3 prices from Zooplus UK
Concept for Life Mini Puppy & Junior
DryCompletePuppyContains grainFish oil
Good points
- 51% meat
Worth knowing
- Hops: −5 points
- Some meat not named by animal
- Added plant protein, starch or fibre
First ingredients: Poultry protein (31%, partly dried and hydrolysed) hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat… All ingredients
Label checked- Meat
- 51%
- Protein, dry weight
- 34%
- Carbs, dry weight
- ~34%
- kcal/100 g
- 412
Ingredients
Listed first: Poultry protein. 51% of the recipe is declared meat.
- Meat 51%
- Plants 5.5%
- Other 1.9%
- No amount given 41.6%
Poultry protein (31%, partly dried and hydrolysed) hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat, dried beet pulp (3.5%), linseed (2.0%), salmon oil (0.55%), lignocellulose (0.5%), egg powder, sodium chloride, sunflower oil (0.35%), Brewer's yeast (dried), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), potassium chloride, chicory inulin (0.1%), chokeberry extract (0.1%, dried, rich in polyphenols), extracts from hops and green tea (0.02%), chokeberry extract (0.02%, dried, rich in polyphenols). Green tea extract (0.02%, dried, rich in flavonoids)
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A 15,000 IU, vitamin D (as vitamin D3) 1. 600 IU, vitamin E (as all rac-alpha-tocopheryl acetate) 400mg, vitamin C (as ascorbyl monophosphate, calcium sodium salt) 300mg, vitamin B1 (as thiamine mononitrate) 15mg, vitamin B2 (as riboflavin) 15mg, vitamin B6 (as pyridoxine hydrochloride) 10mg, vitamin B12 (as cyanocobalamin) 220mcg, niacin 40mg, calcium D-pantothenate 40mg, folic acid 1.5mg, biotin (as D(+)-biotin) 400mcg, choline chloride 3. 000mg, copper (as copper(II) sulphate, pentahydrate) 12.5mg, zinc (as zinc sulphate, monohydrate) 100mg, zinc (as glycine zinc chelate hydrate) 60mg, iron (as iron(II) sulphate, monohydrate) 250 mg, manganese (as manganese(II) sulphate, monohydrate) 30mg, iodine (as calcium iodate, anhydrous) 2.2mg, selenium (as sodium selenite) 0.4mg. Technological additives: Antioxidant.
How we read this label
First ingredient: “Poultry protein”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Poultry protein (31%, partly dried and hydrolysed) hydrolys… | Meat, animal not named | 31% |
| fresh chicken meat (20%) | Named meat | 20% |
| rice | Grain | Not given |
| maize | Grain | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| dried beet pulp (3.5%) | Vegetable, fruit or plant | 3.5% |
| linseed (2.0%) | Vegetable, fruit or plant | 2% |
| salmon oil (0.55%) | Fat, stock, extract or other processed ingredient | 0.6% |
| lignocellulose (0.5%) | Other | 0.5% |
| egg powder | Other | Not given |
| sodium chloride | Other | Not given |
| sunflower oil (0.35%) | Fat, stock, extract or other processed ingredient | 0.3% |
| Brewer's yeast (dried) | Other | Not given |
| yeast cell walls (0.2%, rich in mannan-oligosaccharides and… | Other | 0.2% |
| potassium chloride | Other | Not given |
| chicory inulin (0.1%) | Vegetable, fruit or plant | 0.1% |
| chokeberry extract (0.1%, dried, rich in polyphenols) | Fat, stock, extract or other processed ingredient | 0.1% |
| extracts from hops and green tea (0.02%) | Vegetable, fruit or plant | 0.02% |
| chokeberry extract (0.02%, dried, rich in polyphenols) | Fat, stock, extract or other processed ingredient | 0.02% |
| Green tea extract (0.02%, dried, rich in flavonoids). | Fat, stock, extract or other processed ingredient | 0.02% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 34% and carbs about 34%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 31% | 34% |
| above the usual 26 to 32% for dry foods | ||
| Fat | 20% | 22% |
| Carbohydrate | ~30% | ~34% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 2% | 2.2% |
| Ash | 6.8% | 7.6% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy412 kcal/100 g
Why it scores 34
Meat scored best (20.3 of 45). How it’s made scored lowest (4 of 20).
