

2 prices from Zooplus UK
Good points
- No ingredient deductions
Worth knowing
- About 48% carbs (dry weight)
- Some meat not named by animal
- Added plant protein, starch or fibre
First ingredients: 25% chicken protein (dried), 20.4% potatoes (dried), potato starch (dried), cellulose, 5% sweet potatoes (dried)… All ingredients
Label checked- Meat
- 25%
- Protein, dry weight
- 28%
- Carbs, dry weight
- ~48%
- kcal/100 g
- 301
Ingredients
Listed first: Chicken protein. 25% of the recipe is declared meat.
- Meat 25%
- Plants 25.4%
- Other 0.2%
- No amount given 49.4%
25% chicken protein (dried), 20.4% potatoes (dried), potato starch (dried), cellulose, 5% sweet potatoes (dried), dried beet pulp (desugared), poultry fat, poultry protein (dried), protein hydrolysate, peas (dried), monocalcium phosphate, fish oil, chicory (dried), yeast (dried, rich in beta-glucans and mannan-oligosaccharides), 0.1% glucosamine, 0.1% chondroitin sulphate, psyllium, sodium chloride, celery (dried), carrots (dried)
Meat named animal protein
Additives
per kg: Nutritional additives: vitamin A 12,000 IU, vitamin D3 1,200 IU, vitamin E 400 IU, iodine (calcium iodate anhydrous) 2mg, copper (copper(II) sulphate pentahydrate) 10mg, zinc (amino acid zinc chelate, hydrate) 75mg, zinc (zinc oxide) 70mg, selenium (sodium selenite) 0.2mg, taurine 200mg, vitamin C 80mg, vitamin B1 10mg, vitamin B2 12mg, vitamin B6 7mg, vitamin B12 70µg, biotin 250µg, calcium-D-pantothenate 30mg, niacin 40mg, folic acid 1mg, choline chloride 1720mg. Technological additives: antioxidants, preservatives
How we read this label
First ingredient: “25% chicken protein”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| 25% chicken protein (dried) | Named meat | 25% |
| 20.4% potatoes (dried) | Vegetable, fruit or plant | 20.4% |
| potato starch (dried) | Vegetable, fruit or plant | Not given |
| cellulose | Vegetable, fruit or plant | Not given |
| 5% sweet potatoes (dried) | Vegetable, fruit or plant | 5% |
| dried beet pulp (desugared) | Vegetable, fruit or plant | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| poultry protein (dried) | Meat, animal not named | Not given |
| protein hydrolysate | Fat, stock, extract or other processed ingredient | Not given |
| peas (dried) | Vegetable, fruit or plant | Not given |
| monocalcium phosphate | Other | Not given |
| fish oil | Fat, stock, extract or other processed ingredient | Not given |
| chicory (dried) | Vegetable, fruit or plant | Not given |
| yeast (dried, rich in beta-glucans and mannan-oligosacchari… | Other | Not given |
| 0.1% glucosamine | Other | 0.1% |
| 0.1% chondroitin sulphate | Other | 0.1% |
| psyllium | Vegetable, fruit or plant | Not given |
| sodium chloride | Other | Not given |
| celery (dried) | Vegetable, fruit or plant | Not given |
| carrots (dried) | Vegetable, fruit or plant | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 28% and carbs about 48%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 23% | 28% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 8.5% | 10% |
| Carbohydrate | ~40% | ~48% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 4.8% | 5.9% |
| Ash | 6.2% | 7.6% |
| Moisture | 18% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 23
The kind of meat scored best (5.7 of 15). Starch scored lowest (3.9 of 20).
How much meat?
10.1 / 45 points- Meat on the label8.8 / 35 points
25% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.3 / 10 points
Protein is 28% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
3.9 / 20 pointsEstimated carbohydrate: About 48.2% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
5.7 / 15 points- How the meat is listed5.7 / 12 points
The label lists the meat as meal and unnamed meal, which earns 48% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 48% to 31% by dry weight, and protein is about 40%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted: hydrolysed proteins. 37 flagged nothing.
- 1 noted
- 37 nothing flagged
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
37 ingredients with nothing flagged
Antioxidants, beet pulp, biotin (vitamin H/B7), celery, cellulose, chicory root extract, choline chloride, chondroitin, fish oil, folic acid (folate), glucosamine, monocalcium phosphate, niacin (vitamin B3), pantothenic acid (vitamin B5), peas, potato, poultry fat, preservatives, processed animal protein, psyllium, salt (sodium chloride), starch, sweet potato, taurine, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid), yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, biotin (vitamin H/B7), celery, cellulose, chicory root extract, choline chloride, chondroitin, folic acid (folate), glucosamine, monocalcium phosphate, niacin (vitamin B3), pantothenic acid (vitamin B5), poultry fat, preservatives, psyllium, salt (sodium chloride), taurine, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, beet pulp, celery, cellulose, chicory root extract, fish oil, monocalcium phosphate, peas, potato, poultry fat, preservatives, psyllium, sweet potato, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Starch
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £33.99 | £2.83/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack 2 x 12kg | £64.99 | £2.71/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £33.99 | £2.83/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack 2 x 12kg | £64.99 | £2.71/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £33.99 | £2.83/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack 2 x 12kg | £64.99 | £2.71/kg |
Your dog
Cost per day and grams for your dog
Alternatives
2 dry foods score 26 to 34 points higher and cost up to 14% more.

- Meat
- 73% this food 25%
- Carbs
- about 24% this food about 48%
- To feed
- 14% more per 1,000 kcal
+34 pointsCompare

- Meat
- 59% this food 25%
- Carbs
- about 33% this food about 48%
- To feed
- 51% less per 1,000 kcal
+26 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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