3 prices from Zooplus UK
DryCompletePuppyContains grainFish oil
Good points
- No ingredient deductions
Worth knowing
- 4% meat
- Some meat not named by animal
First ingredients: Grains (including 4% rice in the circular and triangular kibble**)… All ingredients
Label checked- Meat
- 4%
- Protein, dry weight
- 31%
- Carbs, dry weight
- Not on label
- kcal/100 g
- Not on label
Ingredients
Listed first: Grains. 4% of the recipe is declared meat.
- Meat 4%
- Plants 7%
- Other 1.4%
- No amount given 87.6%
Grains (including 4% rice in the circular and triangular kibble**), meat and animal by-products (32%, including 4% fresh chicken in the square kibble**), oils and fats (including 0.3% fish oil), vegetable by-products (including 3% sugar beet pulp), minerals, vegetables (including 0.5% dried carrots, equivalent to 4% carrots; 1% dried peas, equivalent to 4% peas in the circular and triangular kibble**), herbs (including 0.4% herbs de Provence), yeast (including 0.2% brewer's yeast). **Triangular and circular kibble typically 85% of product and square semi-moist kibble typically 15% of product
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin D3 (1505 IU), vitamin E (100mg), copper(II) sulphate pentahydrate (7.8mg), potassium iodide (2mg), sodium selenite (0.18mg), zinc oxide (69.2mg), manganese(II) oxide (24.4mg).
How we read this label
First ingredient: “Grains”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Grains (including 4% rice in the circular and triangular ki… | Vegetable, fruit or plant | 4% |
| meat and animal by-products (32%, including 4% fresh chicke… | Named meat | 4% |
| oils and fats (including 0.3% fish oil) | Fat, stock, extract or other processed ingredient | 0.3% |
| vegetable by-products (including 3% sugar beet pulp) | Vegetable, fruit or plant | 3% |
| minerals | Other | Not given |
| vegetables (including 0.5% dried carrots, equivalent to 4% … | Vegetable, fruit or plant | 0.5% |
| herbs (including 0.4% herbs de Provence) | Vegetable, fruit or plant | 0.4% |
| yeast (including 0.2% brewer's yeast) | Other | 0.2% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 31% with the water taken out.
As sold
Protein28%31% with the water taken out
Fat15%
Fibre2.1%
AshNot on label
Moisture9.1%
EnergyNot on label
Why it scores 20
Starch scored best (10 of 20). Meat scored lowest (3.2 of 45).
How much meat?
3.2 / 45 points- Meat on the label1.4 / 35 points
4% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.8 / 10 points
Protein is 30.8% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
10 / 20 pointsEstimated carbohydrate: The label doesn’t give enough of its analysis to estimate the carbohydrate: half marks.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
1.5 / 15 points- How the meat is listed1.5 / 12 points
The label lists the meat as an unnamed category and fresh, which earns 13% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
2 noted: meat and animal by-products, and derivatives of vegetable origin.
- 2 noted
- 12 nothing flagged
- Meat and animal by-productsCounted in “What kind of meat?”Feed material (declared category)
An unnamed category: the label doesn’t say which animal or plant parts are used. It costs points under “What kind of meat?” rather than as a deduction.
- Derivatives of vegetable originNoted, no points takenFeed material (declared category)
An unnamed category: the label doesn’t say which plant parts are used.
12 ingredients with nothing flagged
Cereals, herbs, minerals, oils and fats, tocopherols (vitamin E), vegetables
Allowed up to a legal maximum, none declared above it: copper, iodine, manganese, selenium, vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Cereals, herbs, vegetables, manganese, selenium, zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Cereals, herbs, minerals, oils and fats, vegetables
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 1.4kg | £5.99 | £4.28/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 1.4kg | £11.39 | £4.07/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 5 x 1.4kg | £27.79 | £3.97/kg |
| 27 Sep 2026 | Zooplus UK | 1.4kg | £5.99 | £4.28/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 1.4kg | £11.39 | £4.07/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 5 x 1.4kg | £27.79 | £3.97/kg |
| 10 Aug 2026 | Zooplus UK | 1.4kg | £5.99 | £4.28/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 1.4kg | £11.39 | £4.07/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 5 x 1.4kg | £27.79 | £3.97/kg |
Your dog
Daily calories for your dog
Alternatives
4 dry foods score 29 to 41 points higher and cost up to 16% more.
- Meat
- 75% this food 4%
- Price
- 8% more per kg
+41 pointsCompare
Nourish Pet Food 80/20 Grain Free Chicken with Turkey, Pollock, Salmon & Sweet Potato Dry Dog Food
80% meatDry · All ages
Fair£4.59/kg
- Meat
- 80% this food 4%
- Price
- 16% more per kg
+38 pointsCompare
- Meat
- 72% this food 4%
- Price
- 15% more per kg
+33 pointsCompare
- Meat
- 55% this food 4%
- Price
- 10% more per kg
+29 pointsCompare
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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