How much meat?
20.3 / 45 points- Meat on the label17.9 / 35 points
51% declared meat, as weighed before cooking; full marks at 100%.
- Protein level2.4 / 10 points
Protein is 34.4% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
8.8 / 20 pointsEstimated carbohydrate: About 33.6% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
6.5 / 15 points- How the meat is listed6.5 / 12 points
The label lists the meat as unnamed meal and fresh, which earns 54% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
Points lost for ingredients: Hops (−5).
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Forthglade Puppy Chicken & Liver Wet Dog Food (scores 73): carbs fall from 34% to 17% by dry weight, and protein is about 39%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 ingredient costs 5 points: hops. 1 more noted. 35 flagged nothing.
- 1 costs points
- 1 noted
- 35 nothing flagged
- 1 not in our ingredient database yet
- HopsCosts 5 points
The label declares only a trace, so it costs 5 points rather than holding the score down.
Why it costs points
Our sources advise only small amounts for dogs.
- Poultry protein hydrolysedCounted in “How processed?”
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
35 ingredients with nothing flagged
Antioxidants, beet pulp, biotin (vitamin H/B7), chicken, chicory root extract, choline chloride, egg, folic acid (folate), green tea extract, lignocellulose, linseed (flaxseed), maize (corn), niacin (vitamin B3), pantothenic acid (vitamin B5), potassium chloride, poultry fat, rice, salmon oil, salt (sodium chloride), sunflower oil, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid), yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, biotin (vitamin H/B7), chicory root extract, choline chloride, folic acid (folate), green tea extract, lignocellulose, niacin (vitamin B3), pantothenic acid (vitamin B5), potassium chloride, poultry fat, salt (sodium chloride), sunflower oil, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, beet pulp, chicken, chicory root extract, egg, green tea extract, lignocellulose, linseed (flaxseed), maize (corn), potassium chloride, poultry fat, rice, salmon oil, sunflower oil, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA 2018 opinion on green tea catechins (PMC7009618)Green tea extract
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
Chokeberry extract
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 1.5kg | £7.49 | £4.99/kg |
| 4 Oct 2026 | Zooplus UK | 3kg | £13.99 | £4.66/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 3kg | £26.99 | £4.50/kg |
| 27 Sep 2026 | Zooplus UK | 1.5kg | £7.49 | £4.99/kg |
| 27 Sep 2026 | Zooplus UK | 3kg | £13.99 | £4.66/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 3kg | £26.99 | £4.50/kg |
| 10 Aug 2026 | Zooplus UK | 1.5kg | £7.49 | £4.99/kg |
| 10 Aug 2026 | Zooplus UK | 3kg | £13.99 | £4.66/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 3kg | £26.99 | £4.50/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 15 to 27 points higher and cost up to 14% more.
- Meat
- 75% this food 51%
- Carbs
- about 18% this food about 34%
- To feed
- 3% more per 1,000 kcal
+27 pointsCompare
Nourish Pet Food 80/20 Grain Free Salmon with Herring, Haddock, Trout & Sweet Potato Dry Dog Food
78% meatDry · All ages
Good£5.03/kg
- Meat
- 78% this food 51%
- Carbs
- about 8% this food about 34%
- To feed
- 14% more per 1,000 kcal
+26 pointsCompare
- Meat
- 72% this food 51%
- Carbs
- about 38% this food about 34%
- To feed
- 9% more per 1,000 kcal
+19 pointsCompare
- Meat
- 55% this food 51%
- Carbs
- about 26% this food about 34%
- To feed
- 6% more per 1,000 kcal
+15 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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