

4 prices from Zooplus UK
Concept for Life Labrador Retriever Adult
Good points
- No ingredient deductions
- Includes organ meat
Worth knowing
- Some meat not named by animal
- Includes hydrolysed protein
First ingredients: Poultry protein (30%, of which 25% chicken, partially dried and hydrolysed), maize, rice, fresh chicken (10%), poultry fat… All ingredients
Label checked- Meat
- 40%
- Protein, dry weight
- 31%
- Carbs, dry weight
- ~44%
- kcal/100 g
- 338
Ingredients
Listed first: Poultry protein. 40% of the recipe is declared meat.
- Meat 40%
- Plants 4%
- Other 1.4%
- No amount given 54.6%
Poultry protein (30%, of which 25% chicken, partially dried and hydrolysed), maize, rice, fresh chicken (10%), poultry fat, dried beet pulp (4%), hydrolysed liver protein, linseed (0.5%), salmon oil (0.5%), brewer's yeast (0.2%, rich in mannan-oligosaccharides and beta-glucans), minerals, dried chicory (0.1%, natural source of fructo-oligosaccharides and inulin), glucosamine hydrochloride (0.04%, from animal tissue), chondroitin sulphate (0.02%, from animal tissue)
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (12,000 IU), vitamin D3 (1400 IU), vitamin E (300mg), vitamin C (100mg), vitamin B1 (15mg), vitamin B2 (15mg), vitamin B6 (11mg), vitamin B12 (60mcg), niacin (75mg), calcium-D-pantothenate (23mg), folic acid (2mg), biotin (1mg), choline (1800mg), iron [ferrous(II)-sulphate monohydrate] (250mg), copper [cupric(II)-sulphate pentahydrate] (12.5mg), zinc [zinc sulphate monohydrate] (98mg), zinc [glycine zinc chelate hydrate] (42mg), manganese [manganous(II)-sulphate monohydrate] (35mg), iodine [calcium iodate anhydrous] (2.2mg), selenium [sodium selenite] (0.4mg). Technological additives: Antioxidants.
How we read this label
First ingredient: “Poultry protein”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Poultry protein (30%, of which 25% chicken, partially dried… | Named meat | 30% |
| maize | Grain | Not given |
| rice | Grain | Not given |
| fresh chicken (10%) | Named meat | 10% |
| poultry fat | Fat, stock, extract or other processed ingredient | Part of the item above |
| dried beet pulp (4%) | Vegetable, fruit or plant | 4% |
| hydrolysed liver protein | Organ meat | Not given |
| linseed (0.5%) | Vegetable, fruit or plant | 0.5% |
| salmon oil (0.5%) | Fat, stock, extract or other processed ingredient | 0.5% |
| brewer's yeast (0.2%, rich in mannan-oligosaccharides and b… | Other | 0.2% |
| minerals | Other | Not given |
| dried chicory (0.1%, natural source of fructo-oligosacchari… | Vegetable, fruit or plant | 0.1% |
| glucosamine hydrochloride (0.04%, from animal tissue) | Other | 0.04% |
| chondroitin sulphate (0.02%, from animal tissue). | Other | 0.02% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 31% and carbs about 44%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 28% | 31% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 12% | 13% |
| Carbohydrate | ~39% | ~44% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 3% | 3.3% |
| Ash | 7.7% | 8.6% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 36
The kind of meat scored best (10.2 of 15). How it’s made scored lowest (5 of 20).
How much meat?
15.9 / 45 points- Meat on the label14 / 35 points
40% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.9 / 10 points
Protein is 31.1% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
5.4 / 20 pointsEstimated carbohydrate: About 43.7% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for hydrolysed protein.
What kind of meat?
10.2 / 15 points- How the meat is listed7.2 / 12 points
The label lists the meat as meal, fresh and unnamed hydrolysed, which earns 60% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 44% to 28% by dry weight, and protein is about 42%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted: hydrolysed proteins. 33 flagged nothing.
- 1 noted
- 33 nothing flagged
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
33 ingredients with nothing flagged
Antioxidants, beet pulp, biotin (vitamin H/B7), chicken, chicory root extract, choline chloride, chondroitin, folic acid (folate), glucosamine, linseed (flaxseed), maize (corn), minerals, niacin (vitamin B3), pantothenic acid (vitamin B5), poultry fat, processed animal protein, rice, salmon oil, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid), yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, biotin (vitamin H/B7), chicory root extract, choline chloride, chondroitin, folic acid (folate), glucosamine, niacin (vitamin B3), pantothenic acid (vitamin B5), poultry fat, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, beet pulp, chicken, chicory root extract, linseed (flaxseed), maize (corn), minerals, poultry fat, rice, salmon oil, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UKNew Recipe! Economy Pack: 2 x 12kg · £87.99 | New Recipe! Economy Pack: 2 x 12kg | £87.99 | £3.67/kgCheapest in stock | Visit |
| Zooplus UKNew Recipe! 12kg · £45.49 | New Recipe! 12kg | £45.49 | £3.79/kg | Visit |
| Zooplus UKNew Recipe! Economy Pack: 4 x 1.5kg · £31.49 | New Recipe! Economy Pack: 4 x 1.5kg | £31.49 | £5.25/kg | Visit |
| Zooplus UKNew Recipe! 1.5kg · £8.49 | New Recipe! 1.5kg | £8.49 | £5.66/kg | Visit |
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | New Recipe! 1.5kg | £8.49 | £5.66/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! 12kg | £45.49 | £3.79/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 12kg | £87.99 | £3.67/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! Economy Pack: 4 x 1.5kg | £31.49 | £5.25/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! 1.5kg | £8.49 | £5.66/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! 12kg | £45.49 | £3.79/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 12kg | £87.99 | £3.67/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! Economy Pack: 4 x 1.5kg | £31.49 | £5.25/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! 1.5kg | £8.49 | £5.66/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! 12kg | £45.49 | £3.79/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 12kg | £87.99 | £3.67/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! Economy Pack: 4 x 1.5kg | £31.49 | £5.25/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 13 to 24 points higher and cost up to 17% more.

- Meat
- 78% this food 40%
- Carbs
- about 8% this food about 44%
- To feed
- 14% more per 1,000 kcal
+24 pointsCompare

- Meat
- 73% this food 40%
- Carbs
- about 24% this food about 44%
- To feed
- 5% less per 1,000 kcal
+21 pointsCompare

- Meat
- 74% this food 40%
- Carbs
- about 27% this food about 44%
- To feed
- 17% more per 1,000 kcal
+21 pointsCompare

- Meat
- 59% this food 40%
- Carbs
- about 33% this food about 44%
- To feed
- 60% less per 1,000 kcal
+13 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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