

2 prices from Zooplus UK
Good points
- No ingredient deductions
Worth knowing
- Some meat not named by animal
First ingredients: White rice (37%), dried chicken (29%), chicken oil, oats (7%), peas… All ingredients
Ingredients match the maker’s own page- Meat
- 29%
- Protein, dry weight
- 29%
- Carbs, dry weight
- ~38%
- kcal/100 g
- 380
Ingredients
Listed first: White rice. 29% of the recipe is declared meat.
- Meat 29%
- Grain 44%
- Other 0.5%
- No amount given 26.5%
White rice (37%), dried chicken (29%), chicken oil, oats (7%), peas, whole linseed, fish meal, sunflower oil, seaweed (0.5%), minerals
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (25,000 IU), vitamin D3 (2000 IU), vitamin E (150 IU), taurine (1000mg). iodine [calcium iodate anhydrous] (1mg), manganese [manganese chelate of amino acids hydrate] (20mg), zinc [zinc chelate of amino acids hydrate] (50mg), copper [copper (II) chelate of amino acids hydrate] (12mg), selenium [3b8.11, selenised yeast inactivated] (0.2mg). Technological additives: Antioxidants [mixed tocopherols]. May contain traces of other ingredients.
How we read this label
First ingredient: “White rice”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| White rice (37%) | Grain | 37% |
| dried chicken (29%) | Named meat | 29% |
| chicken oil | Fat, stock, extract or other processed ingredient | Part of the item above |
| oats (7%) | Grain | 7% |
| peas | Vegetable, fruit or plant | Not given |
| whole linseed | Vegetable, fruit or plant | Not given |
| fish meal | Meat, animal not named | Not given |
| sunflower oil | Fat, stock, extract or other processed ingredient | Not given |
| seaweed (0.5%) | Vegetable, fruit or plant | 0.5% |
| minerals. | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 29% and carbs about 38%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 26% | 29% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 20% | 22% |
| Carbohydrate | ~34% | ~38% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 3.5% | 3.9% |
| Ash | 6.5% | 7.2% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 32
The kind of meat scored best (7.8 of 15). Meat scored lowest (11.7 of 45).
How much meat?
11.7 / 45 points- Meat on the label10.2 / 35 points
29% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.5 / 10 points
Protein is 28.9% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
7.4 / 20 pointsEstimated carbohydrate: About 37.8% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
7.8 / 15 points- How the meat is listed7.8 / 12 points
The label lists the meat as dried and unnamed meal, which earns 65% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 38% to 23% by dry weight, and protein is about 41%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 20 ingredients.
20 ingredients with nothing flagged
Antioxidants, chicken, fish, linseed (flaxseed), minerals, oats, peas, poultry fat, rice, seaweed, sunflower oil, taurine, tocopherols (vitamin E)
Allowed up to a legal maximum, none declared above it: copper, iodine, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, chicken, fish, linseed (flaxseed), minerals, oats, peas, poultry fat, rice, seaweed, sunflower oil
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, fish, poultry fat, seaweed, sunflower oil, taurine, manganese, selenium, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £47.89 | £3.99/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £94.09 | £3.92/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £47.89 | £3.99/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £94.09 | £3.92/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £47.89 | £3.99/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £94.09 | £3.92/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 17 to 28 points higher and cost up to 24% more.

- Meat
- 78% this food 29%
- Carbs
- about 8% this food about 38%
- To feed
- 20% more per 1,000 kcal
+28 pointsCompare

- Meat
- 74% this food 29%
- Carbs
- about 27% this food about 38%
- To feed
- 24% more per 1,000 kcal
+25 pointsCompare

- Meat
- 73% this food 29%
- Carbs
- about 24% this food about 38%
- To feed
- about the same per 1,000 kcal
+25 pointsCompare

- Meat
- 59% this food 29%
- Carbs
- about 33% this food about 38%
- To feed
- 58% less per 1,000 kcal
+17 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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