at 100%.
- Protein level5 / 10 points
The label doesn’t give the protein and moisture we need: half marks.
How much starch?
10 / 20 pointsEstimated carbohydrate: The label doesn’t give enough of its analysis to estimate the carbohydrate: half marks.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for hydrolysed protein.
What kind of meat?
5.8 / 15 points- How the meat is listed5.8 / 12 points
The label lists the meat as meal, fresh and unnamed meal, which earns 48% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
Nothing flagged in 19 ingredients.
19 ingredients with nothing flagged
Animal fats, antioxidants, beet pulp, chicken, fish, maize (corn), minerals, pork, processed animal protein, tocopherols (vitamin E), wheat, yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, antioxidants, beet pulp, chicken, fish, maize (corn), minerals, pork, wheat, yeast
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, fish, pork, yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026. Up 2% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Since 10 Aug (3 readings): Zooplus UK up 2%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £38.29 | £3.19/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £74.99 | £3.12/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £38.99 | £3.25/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £76.39 | £3.18/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £37.39 | £3.12/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £73.19 | £3.05/kg |
Your dog
Daily calories for your dog
Alternatives
2 dry foods score 14 to 15 points higher and cost up to 21% more.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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