

4 prices from Zooplus UK
Concept for Life Large Senior
Good points
- No ingredient deductions
- Includes organ meat
Worth knowing
- Some meat not named by animal
- Added plant protein, starch or fibre
- Includes hydrolysed protein
First ingredients: Rice, maize, poultry protein (24%, min. 19% chicken, partly dried and hydrolysed), fresh chicken (10%), poultry fat… All ingredients
Label checked- Meat
- 34%
- Protein, dry weight
- 29%
- Carbs, dry weight
- ~45%
- kcal/100 g
- 360
Ingredients
Listed first: Rice. 34% of the recipe is declared meat.
- Meat 34%
- Other 0.9%
- No amount given 65.1%
Rice, maize, poultry protein (24%, min. 19% chicken, partly dried and hydrolysed), fresh chicken (10%), poultry fat, dried beet pulp, dried beef protein, dried pork protein, lignocellulose, hydrolysed liver protein, salmon oil (0.5%), linseed, MOS [mannan-oligosaccharides], dried yeast [rich in beta-glucans and mannan-oligosaccharides], minerals, psyllium husks (0.1%), aronia berries (0.1%), dried chicory (0.1%, natural source of fructo-oligosaccharides and inulin), glucosamine hydrochloride (0.04%, from animal tissue), dried green tea (0.02%), chondroitin sulphate (0.02%, from animal tissue), marigold flower (0.01%)
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (15,000 IU), vitamin D3 (1400 IU), vitamin E (400mg), vitamin C (300mg), vitamin B1 (15mg), vitamin B2 (15mg), vitamin B6 (11mg), vitamin B12 (60μg), L-carnitine (50mg), nicotinic acid (75mg), calcium-D-pantothenate (23mg), folic acid (2mg), biotin (1mg), choline chloride (1800mg), iron [ferrous(II) sulphate monohydrate] (250mg), copper [cupric(II) sulphate pentahydrate] (12.5mg), zinc [zinc sulphate monohydrate] (160mg), manganese [manganous(II) sulphate monohydrate] (30mg), iodine [calcium iodate anhydrous] (2.2mg), selenium [sodium selenite] (0.4mg). Technological additives: Antioxidants.
How we read this label
First ingredient: “Rice”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Rice | Grain | Not given |
| maize | Grain | Not given |
| poultry protein (24%, min. 19% chicken, partly dried and hy… | Named meat | 24% |
| fresh chicken (10%) | Named meat | 10% |
| poultry fat | Fat, stock, extract or other processed ingredient | Part of the item above |
| dried beet pulp | Vegetable, fruit or plant | Not given |
| dried beef protein | Named meat | Not given |
| dried pork protein | Named meat | Not given |
| lignocellulose | Other | Not given |
| hydrolysed liver protein | Organ meat | Not given |
| salmon oil (0.5%) | Fat, stock, extract or other processed ingredient | 0.5% |
| linseed | Vegetable, fruit or plant | Not given |
| MOS [mannan-oligosaccharides] | Other | Not given |
| dried yeast [rich in beta-glucans and mannan-oligosaccharid… | Other | Not given |
| minerals | Other | Not given |
| psyllium husks (0.1%) | Vegetable, fruit or plant | 0.1% |
| aronia berries (0.1%) | Vegetable, fruit or plant | 0.1% |
| dried chicory (0.1%, natural source of fructo-oligosacchari… | Vegetable, fruit or plant | 0.1% |
| glucosamine hydrochloride (0.04%, from animal tissue) | Other | 0.04% |
| dried green tea (0.02%) | Vegetable, fruit or plant | 0.02% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 29% and carbs about 45%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 26% | 29% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 15% | 17% |
| Carbohydrate | ~40% | ~45% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 3% | 3.3% |
| Ash | 5.7% | 6.3% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 32
The kind of meat scored best (9.8 of 15). How it’s made scored lowest (4 of 20).
How much meat?
13.4 / 45 points- Meat on the label11.9 / 35 points
34% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.5 / 10 points
Protein is 28.9% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
5.1 / 20 pointsEstimated carbohydrate: About 44.8% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
