

4 prices from Zooplus UK
Concept for Life Labrador Sterilised
Good points
- 51.6% meat
Worth knowing
- Hops: −5 points
- Some meat not named by animal
- Added plant protein, starch or fibre
First ingredients: Poultry protein (31.6%, partly dried and hydrolysed), fresh chicken hydrolysed), fresh chicken meat (20%), potato flakes, peas… All ingredients
Label checked- Meat
- 51.6%
- Protein, dry weight
- 33%
- Carbs, dry weight
- ~37%
- kcal/100 g
- 333
Ingredients
Listed first: Poultry protein. 51.6% of the recipe is declared meat.
- Meat 51.6%
- Plants 2%
- Other 7.1%
- No amount given 39.3%
Poultry protein (31.6%, partly dried and hydrolysed), fresh chicken hydrolysed), fresh chicken meat (20%), potato flakes, peas, lignocellulose (6%), potato starch, dried beet pulp, apple pomace (2%), poultry fat, linseed, sodium chloride, monocalcium phosphate, chicory inulin (0.2%), yeast cell walls (0.2%, dried, rich in mannan-oligosaccharides and beta-glucans), salmon oil (0.18%), lentil oil (0.18%). beta-glucans), salmon oil (0.18%), sunflower oil (0.12%), algae (dried, rich in DHA), psyllium (0.1%), aronia berry pomace (0.1%, dried, rich in polyphenols), borage oil (0.04%), glucosamine from animal tissue (0.04%), chondroitin sulphate (0.02%), marigold blossom meal (0.01%, rich in lutein), green tea (0.01%, dried, rich in flavonoids), hops (0.01%, dried, rich in flavonoids)
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A 15. 000 IU, vitamin D3 1400 IU, vitamin E 400 IU, vitamin C 300mg, vitamin B1 15mg, vitamin B2 15mg, vitamin B6/pyridoxine hydrochloride 10mg, vitamin B12 220mcg, niacin 40mg, calcium D-pantothenate 40mg, folic acid 1.5mg, biotin 400mcg, choline chloride 3000mg, L-carnitine 50mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 60mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.40mg. Technological additives: Antioxidants.
How we read this label
First ingredient: “Poultry protein”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Poultry protein (31.6%, partly dried and hydrolysed) | Meat, animal not named | 31.6% |
| fresh chicken hydrolysed) | Named meat | Part of the item above |
| fresh chicken meat (20%) | Named meat | 20% |
| potato flakes | Vegetable, fruit or plant | Not given |
| peas | Vegetable, fruit or plant | Not given |
| lignocellulose (6%) | Other | 6% |
| potato starch | Vegetable, fruit or plant | Not given |
| dried beet pulp | Vegetable, fruit or plant | Not given |
| apple pomace (2%) | Vegetable, fruit or plant | 2% |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| linseed | Vegetable, fruit or plant | Not given |
| sodium chloride | Other | Not given |
| monocalcium phosphate | Other | Not given |
| chicory inulin (0.2%) | Vegetable, fruit or plant | 0.2% |
| yeast cell walls (0.2%, dried, rich in mannan-oligosacchari… | Other | 0.2% |
| salmon oil (0.18%) | Fat, stock, extract or other processed ingredient | 0.2% |
| lentil oil (0.18%). beta-glucans) | Fat, stock, extract or other processed ingredient | 0.2% |
| salmon oil (0.18%) | Fat, stock, extract or other processed ingredient | 0.2% |
| sunflower oil (0.12%) | Fat, stock, extract or other processed ingredient | 0.1% |
| algae (dried, rich in DHA) | Vegetable, fruit or plant | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 33% and carbs about 37%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 30% | 33% |
| above the usual 26 to 32% for dry foods | ||
| Fat | 11.5% | 13% |
| Carbohydrate | ~34% | ~37% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 7% | 7.8% |
| Ash | 7.8% | 8.7% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 32
Meat scored best (20.3 of 45). How it’s made scored lowest (4 of 20).
How much meat?
20.3 / 45 points- Meat on the label18.1 / 35 points
51.6% declared meat, as weighed before cooking; full marks at 100%.
- Protein level2.2 / 10 points
Protein is 33.3% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
7.5 / 20 pointsEstimated carbohydrate: About 37.4% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
