4 prices from Zooplus UK
Concept for Life Large Puppy & Junior
DryCompletePuppyContains grainFish oil
Good points
- 50% meat
Worth knowing
- Hops: −5 points
- Some meat not named by animal
- Added plant protein, starch or fibre
First ingredients: Poultry protein (30%, partly dried and hydrolysed) hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat… All ingredients
Label checked- Meat
- 50%
- Protein, dry weight
- 34%
- Carbs, dry weight
- ~39%
- kcal/100 g
- 389
Ingredients
Listed first: Poultry protein. 50% of the recipe is declared meat.
- Meat 50%
- Plants 5%
- Other 1.4%
- No amount given 43.6%
Poultry protein (30%, partly dried and hydrolysed) hydrolysed),fresh chicken meat (20%), rice, maize, poultry fat, dried beet pulp (3%), linseed (2%), lignocellulose (0.5%), brewer's yeast (dried), egg powder, sodium chloride, salmon oil (0.25%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans),sunflower oil (0.2%), potassium chloride, chicory inulin (0.1%), aronia berry pomace (0.1%, dried, rich in polyphenols), glucosamine from animal tissue (0.04%), chondroitin sulphate (0.02%), hops and green tea (0.01% each). Green tea (0.01% each, dried, rich in flavonoids)
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A 15000 IU, vitamin D3 1600 IU, vitamin E 400 IU, vitamin C 200mg, vitamin B1 15mg, vitamin B2 15mg, vitamin B6/pyridoxine hydrochloride 10mg, vitamin B12 220mcg, niacin 40mg, calcium D-panthotenate 35mg, folic acid 1.5mg, biotin 400mcg, choline chloride 3000mg, DL-methionine (technically pure) 1000mg, Copper (copper(II) sulphate pentahydrate) 15mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 60 mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.40mg. Technological additives: Antioxidant.
How we read this label
First ingredient: “Poultry protein”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Poultry protein (30%, partly dried and hydrolysed) hydrolys… | Meat, animal not named | 30% |
| fresh chicken meat (20%) | Named meat | 20% |
| rice | Grain | Not given |
| maize | Grain | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| dried beet pulp (3%) | Vegetable, fruit or plant | 3% |
| linseed (2%) | Vegetable, fruit or plant | 2% |
| lignocellulose (0.5%) | Other | 0.5% |
| brewer's yeast (dried) | Other | Not given |
| egg powder | Other | Not given |
| sodium chloride | Other | Not given |
| salmon oil (0.25%) | Fat, stock, extract or other processed ingredient | 0.3% |
| yeast cell walls (0.2%, rich in mannan-oligosaccharides and… | Other | 0.2% |
| sunflower oil (0.2%) | Fat, stock, extract or other processed ingredient | 0.2% |
| potassium chloride | Other | Not given |
| chicory inulin (0.1%) | Vegetable, fruit or plant | 0.1% |
| aronia berry pomace (0.1%, dried, rich in polyphenols) | Vegetable, fruit or plant | 0.1% |
| glucosamine from animal tissue (0.04%) | Other | 0.04% |
| chondroitin sulphate (0.02%) | Other | 0.02% |
| hops and green tea (0.01% each) | Vegetable, fruit or plant | 0.01% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 34% and carbs about 39%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 31% | 34% |
| above the usual 26 to 32% for dry foods | ||
| Fat | 15% | 17% |
| Carbohydrate | ~35% | ~39% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2% | 2.2% |
| Ash | 6.8% | 7.6% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy389 kcal/100 g
Why it scores 32
Meat scored best (19.9 of 45). How it’s made scored lowest (4 of 20).
How much meat?
19.9 / 45 points- Meat on the label17.5 / 35 points
50% declared meat, as weighed before cooking; full marks at 100%.
- Protein level2.4 / 10 points
Protein is 34.4% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
7 / 20 pointsEstimated carbohydrate: About 39.1% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
6.6 / 15 points- How the meat is listed6.6 / 12 points
The label lists the meat as unnamed meal and fresh, which earns 55% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
Points lost for ingredients: Hops (−5).
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Forthglade Puppy Chicken & Liver Wet Dog Food (scores 73): carbs fall from 39% to 21% by dry weight, and protein is about 39%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 ingredient costs 5 points: hops. 1 more noted. 37 flagged nothing.
- 1 costs points
- 1 noted
- 37 nothing flagged
- 2 not in our ingredient database yet
- HopsCosts 5 pointsFeed material (flavouring)
The label declares only a trace, so it costs 5 points rather than holding the score down.
Why it costs points and sources
Hops are listed as toxic to dogs: eaten in quantity (usually spent brewing hops) they can cause a dangerous, sometimes fatal fever. No safe amount is known, though no cases have been linked to the tiny amounts added to some dog foods.
- Poultry protein hydrolysedCounted in “How processed?”
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
37 ingredients with nothing flagged
Antioxidants, aronia berry, beet pulp, biotin (vitamin H/B7), chicken, chicory root extract, choline chloride, chondroitin, DL-methionine, egg, folic acid (folate), glucosamine, lignocellulose, linseed (flaxseed), maize (corn), niacin (vitamin B3), potassium chloride, poultry fat, rice, salmon oil, salt (sodium chloride), sunflower oil, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid), yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, aronia berry, biotin (vitamin H/B7), chicory root extract, choline chloride, chondroitin, DL-methionine, folic acid (folate), glucosamine, lignocellulose, niacin (vitamin B3), potassium chloride, poultry fat, salt (sodium chloride), sunflower oil, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, aronia berry, beet pulp, chicken, chicory root extract, egg, lignocellulose, linseed (flaxseed), maize (corn), potassium chloride, poultry fat, rice, salmon oil, sunflower oil, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
2 not in our ingredient database yet
Calcium d panthotenate, calcium d-panthotenate
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 1.5kg | £6.49 | £4.33/kg |
| 4 Oct 2026 | Zooplus UK | 12kg | £48.49 | £4.04/kg |
| 4 Oct 2026 | Zooplus UK | 6kg | £23.49 | £3.92/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £93.99 | £3.92/kg |
| 27 Sep 2026 | Zooplus UK | 1.5kg | £6.49 | £4.33/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £48.49 | £4.04/kg |
| 27 Sep 2026 | Zooplus UK | 6kg | £23.49 | £3.92/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £93.99 | £3.92/kg |
| 10 Aug 2026 | Zooplus UK | 1.5kg | £6.49 | £4.33/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £48.49 | £4.04/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £93.99 | £3.92/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 17 to 29 points higher and cost up to 23% more.
- Meat
- 75% this food 50%
- Carbs
- about 18% this food about 39%
- To feed
- 12% more per 1,000 kcal
+29 pointsCompare
Nourish Pet Food 80/20 Grain Free Salmon with Herring, Haddock, Trout & Sweet Potato Dry Dog Food
78% meatDry · All ages
Good£5.03/kg
- Meat
- 78% this food 50%
- Carbs
- about 8% this food about 39%
- To feed
- 23% more per 1,000 kcal
+28 pointsCompare
- Meat
- 72% this food 50%
- Carbs
- about 38% this food about 39%
- To feed
- 18% more per 1,000 kcal
+21 pointsCompare
- Meat
- 55% this food 50%
- Carbs
- about 26% this food about 39%
- To feed
- 15% more per 1,000 kcal
+17 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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