

4 prices from Zooplus UK
Good points
- One animal protein: chicken
- No ingredient deductions
Worth knowing
- About 46% carbs (dry weight)
First ingredients: Dried chicken (31%), brown rice (22%), white rice (22%), oats, chicken oil… All ingredients
Ingredients match the maker’s own page- Meat
- 31%
- Protein, dry weight
- 27%
- Carbs, dry weight
- ~46%
- kcal/100 g
- 355
Ingredients
Listed first: Dried chicken. 31% of the recipe is declared meat.
- Meat 31%
- Grain 44%
- Other 0.1%
- No amount given 24.9%
Dried chicken (31%), brown rice (22%), white rice (22%), oats, chicken oil, peas, sunflower oil, seaweed, minerals, chicory extract (0.1% prebiotic FOS)
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (25,000 IU), vitamin D3 (2000 IU), vitamin E (150 IU), taurine (1000mg), iodine [calcium iodate anhydrous] (1mg), manganese [manganese chelate of amino acid hydrate] (20mg), zinc [zinc chelate of amino acid hydrate] (50mg), copper [copper(II) chelate of amino acid hydrate] (12mg), selenium [3b8.11, selenised yeast inactivated] (0.2mg). Technological additives: Antioxidants [mixed tocopherols]. May contain traces of other ingredients.
How we read this label
First ingredient: “Dried chicken”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Dried chicken (31%) | Named meat | 31% |
| brown rice (22%) | Grain | 22% |
| white rice (22%) | Grain | 22% |
| oats | Grain | Not given |
| chicken oil | Fat, stock, extract or other processed ingredient | Not given |
| peas | Vegetable, fruit or plant | Not given |
| sunflower oil | Fat, stock, extract or other processed ingredient | Not given |
| seaweed | Vegetable, fruit or plant | Not given |
| minerals | Other | Not given |
| chicory extract (0.1% prebiotic FOS). | Fat, stock, extract or other processed ingredient | 0.1% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 27% and carbs about 46%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 24% | 27% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 15% | 17% |
| Carbohydrate | ~41% | ~46% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 3% | 3.3% |
| Ash | 7% | 7.8% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 31
The kind of meat scored best (8.4 of 15). Starch scored lowest (4.8 of 20).
How much meat?
12 / 45 points- Meat on the label10.9 / 35 points
31% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.1 / 10 points
Protein is 26.7% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
4.8 / 20 pointsEstimated carbohydrate: About 45.6% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
8.4 / 15 points- How the meat is listed8.4 / 12 points
The label lists the meat as dried, which earns 70% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Forthglade Puppy Chicken & Liver Wet Dog Food (scores 73): carbs fall from 46% to 25% by dry weight, and protein is about 34%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 19 ingredients.
19 ingredients with nothing flagged
Antioxidants, chicken, chicory root extract, minerals, oats, peas, poultry fat, rice, seaweed, sunflower oil, taurine, tocopherols (vitamin E)
Allowed up to a legal maximum, none declared above it: copper, iodine, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, chicory root extract, poultry fat, seaweed, sunflower oil, taurine, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, chicken, chicory root extract, minerals, oats, peas, poultry fat, rice, seaweed, sunflower oil
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Since 10 Aug (3 readings): Zooplus UK down 20%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £46.09 | £3.84/kg |
| 4 Oct 2026 | Zooplus UK | 2kg | £12.79 | £6.39/kg |
| 4 Oct 2026 | Zooplus UK | 6kg | £23.29 | £3.88/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £90.49 | £3.77/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £46.09 | £3.84/kg |
| 27 Sep 2026 | Zooplus UK | 2kg | £12.79 | £6.39/kg |
| 27 Sep 2026 | Zooplus UK | 6kg | £23.29 | £3.88/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £90.49 | £3.77/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £45.69 | £3.81/kg |
| 10 Aug 2026 | Zooplus UK | 2kg | £12.79 (out of stock) | £6.39/kg |
| 10 Aug 2026 | Zooplus UK | 6kg | £29.09 (out of stock) | £4.85/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £89.69 | £3.74/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 18 to 30 points higher and cost up to 17% more.

- Meat
- 75% this food 31%
- Carbs
- about 18% this food about 46%
- To feed
- 6% more per 1,000 kcal
+30 pointsCompare

- Meat
- 78% this food 31%
- Carbs
- about 8% this food about 46%
- To feed
- 17% more per 1,000 kcal
+29 pointsCompare

- Meat
- 72% this food 31%
- Carbs
- about 38% this food about 46%
- To feed
- 12% more per 1,000 kcal
+22 pointsCompare

- Meat
- 55% this food 31%
- Carbs
- about 26% this food about 46%
- To feed
- 9% more per 1,000 kcal
+18 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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