

3 prices from Zooplus UK
Concept for Life French Bulldog Adult
Good points
- No ingredient deductions
Worth knowing
- Meat not named by animal
- Added plant protein, starch or fibre
- Includes hydrolysed protein
First ingredients: Rice, 24% poultry protein (dried), 20% fresh poultry meat, poultry fat, poultry protein (hydrolysed)… All ingredients
Label checked- Meat
- 44%
- Protein, dry weight
- 29%
- Carbs, dry weight
- ~41%
- kcal/100 g
- 396
Ingredients
Listed first: Rice. 44% of the recipe is declared meat.
- Meat 44%
- Plants 5%
- Other 2.1%
- No amount given 48.9%
Rice, 24% poultry protein (dried), 20% fresh poultry meat, poultry fat, poultry protein (hydrolysed), 3% dried beet pulp (desugared), 2% linseed, lignocellulose, 0.7% salmon oil, 0.5% sunflower oil, sodium chloride, potassium chloride, 0.2% chicory inulin, yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), 0.02% chicory inulin, 0.2% yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans). beta-glucans), 0.02% yucca schidigera, 0.2% green tea (dried, rich in flavonoids), 0.02% glucosamine from animal tissue, 0.01% chondroitin sulphate, 0.005% marigold extract (rich in lutein)
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A 12,000 IU, vitamin D3 1,500 IU, vitamin E 300mg, vitamin C 600mg, vitamin B1 30mg, vitamin B2 (riboflavin) 40mg, vitamin B6 (pyridoxine hydrochloride) 40mg, vitamin B12 (cyanocobalamin) 190mcg, niacin 200mg, calcium D-pantothenate 100mg, folic acid 8 mg, biotin 1,400mcg, choline chloride 2.200mg, L-carnitine 100mg, copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 40mg, iron (iron(II) sulphate monohydrate) 220mg, manganese (manganese(II) sulphate, monohydrate) 35mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.38mg. Technological additives: Antioxidants.
How we read this label
First ingredient: “Rice”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Rice | Grain | Not given |
| 24% poultry protein (dried) | Meat, animal not named | 24% |
| 20% fresh poultry meat | Meat, animal not named | 20% |
| poultry fat | Fat, stock, extract or other processed ingredient | Part of the item above |
| poultry protein (hydrolysed) | Meat, animal not named | Part of the item above |
| 3% dried beet pulp (desugared) | Vegetable, fruit or plant | 3% |
| 2% linseed | Vegetable, fruit or plant | 2% |
| lignocellulose | Other | Not given |
| 0.7% salmon oil | Fat, stock, extract or other processed ingredient | 0.7% |
| 0.5% sunflower oil | Fat, stock, extract or other processed ingredient | 0.5% |
| sodium chloride | Other | Not given |
| potassium chloride | Other | Not given |
| 0.2% chicory inulin | Vegetable, fruit or plant | 0.2% |
| yeast cell walls (0.2%, rich in mannan-oligosaccharides and… | Other | 0.2% |
| 0.02% chicory inulin | Vegetable, fruit or plant | 0.02% |
| 0.2% yeast cell walls (0.2%, rich in mannan-oligosaccharide… | Other | 0.2% |
| 0.02% yucca schidigera | Other | 0.02% |
| 0.2% green tea (dried, rich in flavonoids) | Vegetable, fruit or plant | 0.2% |
| 0.02% glucosamine from animal tissue | Other | 0.02% |
| 0.01% chondroitin sulphate | Other | 0.01% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 29% and carbs about 41%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 26% | 29% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 18% | 20% |
| Carbohydrate | ~37% | ~41% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2.5% | 2.8% |
| Ash | 6.8% | 7.6% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 31
Meat scored best (16.9 of 45). How it’s made scored lowest (4 of 20).
How much meat?
16.9 / 45 points- Meat on the label15.4 / 35 points
44% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.5 / 10 points
Protein is 28.9% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
6.4 / 20 pointsEstimated carbohydrate: About 40.8% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
4.1 / 15 points- How the meat is listed4.1 / 12 points
The label lists the meat as unnamed meal and unnamed fresh, which earns 34% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 41% to 25% by dry weight, and protein is about 42%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted, no points taken: yucca extract. 39 flagged nothing.
- 1 noted
- 39 nothing flagged
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
39 ingredients with nothing flagged
Antioxidants, beet pulp, beta-glucans, biotin (vitamin H/B7), chicory root extract, choline chloride, chondroitin, folic acid (folate), glucosamine, green tea extract, l-carnitine, lignocellulose, linseed (flaxseed), marigold meal, niacin (vitamin B3), pantothenic acid (vitamin B5), potassium chloride, poultry, poultry fat, processed animal protein, rice, salmon oil, salt (sodium chloride), sunflower oil, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid), yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, beta-glucans, biotin (vitamin H/B7), chicory root extract, choline chloride, chondroitin, folic acid (folate), glucosamine, green tea extract, l-carnitine, lignocellulose, marigold meal, niacin (vitamin B3), pantothenic acid (vitamin B5), potassium chloride, poultry, poultry fat, salt (sodium chloride), sunflower oil, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, beet pulp, beta-glucans, chicory root extract, green tea extract, lignocellulose, linseed (flaxseed), marigold meal, potassium chloride, poultry, poultry fat, rice, salmon oil, sunflower oil, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA 2018 opinion on green tea catechins (PMC7009618)Green tea extract
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 1.5kg | £8.49 | £5.66/kg |
| 4 Oct 2026 | Zooplus UK | 4kg | £17.49 | £4.37/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 4kg | £32.49 | £4.06/kg |
| 27 Sep 2026 | Zooplus UK | 1.5kg | £8.49 | £5.66/kg |
| 27 Sep 2026 | Zooplus UK | 4kg | £17.49 | £4.37/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 4kg | £32.49 | £4.06/kg |
| 10 Aug 2026 | Zooplus UK | 1.5kg | £8.49 | £5.66/kg |
| 10 Aug 2026 | Zooplus UK | 4kg | £17.49 | £4.37/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 4kg | £32.49 | £4.06/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 18 to 29 points higher and cost up to 24% more.

- Meat
- 78% this food 44%
- Carbs
- about 8% this food about 41%
- To feed
- 21% more per 1,000 kcal
+29 pointsCompare

- Meat
- 74% this food 44%
- Carbs
- about 27% this food about 41%
- To feed
- 24% more per 1,000 kcal
+26 pointsCompare

- Meat
- 73% this food 44%
- Carbs
- about 24% this food about 41%
- To feed
- about the same per 1,000 kcal
+26 pointsCompare

- Meat
- 59% this food 44%
- Carbs
- about 33% this food about 41%
- To feed
- 57% less per 1,000 kcal
+18 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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