

3 prices from Zooplus UK
Concept for Life Mini Senior
Worth knowing
- Hops: −5 points
- About 47% carbs (dry weight)
- Some meat not named by animal
First ingredients: Fresh chicken meat (20%), rice, maize, poultry protein (13%, partly dried and hydrolysed), greaves meal hydrolysed)… All ingredients
Label checked- Meat
- 33%
- Protein, dry weight
- 29%
- Carbs, dry weight
- ~47%
- kcal/100 g
- 383
Ingredients
Listed first: Fresh chicken meat. 33% of the recipe is declared meat.
- Meat 33%
- Plants 5.7%
- Other 2.5%
- No amount given 58.8%
Fresh chicken meat (20%), rice, maize, poultry protein (13%, partly dried and hydrolysed), greaves meal hydrolysed), greaves meal, dried beet pulp (3.5%), poultry fat, rice flour, linseed (2.2%), lignocellulose, brewer's yeast (dried), egg powder, calcium carbonate, potassium chloride, sodium chloride, salmon oil (0, 2%), sunflower oil (0.2%), yeast cell walls (0.2%, rich in mannan oligosaccharides and beta-glucans), chicory inulin (0.1%), aronia berry pomace (0.1%, dried, rich in polyphenols), hops and green tea (0.01% each). green tea (0.01% each, dried, rich in flavonoids), marigold blossom meal (0.01%, rich in lutein)
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A 15. 000 IU, vitamin D3 1400 IU, vitamin E 400 IU, vitamin C 300mg, vitamin B1 15mg, vitamin B2 15mg, vitamin B6 / pyridoxine hydrochloride 10mg, vitamin B12 220mcg, niacin 40mg, calcium D-pantothenate 40mg, folic acid 1.5mg, biotin 400mcg, choline chloride 3000mg, L-carnitine 50mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 60mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.40mg. Technological additives: Antioxidant.
How we read this label
First ingredient: “Fresh chicken meat”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Fresh chicken meat (20%) | Named meat | 20% |
| rice | Grain | Not given |
| maize | Grain | Not given |
| poultry protein (13%, partly dried and hydrolysed) | Meat, animal not named | 13% |
| greaves meal hydrolysed) | Other | Not given |
| greaves meal | Other | Not given |
| dried beet pulp (3.5%) | Vegetable, fruit or plant | 3.5% |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| rice flour | Grain | Not given |
| linseed (2.2%) | Vegetable, fruit or plant | 2.2% |
| lignocellulose | Other | Not given |
| brewer's yeast (dried) | Other | Not given |
| egg powder | Other | Not given |
| calcium carbonate | Other | Not given |
| potassium chloride | Other | Not given |
| sodium chloride | Other | Not given |
| salmon oil (0, 2%) | Fat, stock, extract or other processed ingredient | 2% |
| sunflower oil (0.2%) | Fat, stock, extract or other processed ingredient | 0.2% |
| yeast cell walls (0.2%, rich in mannan oligosaccharides and… | Other | 0.2% |
| chicory inulin (0.1%) | Vegetable, fruit or plant | 0.1% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 29% and carbs about 47%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 26% | 29% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 14% | 16% |
| Carbohydrate | ~42% | ~47% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2.5% | 2.8% |
| Ash | 5.6% | 6.2% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 25
The kind of meat scored best (8.5 of 15). How it’s made scored lowest (4 of 20).
How much meat?
13.1 / 45 points- Meat on the label11.6 / 35 points
33% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.5 / 10 points
Protein is 28.9% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
4.5 / 20 pointsEstimated carbohydrate: About 46.6% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
8.5 / 15 points- How the meat is listed8.5 / 12 points
The label lists the meat as fresh and unnamed meal, which earns 71% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
Points lost for ingredients: Hops (−5).
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Animonda GranCarno Original Senior (scores 69): carbs fall from 47% to 28% by dry weight, and protein is about 37%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 ingredient costs 5 points: hops. 1 more noted. 39 flagged nothing.
- 1 costs points
- 1 noted
- 39 nothing flagged
- HopsCosts 5 pointsFeed material (flavouring)
The label declares only a trace, so it costs 5 points rather than holding the score down.
Why it costs points and sources
Hops are listed as toxic to dogs: eaten in quantity (usually spent brewing hops) they can cause a dangerous, sometimes fatal fever. No safe amount is known, though no cases have been linked to the tiny amounts added to some dog foods.
- Animal fatsCounted in “How processed?”Feed material (fat source)
The label says “greaves meal hydrolysed”: a protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
39 ingredients with nothing flagged
Antioxidants, aronia berry, beet pulp, biotin (vitamin H/B7), calcium carbonate, chicken, chicory root extract, choline chloride, egg, folic acid (folate), l-carnitine, lignocellulose, linseed (flaxseed), maize (corn), marigold meal, niacin (vitamin B3), pantothenic acid (vitamin B5), potassium chloride, poultry fat, processed animal protein, rice, salmon oil, salt (sodium chloride), sunflower oil, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid), yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, aronia berry, biotin (vitamin H/B7), calcium carbonate, chicory root extract, choline chloride, folic acid (folate), l-carnitine, lignocellulose, marigold meal, niacin (vitamin B3), pantothenic acid (vitamin B5), potassium chloride, poultry fat, salt (sodium chloride), sunflower oil, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, aronia berry, beet pulp, calcium carbonate, chicken, chicory root extract, egg, lignocellulose, linseed (flaxseed), maize (corn), marigold meal, potassium chloride, poultry fat, rice, salmon oil, sunflower oil, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 1.5kg | £6.49 | £4.33/kg |
| 4 Oct 2026 | Zooplus UK | 3kg | £11.99 | £4.00/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 3kg | £22.99 | £3.83/kg |
| 27 Sep 2026 | Zooplus UK | 1.5kg | £6.49 | £4.33/kg |
| 27 Sep 2026 | Zooplus UK | 3kg | £11.99 | £4.00/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 3kg | £22.99 | £3.83/kg |
| 10 Aug 2026 | Zooplus UK | 1.5kg | £6.49 | £4.33/kg |
| 10 Aug 2026 | Zooplus UK | 3kg | £11.99 | £4.00/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 3kg | £22.99 | £3.83/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 16 to 35 points higher and cost up to 24% more.

- Meat
- 78% this food 33%
- Carbs
- about 8% this food about 47%
- To feed
- 24% more per 1,000 kcal
+35 pointsCompare

- Meat
- 55% this food 33%
- Carbs
- about 34% this food about 47%
- To feed
- 22% more per 1,000 kcal
+21 pointsCompare
- Meat
- 46.5% this food 33%
- Carbs
- about 37% this food about 47%
- To feed
- 12% more per 1,000 kcal
+17 pointsCompare

- Meat
- 46% this food 33%
- Carbs
- about 36% this food about 47%
- To feed
- 19% more per 1,000 kcal
+16 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
Report a mistake