2 prices from Zooplus UK
DryCompleteAdultContains grainFish oil
Good points
- No ingredient deductions
Worth knowing
- About 47% carbs (dry weight)
- Includes digest or flavouring
First ingredients: Dried chicken and turkey (28%, including 19% chicken, a natural source of glucosamine, chondroitin sulphate and taurine), maize… All ingredients
Ingredients match the maker’s own page- Meat
- 32%
- Protein, dry weight
- 29%
- Carbs, dry weight
- ~47%
- kcal/100 g
- 351
Ingredients
Listed first: Dried chicken and turkey. 32% of the recipe is declared meat.
- Meat 32%
- Plants 2.8%
- Other 0.9%
- No amount given 64.3%
Dried chicken and turkey (28%, including 19% chicken, a natural source of glucosamine, chondroitin sulphate and taurine), maize, wheat, barley, millet, pork fat, fresh chicken (4%), dried sugar beet pulp (2.8%), chicken gravy, minerals (including 0.38% sodium hexametaphosphate), fructo-oligosaccharides (0.53%, a natural prebiotic), dried whole egg, linseeds, salmon oil
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (15,000 IU), vitamin D3 (1500 IU), vitamin E (250mg), beta-carotene (5mg), L-carnitine (50mg), iron sulphate monohydrate (50mg), copper sulphate pentahydrate (8mg), zinc sulphate monohydrate (62.5mg), manganous sulphate monohydrate (10mg), calcium iodate anhydrous (1.5mg). Antioxidants: Tocopherol extracts from vegetable oil (17mg). Flavourings: Organic rosemary extract. Contents contained at the time of manufacture.
How we read this label
First ingredient: “Dried chicken and turkey”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Dried chicken and turkey (28%, including 19% chicken, a nat… | Named meat | 28% |
| maize | Grain | Not given |
| wheat | Grain | Not given |
| barley | Grain | Not given |
| millet | Grain | Not given |
| pork fat | Fat, stock, extract or other processed ingredient | Not given |
| fresh chicken (4%) | Named meat | 4% |
| dried sugar beet pulp (2.8%) | Vegetable, fruit or plant | 2.8% |
| chicken gravy | Fat, stock, extract or other processed ingredient | Not given |
| minerals (including 0.38% sodium hexametaphosphate) | Other | 0.4% |
| fructo-oligosaccharides (0.53%, a natural prebiotic) | Other | 0.5% |
| dried whole egg | Other | Not given |
| linseeds | Vegetable, fruit or plant | Not given |
| salmon oil. | Fat, stock, extract or other processed ingredient | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 29% and carbs about 47%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 26% | 29% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 13% | 14% |
| Carbohydrate | ~43% | ~47% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2.2% | 2.4% |
| Ash | 6.2% | 6.9% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy351 kcal/100 gCalculated from the analysis.
Why it scores 30
The kind of meat scored best (8.9 of 15). Starch scored lowest (4.2 of 20).
How much meat?
12.7 / 45 points- Meat on the label11.2 / 35 points
32% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.5 / 10 points
Protein is 28.9% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
4.2 / 20 pointsEstimated carbohydrate: About 47.3% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for digest or flavouring.
What kind of meat?
8.9 / 15 points- How the meat is listed8.9 / 12 points
The label lists the meat as dried and fresh, which earns 74% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 47% to 30% by dry weight, and protein is about 41%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 26 ingredients.
26 ingredients with nothing flagged
Animal fats, antioxidants, barley, beet pulp, beta-carotene (provitamin A), broth (meat stock), chicken, egg, flavourings (unspecified), fructo-oligosaccharides (FOS), l-carnitine, linseed (flaxseed), maize (corn), millet, minerals, poultry, salmon oil, tocopherols (vitamin E), wheat
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, antioxidants, barley, beet pulp, broth (meat stock), chicken, egg, fructo-oligosaccharides (FOS), linseed (flaxseed), maize (corn), millet, minerals, poultry, salmon oil, wheat
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, barley, beta-carotene (provitamin A), fructo-oligosaccharides (FOS), l-carnitine, millet, poultry, manganese, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EC) No 767/2009 Annex VII (legislation.gov.uk)Flavourings (unspecified)
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £38.99 | £3.25/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £76.39 | £3.18/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £38.99 | £3.25/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £76.99 | £3.21/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £38.99 | £3.25/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £76.39 | £3.18/kg |
Your dog
Cost per day and grams for your dog
Alternatives
2 dry foods score 19 to 27 points higher and cost up to 13% more.
- Meat
- 73% this food 32%
- Carbs
- about 24% this food about 47%
- To feed
- 13% more per 1,000 kcal
+27 pointsCompare
Yorkshire Raw Dog Food Super65 Adult Dog Beef - A blend of 5 superfoods - Dry Food or
59% meatDry · Adult
Fair£1.75/kg
- Meat
- 59% this food 32%
- Carbs
- about 33% this food about 47%
- To feed
- 52% less per 1,000 kcal
+19 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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