9.8 / 15 points- How the meat is listed6.8 / 12 points
The label lists the meat as meal, fresh and unnamed hydrolysed, which earns 56% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Animonda GranCarno Original Senior (scores 69): carbs fall from 45% to 27% by dry weight, and protein is about 36%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted: hydrolysed proteins. 41 flagged nothing.
- 1 noted
- 41 nothing flagged
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
41 ingredients with nothing flagged
Antioxidants, aronia berry, beef, beet pulp, biotin (vitamin H/B7), chicken, chicory root extract, choline chloride, chondroitin, folic acid (folate), glucosamine, green tea extract, l-carnitine, lignocellulose, linseed (flaxseed), maize (corn), mannan-oligosaccharides (MOS), marigold meal, minerals, niacin (vitamin B3), pantothenic acid (vitamin B5), pork, poultry fat, processed animal protein, psyllium, rice, salmon oil, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid)
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, aronia berry, biotin (vitamin H/B7), chicory root extract, choline chloride, chondroitin, folic acid (folate), glucosamine, green tea extract, l-carnitine, lignocellulose, mannan-oligosaccharides (MOS), marigold meal, niacin (vitamin B3), pantothenic acid (vitamin B5), pork, poultry fat, psyllium, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, aronia berry, beef, beet pulp, chicken, chicory root extract, green tea extract, lignocellulose, linseed (flaxseed), maize (corn), mannan-oligosaccharides (MOS), marigold meal, minerals, pork, poultry fat, psyllium, rice, salmon oil
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA 2018 opinion on green tea catechins (PMC7009618)Green tea extract
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UKNew Recipe! Economy Pack: 2 x 12kg · £87.99 | New Recipe! Economy Pack: 2 x 12kg | £87.99 | £3.67/kgCheapest in stock | Visit |
| Zooplus UKNew Recipe! 12kg · £45.49 | New Recipe! 12kg | £45.49 | £3.79/kg | Visit |
| Zooplus UKNew Recipe! Economy Pack: 4 x 1.5kg · £23.49 | New Recipe! Economy Pack: 4 x 1.5kg | £23.49 | £3.92/kg | Visit |
| Zooplus UKNew Recipe! 1.5kg · £6.49 | New Recipe! 1.5kg | £6.49 | £4.33/kg | Visit |
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | New Recipe! 1.5kg | £6.49 | £4.33/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! 12kg | £45.49 | £3.79/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 12kg | £87.99 | £3.67/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! Economy Pack: 4 x 1.5kg | £23.49 | £3.92/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! 1.5kg | £6.49 | £4.33/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! 12kg | £45.49 | £3.79/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 12kg | £87.99 | £3.67/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! Economy Pack: 4 x 1.5kg | £23.49 | £3.92/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! 1.5kg | £6.49 | £4.33/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! 12kg | £45.49 | £3.79/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 12kg | £87.99 | £3.67/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! Economy Pack: 4 x 1.5kg | £23.49 | £3.92/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 10 to 28 points higher and cost up to 23% more.

- Meat
- 78% this food 34%
- Carbs
- about 8% this food about 45%
- To feed
- 22% more per 1,000 kcal
+28 pointsCompare

- Meat
- 72% this food 34%
- Carbs
- about 41% this food about 45%
- To feed
- 23% more per 1,000 kcal
+20 pointsCompare

- Meat
- 55% this food 34%
- Carbs
- about 34% this food about 45%
- To feed
- 20% more per 1,000 kcal
+14 pointsCompare
- Meat
- 46.5% this food 34%
- Carbs
- about 37% this food about 45%
- To feed
- 10% more per 1,000 kcal
+10 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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