2 prices from Zooplus UK
Concept for Life German Shepherd Adult
DryCompleteAdultContains grainFish oil
Good points
- No ingredient deductions
Worth knowing
- Some meat not named by animal
- Added plant protein, starch or fibre
- Includes hydrolysed protein
First ingredients: Rice, poultry protein (23%, partly dried and hydrolysed), fresh chicken hydrolysed), fresh chicken meat (20%), poultry fat… All ingredients
Label checked- Meat
- 43%
- Protein, dry weight
- 27%
- Carbs, dry weight
- ~41%
- kcal/100 g
- 388
Ingredients
Listed first: Rice. 43% of the recipe is declared meat.
- Meat 43%
- Plants 5.5%
- Other 5.1%
- No amount given 46.4%
Rice, poultry protein (23%, partly dried and hydrolysed), fresh chicken hydrolysed), fresh chicken meat (20%), poultry fat, dried beet pulp (3.5%), lignocellulose (2.8%), linseed (2.0%), salmon oil (0.72%), monocalcium phosphate, sunflower oil (0.5%), sodium chloride, brewer's yeast (dried), potassium chloride, chicory inulin (0.2%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), boron (0.5%). beta-glucans), borage oil (0.12%), algae meal, psyllium husks (0.1%), glucosamine from animal tissue (0.04%), chondroitin sulphate (0.02%), marigold blossom meal (0.02%, rich in lutein), green tea (0.02%, dried, rich in flavonoids)
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A 12. 000 IU, vitamin D3 1500 IU, vitamin E 300 IU, vitamin C 200mg, vitamin B1 14mg, vitamin B2 17mg, vitamin B6/pyridoxine hydrochloride 15mg, vitamin B12 180mcg, niacin 70mg, calcium D-pantothenate 45mg, folic acid 2.4mg, biotin 600mcg, choline chloride 2200mg, L-carnitine 100mg, taurine 500mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 40mg, iron (iron(II) sulphate monohydrate) 220mg, manganese (manganese(II) sulphate, monohydrate) 35mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.38mg. Technological additives: Antioxidants.
How we read this label
First ingredient: “Rice”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Rice | Grain | Not given |
| poultry protein (23%, partly dried and hydrolysed) | Meat, animal not named | 23% |
| fresh chicken hydrolysed) | Named meat | Part of the item above |
| fresh chicken meat (20%) | Named meat | 20% |
| poultry fat | Fat, stock, extract or other processed ingredient | Part of the item above |
| dried beet pulp (3.5%) | Vegetable, fruit or plant | 3.5% |
| lignocellulose (2.8%) | Other | 2.8% |
| linseed (2.0%) | Vegetable, fruit or plant | 2% |
| salmon oil (0.72%) | Fat, stock, extract or other processed ingredient | 0.7% |
| monocalcium phosphate | Other | Not given |
| sunflower oil (0.5%) | Fat, stock, extract or other processed ingredient | 0.5% |
| sodium chloride | Other | Not given |
| brewer's yeast (dried) | Other | Not given |
| potassium chloride | Other | Not given |
| chicory inulin (0.2%) | Vegetable, fruit or plant | 0.2% |
| yeast cell walls (0.2%, rich in mannan-oligosaccharides and… | Other | 0.2% |
| boron (0.5%). beta-glucans) | Other | 0.5% |
| borage oil (0.12%) | Fat, stock, extract or other processed ingredient | 0.1% |
| algae meal | Vegetable, fruit or plant | Not given |
| psyllium husks (0.1%) | Vegetable, fruit or plant | 0.1% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 27% and carbs about 41%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 24% | 27% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 18% | 20% |
| Carbohydrate | ~37% | ~41% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 3.5% | 3.9% |
| Ash | 7.2% | 8% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy388 kcal/100 g
Why it scores 32
The kind of meat scored best (6.3 of 15). How it’s made scored lowest (4 of 20).
How much meat?
16.2 / 45 points- Meat on the label15.1 / 35 points
43% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.1 / 10 points
Protein is 26.7% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
6.2 / 20 pointsEstimated carbohydrate: About 41.4% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
6.3 / 15 points- How the meat is listed6.3 / 12 points
The label lists the meat as unnamed meal, hydrolysed and fresh, which earns 53% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 41% to 25% by dry weight, and protein is about 40%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted: fresh chicken hydrolysed. 44 flagged nothing.
- 1 noted
- 44 nothing flagged
- 1 not in our ingredient database yet
- Fresh chicken hydrolysedCounted in “How processed?”
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
44 ingredients with nothing flagged
Algae, antioxidants, beet pulp, beta-glucans, biotin (vitamin H/B7), borage oil, chicken, chicory root extract, choline chloride, chondroitin, folic acid (folate), glucosamine, green tea extract, l-carnitine, lignocellulose, linseed (flaxseed), marigold meal, monocalcium phosphate, niacin (vitamin B3), pantothenic acid (vitamin B5), potassium chloride, poultry fat, processed animal protein, psyllium, rice, salmon oil, salt (sodium chloride), sunflower oil, taurine, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid), yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Algae, antioxidants, beta-glucans, biotin (vitamin H/B7), borage oil, chicory root extract, choline chloride, chondroitin, folic acid (folate), glucosamine, green tea extract, l-carnitine, lignocellulose, marigold meal, monocalcium phosphate, niacin (vitamin B3), pantothenic acid (vitamin B5), potassium chloride, poultry fat, psyllium, salt (sodium chloride), sunflower oil, taurine, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Algae, antioxidants, beet pulp, beta-glucans, borage oil, chicken, chicory root extract, green tea extract, lignocellulose, linseed (flaxseed), marigold meal, monocalcium phosphate, potassium chloride, poultry fat, psyllium, rice, salmon oil, sunflower oil, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA 2018 opinion on green tea catechins (PMC7009618)Green tea extract
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
Boron
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £45.49 | £3.79/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack 2 x 12kg | £87.99 | £3.67/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £45.49 | £3.79/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack 2 x 12kg | £87.99 | £3.67/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £45.49 | £3.79/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack 2 x 12kg | £87.99 | £3.67/kg |
Your dog
Cost per day and grams for your dog
Alternatives
3 dry foods score 16 to 25 points higher and cost up to 21% more.
- Meat
- 73% this food 43%
- Carbs
- about 24% this food about 41%
- To feed
- 9% more per 1,000 kcal
+25 pointsCompare
Yorkshire Raw Dog Food Super65 Adult Dog Beef - A blend of 5 superfoods - Dry Food or
59% meatDry · Adult
Fair£1.75/kg
- Meat
- 59% this food 43%
- Carbs
- about 33% this food about 41%
- To feed
- 54% less per 1,000 kcal
+17 pointsCompare
- Meat
- 50% this food 43%
- Carbs
- about 36% this food about 41%
- To feed
- 21% more per 1,000 kcal
+16 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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