Concept for Life Medium Adult

4 prices from Zooplus UK

Concept for LifeCompare

Concept for Life Medium Adult

DryCompleteAdultContains grainFish oil
32/ 100
WeakTop 45% of dry foods

89% of dry foods score under 45.

Score v6.1.0 · label checked 4 Oct 2026

  • No ingredient deductions
  • Includes organ meat
  • About 47% carbs (dry weight)
  • Some meat not named by animal
  • Includes hydrolysed protein

First ingredients: Poultry protein (23%, of which 17% chicken, partially dried and hydrolysed), maize, rice, fresh chicken (10%), poultry fat… All ingredients

Label checked
Meat
33%
Protein, dry weight
27%
Carbs, dry weight
~47%
kcal/100 g
350

Ingredients

Listed first: Poultry protein. 33% of the recipe is declared meat.

  • Meat 33%
  • Plants 2%
  • Other 0.8%
  • No amount given 64.2%

Poultry protein (23%, of which 17% chicken, partially dried and hydrolysed), maize, rice, fresh chicken (10%), poultry fat, dried beet pulp, hydrolysed liver protein, linseed (2%), salmon oil (0.5%), minerals, dried yeast (0.2%, rich in beta-glucans and mannan-oligosaccharides), dried chicory (0.1%, natural source of fructo-oligosaccharides and inulin)

Meat named animal proteinGrain cereals

Additives

per kg: Nutritional additives: Vitamin A (15,000 IU), vitamin D3 (1500 IU), vitamin E (250mg), iron [ferrous(II)-sulphate monohydrate] (50mg), copper [cupric(II)-sulphate-pentahydrate] (10mg), zinc [zinc sulphate monohydrate] (62.5mg), manganese [manganous(II)-sulphate monohydrate] (10mg), iodine [calcium iodate anhydrous] (1.5mg), selenium [sodium selenite] (0.2mg). Technological additives: Antioxidants.

How we read this label

First ingredient: “Poultry protein”. It names the animal.

On the labelWe read it asShare on the label
Poultry protein (23%, of which 17% chicken, partially dried…Named meat23%
maizeGrainNot given
riceGrainNot given
fresh chicken (10%)Named meat10%
poultry fatFat, stock, extract or other processed ingredientPart of the item above
dried beet pulpVegetable, fruit or plantNot given
hydrolysed liver proteinOrgan meatNot given
linseed (2%)Vegetable, fruit or plant2%
salmon oil (0.5%)Fat, stock, extract or other processed ingredient0.5%
mineralsOtherNot given
dried yeast (0.2%, rich in beta-glucans and mannan-oligosac…Other0.2%
dried chicory (0.1%, natural source of fructo-oligosacchari…Vegetable, fruit or plant0.1%

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 27% and carbs about 47%, with the water taken out.

As soldDry weight
Protein24%27%
within the usual 26 to 32% for dry foods
Fat14%16%
Carbohydrate~42%~47%
within the usual 39 to 50% for dry foods
Fibre2.5%2.8%
Ash7.5%8.3%
Moisturenot on label, 10% assumed10%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.

Energy350 kcal/100 gCalculated from the analysis.

Why it scores 32

The kind of meat scored best (10 of 15). Starch scored lowest (4.4 of 20).

  1. How much meat?

    12.7 / 45
    • Meat on the label11.6 / 35

      33% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level1.1 / 10

      Protein is 26.7% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    4.4 / 20

    About 46.7% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    5 / 20

    Extruded kibble: 6 of 20. Minus 1 for hydrolysed protein.

  4. What kind of meat?

    10 / 15
    • How the meat is listed7 / 12

      The label lists the meat as meal, fresh and unnamed hydrolysed, which earns 58% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat3 / 3

      Organ meat such as liver, heart, kidney or tripe is named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other dry foods

Top 45% of dry foods. 36 foods share this score. Each bar counts the ranked dry foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Less starch in the bowl

Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 47% to 29% by dry weight, and protein is about 40%.

Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.

Best wet foods →

Ingredient notes

1 noted: hydrolysed proteins. 21 flagged nothing.

  • 1 noted
  • 21 nothing flagged
21 ingredients with nothing flagged

Antioxidants, beet pulp, chicken, chicory root extract, linseed (flaxseed), maize (corn), minerals, poultry fat, processed animal protein, rice, salmon oil, tocopherols (vitamin E), yeast

Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

ShopPackPricePer kg
Zooplus UKNew Recipe! Economy Pack: 2 x 12kg · £85.99New Recipe! Economy Pack: 2 x 12kg£85.99£3.58/kgCheapest in stockVisit
Zooplus UKNew Recipe! 12kg · £44.49New Recipe! 12kg£44.49£3.71/kgVisit
Zooplus UKNew Recipe! Economy Pack: 4 x 1.5kg · £23.49New Recipe! Economy Pack: 4 x 1.5kg£23.49£3.92/kgVisit
Zooplus UKNew Recipe! 1.5kg · £6.49New Recipe! 1.5kg£6.49£4.33/kgVisit

Price unchanged since 10 Aug (3 readings).

Show the chart
View the readings as a table
DayShopPackPricePer kg
4 Oct 2026Zooplus UKNew Recipe! 1.5kg£6.49£4.33/kg
4 Oct 2026Zooplus UKNew Recipe! 12kg£44.49£3.71/kg
4 Oct 2026Zooplus UKNew Recipe! Economy Pack: 2 x 12kg£85.99£3.58/kg
4 Oct 2026Zooplus UKNew Recipe! Economy Pack: 4 x 1.5kg£23.49£3.92/kg
27 Sep 2026Zooplus UKNew Recipe! 1.5kg£6.49£4.33/kg
27 Sep 2026Zooplus UKNew Recipe! 12kg£44.49£3.71/kg
27 Sep 2026Zooplus UKNew Recipe! Economy Pack: 2 x 12kg£85.99£3.58/kg
27 Sep 2026Zooplus UKNew Recipe! Economy Pack: 4 x 1.5kg£23.49£3.92/kg
10 Aug 2026Zooplus UKNew Recipe! 1.5kg£6.49£4.33/kg
10 Aug 2026Zooplus UKNew Recipe! 12kg£44.49£3.71/kg
10 Aug 2026Zooplus UKNew Recipe! Economy Pack: 2 x 12kg£85.99£3.58/kg
10 Aug 2026Zooplus UKNew Recipe! Economy Pack: 4 x 1.5kg£23.49£3.92/kg

Your dog

Cost per day and grams for your dog

Alternatives

4 dry foods score 17 to 28 points higher and cost up to 25% more.

Compare side by side →
Meat
78% this food 33%
Carbs
about 8% this food about 47%
To feed
21% more per 1,000 kcal

+28 pointsCompare

Meat
74% this food 33%
Carbs
about 27% this food about 47%
To feed
25% more per 1,000 kcal

+25 pointsCompare

Meat
73% this food 33%
Carbs
about 24% this food about 47%
To feed
about the same per 1,000 kcal

+25 pointsCompare

Meat
59% this food 33%
Carbs
about 33% this food about 47%
To feed
57% less per 1,000 kcal

+17 pointsCompare

Carbs are a share of the dry food, with the water taken out.

Sources

Read from 1 shop, saved 4 Oct 2026.

Page we read, saved 4 Oct 2026: Zooplus UK.

Score method v6.1.0 · ingredient notes v2.4.0

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