5.7 / 15 points- How the meat is listed5.7 / 12 points
The label lists the meat as unnamed meal, hydrolysed and fresh, which earns 47% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
Points lost for ingredients: Hops (−5).
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 37% to 24% by dry weight, and protein is about 43%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 ingredient costs 5 points: hops. 1 more noted. 47 flagged nothing.
- 1 costs points
- 1 noted
- 47 nothing flagged
- 1 not in our ingredient database yet
- HopsCosts 5 pointsFeed material (flavouring)
The label declares only a trace, so it costs 5 points rather than holding the score down.
Why it costs points and sources
Hops are listed as toxic to dogs: eaten in quantity (usually spent brewing hops) they can cause a dangerous, sometimes fatal fever. No safe amount is known, though no cases have been linked to the tiny amounts added to some dog foods.
- Fresh chicken hydrolysedCounted in “How processed?”
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
47 ingredients with nothing flagged
Algae, antioxidants, apples, aronia berry, beet pulp, beta-glucans, biotin (vitamin H/B7), borage oil, chicken, chicory root extract, choline chloride, chondroitin, folic acid (folate), glucosamine, green tea extract, l-carnitine, lignocellulose, linseed (flaxseed), marigold meal, monocalcium phosphate, niacin (vitamin B3), oils and fats, pantothenic acid (vitamin B5), peas, potato, poultry fat, processed animal protein, psyllium, salmon oil, salt (sodium chloride), starch, sunflower oil, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid), yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Algae, antioxidants, apples, aronia berry, beta-glucans, biotin (vitamin H/B7), borage oil, chicory root extract, choline chloride, chondroitin, folic acid (folate), glucosamine, green tea extract, l-carnitine, lignocellulose, marigold meal, monocalcium phosphate, niacin (vitamin B3), pantothenic acid (vitamin B5), poultry fat, psyllium, salt (sodium chloride), sunflower oil, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Algae, antioxidants, apples, aronia berry, beet pulp, beta-glucans, borage oil, chicken, chicory root extract, green tea extract, lignocellulose, linseed (flaxseed), marigold meal, monocalcium phosphate, oils and fats, peas, potato, poultry fat, psyllium, salmon oil, sunflower oil, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA 2018 opinion on green tea catechins (PMC7009618)Green tea extract
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Starch
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
Sterilised dogs
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £45.49 | £3.79/kg |
| 4 Oct 2026 | Zooplus UK | 1kg | £5.49 | £5.49/kg |
| 4 Oct 2026 | Zooplus UK | 4kg | £19.99 | £5.00/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £87.99 | £3.67/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £45.49 | £3.79/kg |
| 27 Sep 2026 | Zooplus UK | 1kg | £5.49 | £5.49/kg |
| 27 Sep 2026 | Zooplus UK | 4kg | £19.99 | £5.00/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £87.99 | £3.67/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £45.49 | £3.79/kg |
| 10 Aug 2026 | Zooplus UK | 1kg | £5.49 | £5.49/kg |
| 10 Aug 2026 | Zooplus UK | 4kg | £19.99 | £5.00/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £87.99 | £3.67/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 17 to 28 points higher and cost up to 16% more.

- Meat
- 78% this food 51.6%
- Carbs
- about 8% this food about 37%
- To feed
- 13% more per 1,000 kcal
+28 pointsCompare

- Meat
- 73% this food 51.6%
- Carbs
- about 24% this food about 37%
- To feed
- 7% less per 1,000 kcal
+25 pointsCompare

- Meat
- 74% this food 51.6%
- Carbs
- about 27% this food about 37%
- To feed
- 16% more per 1,000 kcal
+25 pointsCompare

- Meat
- 59% this food 51.6%
- Carbs
- about 33% this food about 37%
- To feed
- 60% less per 1,000 kcal
+17 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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