2 prices from Zooplus UK
DryCompleteAdultContains grainFish oil
Good points
- No ingredient deductions
Worth knowing
- 4% meat
- About 52% carbs (dry weight)
- Meat not named by animal
First ingredients: Grains, meat and animal by-products (including 4% beef), vegetable by-products, oils and fats (including 0.5% salmon oil)… All ingredients
Label checked- Meat
- 4%
- Protein, dry weight
- 23%
- Carbs, dry weight
- ~52%
- kcal/100 g
- 321
Ingredients
Listed first: Grains. 4% of the recipe is declared meat.
Grains, meat and animal by-products (including 4% beef), vegetable by-products, oils and fats (including 0.5% salmon oil), minerals
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (14,000 IU), vitamin D3 (1000 IU), vitamin E (100mg), zinc [zinc sulphate monohydrate] (125mg), iron [ferrous(II)-sulphate monohydrate] (100mg), copper [copper(II)-sulphate pentahydrate] (10mg), manganese [manganese(II)-sulphate monohydrate] (5mg), iodine [calcium iodate anhydrous] (1.5mg), selenium [sodium selenite] (0.2mg). Technological additives: Antioxidants, preservatives.
How we read this label
First ingredient: “Grains”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Grains | Vegetable, fruit or plant | Not given |
| meat and animal by-products (including 4% beef) | Named meat | 4% |
| vegetable by-products | Vegetable, fruit or plant | Not given |
| oils and fats (including 0.5% salmon oil) | Fat, stock, extract or other processed ingredient | 0.5% |
| minerals. | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 23% and carbs about 52%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 21% | 23% |
| below the usual 26 to 32% for dry foods | ||
| Fat | 10% | 11% |
| Carbohydrate | ~47% | ~52% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 3.5% | 3.9% |
| Ash | 9% | 10% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy321 kcal/100 gCalculated from the analysis.
Why it scores 10
How it’s made scored best (6 of 20). The kind of meat scored lowest (0 of 15).
How much meat?
2 / 45 points- Meat on the label1.4 / 35 points
4% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.6 / 10 points
Protein is 23.3% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
2.8 / 20 pointsEstimated carbohydrate: About 51.7% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
0 / 15 points- How the meat is listed0 / 12 points
The label lists the meat as an unnamed category, which earns 0% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 52% to 33% by dry weight, and protein is about 37%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
2 noted: meat and animal by-products, and derivatives of vegetable origin.
- 2 noted
- 14 nothing flagged
- Meat and animal by-productsCounted in “What kind of meat?”Feed material (declared category)
An unnamed category: the label doesn’t say which animal or plant parts are used. It costs points under “What kind of meat?” rather than as a deduction.
- Derivatives of vegetable originNoted, no points takenFeed material (declared category)
An unnamed category: the label doesn’t say which plant parts are used.
14 ingredients with nothing flagged
Antioxidants, cereals, minerals, oils and fats, preservatives, tocopherols (vitamin E)
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, cereals, preservatives, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, cereals, minerals, oils and fats, preservatives
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 14kg | £18.99 (out of stock) | £1.36/kg |
| 4 Oct 2026 | Zooplus UK | 600g | £1.79 | £2.98/kg |
| 27 Sep 2026 | Zooplus UK | 14kg | £18.99 (out of stock) | £1.36/kg |
| 27 Sep 2026 | Zooplus UK | 600g | £1.79 | £2.98/kg |
| 10 Aug 2026 | Zooplus UK | 14kg | £18.99 | £1.36/kg |
| 10 Aug 2026 | Zooplus UK | 600g | £1.79 | £2.98/kg |
Your dog
Cost per day and grams for your dog
Alternatives
3 dry foods score 38 to 47 points higher and cost up to 23% more.
- Meat
- 73% this food 4%
- Carbs
- about 24% this food about 52%
- To feed
- 11% more per 1,000 kcal
+47 pointsCompare
Yorkshire Raw Dog Food Super65 Adult Dog Beef - A blend of 5 superfoods - Dry Food or
59% meatDry · Adult
Fair£1.75/kg
- Meat
- 59% this food 4%
- Carbs
- about 33% this food about 52%
- To feed
- 53% less per 1,000 kcal
+39 pointsCompare
- Meat
- 50% this food 4%
- Carbs
- about 36% this food about 52%
- To feed
- 23% more per 1,000 kcal
+38 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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