

2 prices from Zooplus UK
Good points
- No ingredient deductions
Worth knowing
- About 50% carbs (dry weight)
- Some meat not named by animal
- Includes hydrolysed protein
First ingredients: Corn*, chicken (28%, of which 24% dried chicken, 4% fresh chicken), rice*, bone fat, freshly prepared reindeer (4%)… All ingredients
Ingredients match the maker’s own page- Meat
- 32%
- Protein, dry weight
- 28%
- Carbs, dry weight
- ~50%
- kcal/100 g
- 361
Ingredients
Listed first: Corn. 32% of the recipe is declared meat.
- Meat 32%
- Other 1%
- No amount given 67.1%
Corn*, chicken (28%, of which 24% dried chicken, 4% fresh chicken), rice*, bone fat, freshly prepared reindeer (4%), dried beet pulp*, corn germ*, hydrolysed animal protein, minerals, chicory inulin* (0.63% FOS), linseeds*, yeast*, rosehip meal* (0.3%), dried blueberries* (0.01%), dried cranberries* (0.01%). *natural ingredients
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (10.000 IU), vitamin D3 (1060 IU), vitamin E (60mg), copper [as cupric-(II)-sulphate pentahydrate] (5mg), manganese [as manganous-(II)-oxide] (5mg), zinc [as zinc sulphate monohydrate] (33mg), iodine [as calcium iodate anhydrous] (1.6mg), selenium [as sodium selenite] (0.2mg). Technological additives: Antioxidants.
How we read this label
First ingredient: “Corn*”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Corn* | Grain | Not given |
| chicken (28%, of which 24% dried chicken, 4% fresh chicken) | Named meat | 28% |
| rice* | Grain | Not given |
| bone fat | Fat, stock, extract or other processed ingredient | Not given |
| freshly prepared reindeer (4%) | Named meat | 4% |
| dried beet pulp* | Vegetable, fruit or plant | Not given |
| corn germ* | Grain | Not given |
| hydrolysed animal protein | Other | Not given |
| minerals | Other | Not given |
| chicory inulin* (0.63% FOS) | Vegetable, fruit or plant | 0.6% |
| linseeds* | Vegetable, fruit or plant | Not given |
| yeast* | Other | Not given |
| rosehip meal* (0.3%) | Vegetable, fruit or plant | 0.3% |
| dried blueberries* (0.01%) | Vegetable, fruit or plant | 0.01% |
| dried cranberries* (0.01%) | Vegetable, fruit or plant | 0.01% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 28% and carbs about 50%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 25% | 28% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 12% | 13% |
| Carbohydrate | ~45% | ~50% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2% | 2.2% |
| Ash | 6% | 6.7% |
| Moisture | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 29
The kind of meat scored best (8.8 of 15). Starch scored lowest (3.3 of 20).
How much meat?
12.5 / 45 points- Meat on the label11.2 / 35 points
32% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.3 / 10 points
Protein is 27.8% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
3.3 / 20 pointsEstimated carbohydrate: About 50% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for hydrolysed protein.
What kind of meat?
8.8 / 15 points- How the meat is listed8.8 / 12 points
The label lists the meat as dried, fresh and unnamed hydrolysed, which earns 74% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 50% to 31% by dry weight, and protein is about 40%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted: hydrolysed proteins. 22 flagged nothing.
- 1 noted
- 22 nothing flagged
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
22 ingredients with nothing flagged
Animal fats, antioxidants, beet pulp, blueberries, chicken, chicory root extract, cranberries, linseed (flaxseed), maize (corn), minerals, rice, rosehips, tocopherols (vitamin E), venison, yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, antioxidants, beet pulp, blueberries, chicken, chicory root extract, cranberries, linseed (flaxseed), maize (corn), minerals, rice, rosehips, venison, yeast
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, blueberries, chicory root extract, cranberries, rosehips, venison, yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA FEEDAP (PMC13063795)Cranberries
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026. Up 4% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Since 10 Aug (3 readings): Zooplus UK up 4%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £49.49 | £4.12/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £97.29 | £4.05/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £49.79 | £4.15/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £97.89 | £4.08/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £47.49 | £3.96/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £93.29 | £3.89/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 20 to 31 points higher and cost up to 14% more.

- Meat
- 78% this food 32%
- Carbs
- about 8% this food about 50%
- To feed
- 10% more per 1,000 kcal
+31 pointsCompare

- Meat
- 73% this food 32%
- Carbs
- about 24% this food about 50%
- To feed
- 9% less per 1,000 kcal
+28 pointsCompare

- Meat
- 74% this food 32%
- Carbs
- about 27% this food about 50%
- To feed
- 14% more per 1,000 kcal
+28 pointsCompare

- Meat
- 59% this food 32%
- Carbs
- about 33% this food about 50%
- To feed
- 61% less per 1,000 kcal
+20 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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