

4 prices from Zooplus UK
Good points
- No ingredient deductions
Worth knowing
- 8% meat
- About 49% carbs (dry weight)
- Some meat not named by animal
First ingredients: Grains* (including 4% rice in the triangular kibble**, minimum 40% wholegrain wheat***)… All ingredients
Label checked- Meat
- 8%
- Protein, dry weight
- 28%
- Carbs, dry weight
- ~49%
- kcal/100 g
- 368
Ingredients
Listed first: Grains. 8% of the recipe is declared meat.
- Meat 8%
- Plants 7%
- Other 1.2%
- No amount given 83.8%
Grains* (including 4% rice in the triangular kibble**, minimum 40% wholegrain wheat***), meat and animal by-products (30%, including 4% fresh chicken* in the square kibble**), oils and fats (including 0.2% fish oil), vegetable by-products (including 3% sugar beet pulp*), fish and fish by-products (including 4% salmon in the triangular kibble**), minerals, vegetables* (including 0.5% dried carrots, equivalent to 4% carrots; 1% dried peas, equivalent to 4% peas; 0.2% dried tomatoes, equivalent to 4% tomatoes in the circular kibble**), yeast (including 0.2% brewer's yeast), herbs (including 0.3% herbs de Provence). *Natural ingredients **Brown triangular kibble typically 65% of product, square brown semi-moist kibble typically 15% of product, orange and green circular kibbles each typically 10% of product ***Wholegrains
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin D3 (1650 IU), vitamin E (100mg), copper(II) sulphate pentahydrate (7.5mg), potassium iodide (1.9mg), manganous sulphate monohydrate (21.6mg), sodium selenite (0.1mg), zinc sulphate monohydrate (61.2 mg).
How we read this label
First ingredient: “Grains*”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Grains* (including 4% rice in the triangular kibble**, mini… | Vegetable, fruit or plant | 4% |
| meat and animal by-products (30%, including 4% fresh chicke… | Named meat | 4% |
| oils and fats (including 0.2% fish oil) | Fat, stock, extract or other processed ingredient | 0.2% |
| vegetable by-products (including 3% sugar beet pulp*) | Vegetable, fruit or plant | 3% |
| fish and fish by-products (including 4% salmon in the trian… | Named meat | 4% |
| minerals | Other | Not given |
| vegetables* (including 0.5% dried carrots, equivalent to 4%… | Vegetable, fruit or plant | 0.5% |
| yeast (including 0.2% brewer's yeast) | Other | 0.2% |
| herbs (including 0.3% herbs de Provence) | Vegetable, fruit or plant | 0.3% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 28% and carbs about 49%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 25% | 28% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 12% | 13% |
| Carbohydrate | ~45% | ~49% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2% | 2.2% |
| Ash | 7.2% | 7.9% |
| Moisture | 9% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 15
How it’s made scored best (6 of 20). Meat scored lowest (4.1 of 45).
How much meat?
4.1 / 45 points- Meat on the label2.8 / 35 points
8% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.3 / 10 points
Protein is 27.5% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
3.6 / 20 pointsEstimated carbohydrate: About 49.2% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
1.4 / 15 points- How the meat is listed1.4 / 12 points
The label lists the meat as an unnamed category and fresh, which earns 12% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 49% to 30% by dry weight, and protein is about 40%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
2 noted: meat and animal by-products, and derivatives of vegetable origin.
- 2 noted
- 13 nothing flagged
- 1 not in our ingredient database yet
- Meat and animal by-productsCounted in “What kind of meat?”Feed material (declared category)
An unnamed category: the label doesn’t say which animal or plant parts are used. It costs points under “What kind of meat?” rather than as a deduction.
- Derivatives of vegetable originNoted, no points takenFeed material (declared category)
An unnamed category: the label doesn’t say which plant parts are used.
13 ingredients with nothing flagged
Cereals, herbs, minerals, oils and fats, tocopherols (vitamin E), vegetables, yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, manganese, selenium, vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Cereals, herbs, vegetables, yeast, manganese, selenium, zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Cereals, herbs, minerals, oils and fats, vegetables, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
Fish and fish by-products
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UKEconomy Pack: 2 x 7kg · £47.49 | Economy Pack: 2 x 7kg | £47.49 | £3.39/kgCheapest in stock | Visit |
| Zooplus UK7kg · £24.49 | 7kg | £24.49 | £3.50/kg | Visit |
| Zooplus UKEconomy Pack: 2 x 1.4kg · £10.79 | Economy Pack: 2 x 1.4kg | £10.79 | £3.85/kg | Visit |
| Zooplus UK1.4kg · £5.99 | 1.4kg | £5.99 | £4.28/kg | Visit |
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 1.4kg | £5.99 | £4.28/kg |
| 4 Oct 2026 | Zooplus UK | 7kg | £24.49 | £3.50/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 1.4kg | £10.79 | £3.85/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 7kg | £47.49 | £3.39/kg |
| 27 Sep 2026 | Zooplus UK | 1.4kg | £5.99 | £4.28/kg |
| 27 Sep 2026 | Zooplus UK | 7kg | £24.49 | £3.50/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 1.4kg | £10.79 | £3.85/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 7kg | £47.49 | £3.39/kg |
| 10 Aug 2026 | Zooplus UK | 1.4kg | £5.99 | £4.28/kg |
| 10 Aug 2026 | Zooplus UK | 7kg | £24.49 | £3.50/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 1.4kg | £10.79 | £3.85/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 7kg | £47.49 | £3.39/kg |
Your dog
Cost per day and grams for your dog
Alternatives
3 dry foods score 33 to 42 points higher and cost up to 24% more.

- Meat
- 73% this food 8%
- Carbs
- about 24% this food about 49%
- To feed
- 11% more per 1,000 kcal
+42 pointsCompare

- Meat
- 59% this food 8%
- Carbs
- about 33% this food about 49%
- To feed
- 53% less per 1,000 kcal
+34 pointsCompare

- Meat
- 50% this food 8%
- Carbs
- about 36% this food about 49%
- To feed
- 24% more per 1,000 kcal
+33 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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