Concept for Life Mini Adult

3 prices from Zooplus UK

Concept for Life Mini Adult

DryCompleteAdultContains grainFish oil
33/ 100
WeakTop 42% of dry foods

89% of dry foods score under 45.

Score v6.1.0 · label checked 4 Oct 2026

Good points

  • No ingredient deductions

Worth knowing

  • Some meat not named by animal
  • Added plant protein, starch or fibre
  • Includes hydrolysed protein

First ingredients: Poultry protein (24%, partly dried and hydrolysed) hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat… All ingredients

Label checked
Meat
44%
Protein, dry weight
29%
Carbs, dry weight
~44%
kcal/100 g
392

Ingredients

Listed first: Poultry protein. 44% of the recipe is declared meat.

  • Meat 44%
  • Plants 5.5%
  • Other 1.3%
  • No amount given 49.2%

Poultry protein (24%, partly dried and hydrolysed) hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat, dried beet pulp (3.5%), linseed (2.0%), lignocellulose (0.6%), egg powder, sodium chloride, salmon oil (0.35%), brewer's yeast (dried), potassium chloride, monocalcium phosphate, sunflower oil (0.25%), chicory inulin (0.1%)

Meat named animal proteinGrain cereals

Additives

per kg: Nutritional additives: Vitamin A 12000 IU, vitamin D3 1400 IU, vitamin E 300 IU, vitamin C 300mg, vitamin B1 12mg, vitamin B2 12mg, vitamin B6/pyridoxine hydrochloride 8mg, vitamin B12 200mcg, niacin 35mg, calcium D-pantothenate 35mg, folic acid 1.2mg, biotin 300mcg, choline chloride 2200mg, L-carnitine 50mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 60mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.40mg. Technological additives: Antioxidant.

How we read this label

First ingredient: “Poultry protein”. It isn’t a named meat or fish.

Each ingredient on the label, how we read it, and the share the label gives
On the labelWe read it asShare on the label
Poultry protein (24%, partly dried and hydrolysed) hydrolys…Meat, animal not named24%
fresh chicken meat (20%)Named meat20%
riceGrainNot given
maizeGrainNot given
poultry fatFat, stock, extract or other processed ingredientNot given
dried beet pulp (3.5%)Vegetable, fruit or plant3.5%
linseed (2.0%)Vegetable, fruit or plant2%
lignocellulose (0.6%)Other0.6%
egg powderOtherNot given
sodium chlorideOtherNot given
salmon oil (0.35%)Fat, stock, extract or other processed ingredient0.3%
brewer's yeast (dried)OtherNot given
potassium chlorideOtherNot given
monocalcium phosphateOtherNot given
sunflower oil (0.25%)Fat, stock, extract or other processed ingredient0.3%
chicory inulin (0.1%).Vegetable, fruit or plant0.1%

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 29% and carbs about 44%, with the water taken out.

Analysis as sold and with the water taken out
NutrientAs soldDry weight
Protein26%29%
within the usual 26 to 32% for dry foods
Fat16%18%
Carbohydrate~39%~44%
within the usual 39 to 50% for dry foods
Fibre2%2.2%
Ash6.8%7.6%
Moisturenot on label, 10% assumed10%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.

Energy392 kcal/100 g

Why it scores 33

The kind of meat scored best (7.1 of 15). How it’s made scored lowest (4 of 20).

  1. How much meat?

    16.9 / 45 points
    • Meat on the label15.4 / 35 points

      44% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level1.5 / 10 points

      Protein is 28.9% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    5.5 / 20 points

    Estimated carbohydrate: About 43.6% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    4 / 20 points

    How it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.

  4. What kind of meat?

    7.1 / 15 points
    • How the meat is listed7.1 / 12 points

      The label lists the meat as unnamed meal and fresh, which earns 59% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat0 / 3 points

      No organ meat named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other dry foods

Top 42% of dry foods. 36 foods share this score. Each bar counts the ranked dry foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Less starch in the bowl

Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 44% to 26% by dry weight, and protein is about 42%.

Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.

Best wet foods →

Ingredient notes

1 noted: poultry protein hydrolysed. 36 flagged nothing.

  • 1 noted
  • 36 nothing flagged
  • Poultry protein hydrolysedCounted in “How processed?”

    A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.

36 ingredients with nothing flagged

Antioxidants, beet pulp, biotin (vitamin H/B7), chicken, chicory root extract, choline chloride, egg, folic acid (folate), l-carnitine, lignocellulose, linseed (flaxseed), maize (corn), monocalcium phosphate, niacin (vitamin B3), pantothenic acid (vitamin B5), potassium chloride, poultry fat, rice, salmon oil, salt (sodium chloride), sunflower oil, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid), yeast

Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

Prices from each shop
ShopPackPricePer kgLink
Zooplus UKEconomy Pack: 2 x 4kg · £32.49Economy Pack: 2 x 4kg£32.49£4.06/kgCheapest in stockVisit
Zooplus UK1.5kg · £6.491.5kg£6.49£4.33/kgVisit
Zooplus UK4kg · £17.494kg£17.49£4.37/kgVisit

Price unchanged since 10 Aug (3 readings).

Show the chart
View the readings as a table
Every reading we have, newest first
DayShopPackPricePer kg
4 Oct 2026Zooplus UK1.5kg£6.49£4.33/kg
4 Oct 2026Zooplus UK4kg£17.49£4.37/kg
4 Oct 2026Zooplus UKEconomy Pack: 2 x 4kg£32.49£4.06/kg
27 Sep 2026Zooplus UK1.5kg£6.49£4.33/kg
27 Sep 2026Zooplus UK4kg£17.49£4.37/kg
27 Sep 2026Zooplus UKEconomy Pack: 2 x 4kg£32.49£4.06/kg
10 Aug 2026Zooplus UK1.5kg£6.49£4.33/kg
10 Aug 2026Zooplus UK4kg£17.49£4.37/kg
10 Aug 2026Zooplus UKEconomy Pack: 2 x 4kg£32.49£4.06/kg

Your dog

Cost per day and grams for your dog

Alternatives

4 dry foods score 16 to 27 points higher and cost up to 23% more.

Compare side by side →
Meat
78% this food 44%
Carbs
about 8% this food about 44%
To feed
20% more per 1,000 kcal

+27 pointsCompare

Meat
74% this food 44%
Carbs
about 27% this food about 44%
To feed
23% more per 1,000 kcal

+24 pointsCompare

Meat
73% this food 44%
Carbs
about 24% this food about 44%
To feed
about the same per 1,000 kcal

+24 pointsCompare

Meat
59% this food 44%
Carbs
about 33% this food about 44%
To feed
58% less per 1,000 kcal

+16 pointsCompare

Carbs are a share of the dry food, with the water taken out.

Sources

Read from 1 shop, saved 4 Oct 2026.

Page we read, saved 4 Oct 2026: Zooplus UK.

Score method v6.1.0 · ingredient notes v2.4.0

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