

4 prices from Zooplus UK
Concept for Life Large Sensitive
Good points
- No ingredient deductions
Worth knowing
- 18.5% meat
- About 49% carbs (dry weight)
- Added plant protein, starch or fibre
First ingredients: Rice, lamb protein (18.5%, dried), rice protein, poultry fat, liver hydrolysate… All ingredients
Label checked- Meat
- 18.5%
- Protein, dry weight
- 26%
- Carbs, dry weight
- ~49%
- kcal/100 g
- 374
Ingredients
Listed first: Rice. 18.5% of the recipe is declared meat.
- Meat 18.5%
- Plants 5.5%
- Other 1%
- No amount given 75%
Rice, lamb protein (18.5%, dried), rice protein, poultry fat, liver hydrolysate, dried beet pulp (3%), brewer's yeast (dried), linseed (2.5%), salmon oil (0.4%), sodium chloride, potassium chloride, lignocellulose, sunflower oil (0.3%), yeast cell walls (0.2%, rich in mannan oligosaccharides and beta-glucans), chicory inulin (0.1%), green tea (0.01%, dried, rich in flavonoids)
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A 12000 IU, vitamin D3 1400 IU, vitamin E 300 IU, vitamin C 200mg, vitamin B1 12mg, vitamin B2 12mg, vitamin B6 / pyridoxine hydrochloride 8mg, vitamin B12 200mcg, niacin 35mg, calcium D-pantothenate 35mg, folic acid 1.2mg, biotin 300mcg, choline chloride 2500mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 60mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.40mg. Technological additives: Antioxidants.
How we read this label
First ingredient: “Rice”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Rice | Grain | Not given |
| lamb protein (18.5%, dried) | Named meat | 18.5% |
| rice protein | Grain | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| liver hydrolysate | Fat, stock, extract or other processed ingredient | Not given |
| dried beet pulp (3%) | Vegetable, fruit or plant | 3% |
| brewer's yeast (dried) | Other | Not given |
| linseed (2.5%) | Vegetable, fruit or plant | 2.5% |
| salmon oil (0.4%) | Fat, stock, extract or other processed ingredient | 0.4% |
| sodium chloride | Other | Not given |
| potassium chloride | Other | Not given |
| lignocellulose | Other | Not given |
| sunflower oil (0.3%) | Fat, stock, extract or other processed ingredient | 0.3% |
| yeast cell walls (0.2%, rich in mannan oligosaccharides and… | Other | 0.2% |
| chicory inulin (0.1%) | Vegetable, fruit or plant | 0.1% |
| green tea (0.01%, dried, rich in flavonoids). | Vegetable, fruit or plant | 0.01% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 26% and carbs about 49%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 23% | 26% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 13% | 14% |
| Carbohydrate | ~44% | ~49% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2% | 2.2% |
| Ash | 7.6% | 8.4% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 21
The kind of meat scored best (6 of 15). Meat scored lowest (7.4 of 45).
How much meat?
7.4 / 45 points- Meat on the label6.5 / 35 points
18.5% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.9 / 10 points
Protein is 25.6% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
3.6 / 20 pointsEstimated carbohydrate: About 49.3% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
6 / 15 points- How the meat is listed6 / 12 points
The label lists the meat as meal, which earns 50% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 49% to 30% by dry weight, and protein is about 39%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted: liver. 34 flagged nothing.
- 1 noted
- 34 nothing flagged
- Liver (animal organ)Counted in “How processed?”Feed material (animal organ)
The label says “liver hydrolysate”: a protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
34 ingredients with nothing flagged
Antioxidants, beet pulp, biotin (vitamin H/B7), chicory root extract, choline chloride, folic acid (folate), green tea extract, lignocellulose, linseed (flaxseed), niacin (vitamin B3), pantothenic acid (vitamin B5), potassium chloride, poultry fat, processed animal protein, rice, salmon oil, salt (sodium chloride), sunflower oil, tocopherols (vitamin E), vegetable protein extracts, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid), yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, biotin (vitamin H/B7), chicory root extract, choline chloride, folic acid (folate), green tea extract, lignocellulose, niacin (vitamin B3), pantothenic acid (vitamin B5), potassium chloride, poultry fat, salt (sodium chloride), sunflower oil, vegetable protein extracts, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, beet pulp, chicory root extract, green tea extract, lignocellulose, linseed (flaxseed), potassium chloride, poultry fat, rice, salmon oil, sunflower oil, vegetable protein extracts, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA 2018 opinion on green tea catechins (PMC7009618)Green tea extract
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 1.5kg | £6.49 | £4.33/kg |
| 4 Oct 2026 | Zooplus UK | 12kg | £45.49 | £3.79/kg |
| 4 Oct 2026 | Zooplus UK | 6kg | £23.49 | £3.92/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £87.99 | £3.67/kg |
| 27 Sep 2026 | Zooplus UK | 1.5kg | £6.49 | £4.33/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £45.49 | £3.79/kg |
| 27 Sep 2026 | Zooplus UK | 6kg | £23.49 | £3.92/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £87.99 | £3.67/kg |
| 10 Aug 2026 | Zooplus UK | 1.5kg | £6.49 | £4.33/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £45.49 | £3.79/kg |
| 10 Aug 2026 | Zooplus UK | 6kg | £23.49 | £3.92/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £87.99 | £3.67/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 28 to 37 points higher and cost up to 25% more.

- Meat
- 80% this food 18.5%
- Carbs
- about 30% this food about 49%
- To feed
- 22% more per 1,000 kcal
+37 pointsCompare

- Meat
- 73% this food 18.5%
- Carbs
- about 24% this food about 49%
- To feed
- 5% more per 1,000 kcal
+36 pointsCompare

- Meat
- 59% this food 18.5%
- Carbs
- about 33% this food about 49%
- To feed
- 55% less per 1,000 kcal
+28 pointsCompare

- Meat
- 68% this food 18.5%
- Carbs
- about 43% this food about 49%
- To feed
- 25% more per 1,000 kcal
+28 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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