Photo shows the mixed pack.
1 price from Zooplus UK
WetCompleteAdultGrain-free
Good points
- 50% meat
- Low starch, about 13% carbs
- No ingredient deductions
First ingredients: British and Irish farmed (chicken 31%, salmon 10%, beef 9%), broth (42.5%, including water and dried seaweed), broccoli (2.3%)… All ingredients
Label checked- Meat
- 50%
- Protein, dry weight
- 44%
- Carbs, dry weight
- ~13%
- kcal/100 g
- 79
Ingredients
Listed first: British and Irish farmed. 50% of the recipe is declared meat.
- Meat 50%
- Plants 4%
- Other 42.6%
- No amount given 3.4%
British and Irish farmed (chicken 31%, salmon 10%, beef 9%), broth (42.5%, including water and dried seaweed), broccoli (2.3%), butternut squash (1.7%), minerals, dried algae oil (0.12%), parsley, chicory root, rosehip, mint.
Meat named animal protein
Additives
per kg: Nutritional additives: L-carnitine (100mg), taurine (200mg), vitamin A (1250 IU), vitamin E (43mg), vitamin C (20mg), manganese [3b503] (2.5mg), zinc [3b605] (20mg), copper [3b405] (1mg), iodine [3b202] (0.5mg)
How we read this label
First ingredient: “British and Irish farmed”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| British and Irish farmed (chicken 31%, salmon 10%, beef 9%) | Named meat | 50% |
| broth (42.5%, including water and dried seaweed) | Fat, stock, extract or other processed ingredient | 42.5% |
| broccoli (2.3%) | Vegetable, fruit or plant | 2.3% |
| butternut squash (1.7%) | Vegetable, fruit or plant | 1.7% |
| minerals | Other | Not given |
| dried algae oil (0.12%) | Fat, stock, extract or other processed ingredient | 0.1% |
| parsley | Vegetable, fruit or plant | Not given |
| chicory root | Vegetable, fruit or plant | Not given |
| rosehip | Vegetable, fruit or plant | Not given |
| mint. | Vegetable, fruit or plant | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 44% and carbs about 13%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 8% | 44% |
| within the usual 38 to 48% for wet foods | ||
| Fat | 5% | 28% |
| Carbohydrate | ~2.3% | ~13% |
| within the usual 9 to 21% for wet foods | ||
| Fibre | 0.2% | 1.1% |
| Ash | 2.5% | 14% |
| Moisture | 82% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the wet foods we rate.
Energy79 kcal/100 gCalculated from the analysis.
Why it scores 57
The kind of meat scored best (12 of 15). How it’s made scored lowest (8 of 20).
How much meat?
21.6 / 45 points- Meat on the label17.5 / 35 points
50% declared meat, as weighed before cooking; full marks at 100%.
- Protein level4.1 / 10 points
Protein is 44.4% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
15.7 / 20 pointsEstimated carbohydrate: About 12.8% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
8 / 20 pointsHow it’s made: Cooked in the tin, tray or pouch: 8 of 20.
What kind of meat?
12 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other wet foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
2 noted, none cost points: mint and parsley. 16 flagged nothing.
- 2 noted
- 16 nothing flagged
- 1 not in our ingredient database yet
- MintNoted, no points takenFeed material (herb)
Why it’s noted and sources
Mint can upset a dog's stomach if eaten in large amounts; at the small amounts used in food, EU assessors found it safe.
- ParsleyNoted, no points takenFeed material (vegetable)
Why it’s noted and sources
Only large amounts cause problems (sun sensitivity); the small amounts used in food aren't a concern.
16 ingredients with nothing flagged
Algal oil, broccoli, broth (meat stock), chicory root extract, l-carnitine, minerals, pumpkin, rosehips, taurine, tocopherols (vitamin E), vitamin C (ascorbic acid)
Allowed up to a legal maximum, none declared above it: copper, iodine, manganese, vitamin A (retinyl acetate), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Algal oil, broccoli, chicory root extract, l-carnitine, pumpkin, rosehips, taurine, manganese, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Algal oil, broccoli, broth (meat stock), chicory root extract, minerals, pumpkin, rosehips
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
British and irish farmed
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Sold as part of a mixed pack. This recipe comes in a pack with other recipes, so prices are for the whole pack, and the retailer may give one analysis for all the recipes in it.
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UK18 x 390g (mixed pack) · £19.69 | 18 x 390g (mixed pack) | £19.69 | £2.80/kg | Visit |
Your dog
Cost per day and grams for your dog
Alternatives
4 wet foods score 11 to 15 points higher and cost up to 21% more.
- Meat
- 74% this food 50%
- Carbs
- about 3% this food about 13%
- To feed
- 18% more per 1,000 kcal
+15 pointsCompare
- Meat
- 70% this food 50%
- Carbs
- about 3% this food about 13%
- To feed
- 27% less per 1,000 kcal
+14 pointsCompare
- Meat
- 68% this food 50%
- Carbs
- about 1% this food about 13%
- To feed
- 21% more per 1,000 kcal
+13 pointsCompare
- Meat
- 66% this food 50%
- Carbs
- about 7% this food about 13%
- To feed
- 15% less per 1,000 kcal
+11 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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