

3 prices from Zooplus UK
Concept for Life Mini Adult
Good points
- No ingredient deductions
Worth knowing
- Some meat not named by animal
- Added plant protein, starch or fibre
- Includes hydrolysed protein
First ingredients: Poultry protein (24%, partly dried and hydrolysed) hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat… All ingredients
Label checked- Meat
- 44%
- Protein, dry weight
- 29%
- Carbs, dry weight
- ~44%
- kcal/100 g
- 392
Ingredients
Listed first: Poultry protein. 44% of the recipe is declared meat.
- Meat 44%
- Plants 5.5%
- Other 1.3%
- No amount given 49.2%
Poultry protein (24%, partly dried and hydrolysed) hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat, dried beet pulp (3.5%), linseed (2.0%), lignocellulose (0.6%), egg powder, sodium chloride, salmon oil (0.35%), brewer's yeast (dried), potassium chloride, monocalcium phosphate, sunflower oil (0.25%), chicory inulin (0.1%)
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A 12000 IU, vitamin D3 1400 IU, vitamin E 300 IU, vitamin C 300mg, vitamin B1 12mg, vitamin B2 12mg, vitamin B6/pyridoxine hydrochloride 8mg, vitamin B12 200mcg, niacin 35mg, calcium D-pantothenate 35mg, folic acid 1.2mg, biotin 300mcg, choline chloride 2200mg, L-carnitine 50mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 60mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.40mg. Technological additives: Antioxidant.
How we read this label
First ingredient: “Poultry protein”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Poultry protein (24%, partly dried and hydrolysed) hydrolys… | Meat, animal not named | 24% |
| fresh chicken meat (20%) | Named meat | 20% |
| rice | Grain | Not given |
| maize | Grain | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| dried beet pulp (3.5%) | Vegetable, fruit or plant | 3.5% |
| linseed (2.0%) | Vegetable, fruit or plant | 2% |
| lignocellulose (0.6%) | Other | 0.6% |
| egg powder | Other | Not given |
| sodium chloride | Other | Not given |
| salmon oil (0.35%) | Fat, stock, extract or other processed ingredient | 0.3% |
| brewer's yeast (dried) | Other | Not given |
| potassium chloride | Other | Not given |
| monocalcium phosphate | Other | Not given |
| sunflower oil (0.25%) | Fat, stock, extract or other processed ingredient | 0.3% |
| chicory inulin (0.1%). | Vegetable, fruit or plant | 0.1% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 29% and carbs about 44%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 26% | 29% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 16% | 18% |
| Carbohydrate | ~39% | ~44% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2% | 2.2% |
| Ash | 6.8% | 7.6% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 33
The kind of meat scored best (7.1 of 15). How it’s made scored lowest (4 of 20).
How much meat?
16.9 / 45 points- Meat on the label15.4 / 35 points
44% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.5 / 10 points
Protein is 28.9% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
5.5 / 20 pointsEstimated carbohydrate: About 43.6% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
7.1 / 15 points- How the meat is listed7.1 / 12 points
The label lists the meat as unnamed meal and fresh, which earns 59% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 44% to 26% by dry weight, and protein is about 42%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted: poultry protein hydrolysed. 36 flagged nothing.
- 1 noted
- 36 nothing flagged
- Poultry protein hydrolysedCounted in “How processed?”
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
36 ingredients with nothing flagged
Antioxidants, beet pulp, biotin (vitamin H/B7), chicken, chicory root extract, choline chloride, egg, folic acid (folate), l-carnitine, lignocellulose, linseed (flaxseed), maize (corn), monocalcium phosphate, niacin (vitamin B3), pantothenic acid (vitamin B5), potassium chloride, poultry fat, rice, salmon oil, salt (sodium chloride), sunflower oil, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid), yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, biotin (vitamin H/B7), chicory root extract, choline chloride, folic acid (folate), l-carnitine, lignocellulose, monocalcium phosphate, niacin (vitamin B3), pantothenic acid (vitamin B5), potassium chloride, poultry fat, salt (sodium chloride), sunflower oil, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, beet pulp, chicken, chicory root extract, egg, lignocellulose, linseed (flaxseed), maize (corn), monocalcium phosphate, potassium chloride, poultry fat, rice, salmon oil, sunflower oil, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 1.5kg | £6.49 | £4.33/kg |
| 4 Oct 2026 | Zooplus UK | 4kg | £17.49 | £4.37/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 4kg | £32.49 | £4.06/kg |
| 27 Sep 2026 | Zooplus UK | 1.5kg | £6.49 | £4.33/kg |
| 27 Sep 2026 | Zooplus UK | 4kg | £17.49 | £4.37/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 4kg | £32.49 | £4.06/kg |
| 10 Aug 2026 | Zooplus UK | 1.5kg | £6.49 | £4.33/kg |
| 10 Aug 2026 | Zooplus UK | 4kg | £17.49 | £4.37/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 4kg | £32.49 | £4.06/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 16 to 27 points higher and cost up to 23% more.

- Meat
- 78% this food 44%
- Carbs
- about 8% this food about 44%
- To feed
- 20% more per 1,000 kcal
+27 pointsCompare

- Meat
- 74% this food 44%
- Carbs
- about 27% this food about 44%
- To feed
- 23% more per 1,000 kcal
+24 pointsCompare

- Meat
- 73% this food 44%
- Carbs
- about 24% this food about 44%
- To feed
- about the same per 1,000 kcal
+24 pointsCompare

- Meat
- 59% this food 44%
- Carbs
- about 33% this food about 44%
- To feed
- 58% less per 1,000 kcal
+16 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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