

1 price from Pets at Home
Good points
- No ingredient deductions
First ingredients: Freshly frozen venison (19%)… All ingredients
Label checked- Meat
- 38%
- Protein, dry weight
- 29%
- Carbs, dry weight
- ~43%
- kcal/100 g
- 347
Ingredients
Listed first: Freshly frozen venison. 38% of the recipe is declared meat.
- Meat 38%
- Plants 11.5%
- Other 0.6%
- No amount given 49.9%
Freshly frozen venison (19%), dried chicken and turkey (19% including chicken 11%, a natural source of glucosamine, chondroitin and taurine), potato, whole peas, poultry fat, sweet potato (8%), dried beet pulp (3.5%), chicken gravy, brewer's dried yeast, dried whole egg, sodium hexametaphosphate (0.33%), linseed, fructooligosaccharides (0.25%, a natural prebiotic)
Meat named animal protein
Additives
Nutritional Additives: Vitamins/KG: vitamin A: 38500IU, vitamin C: 48mg, vitamin D3: 1278IU, vitamin E: 214mg, beta-carotene: 4.2mg; Trace Elements: copper (copper (II) sulphate pentahydrate): 11mg, iodine (potassium iodide): 2.3mg, manganese (manganous sulphate monohydrate): 34mg, zinc (zinc oxide): 100mg, iron (iron (II) sulphate monohydrate): 60mg. Supplemented levels added at time of manufacture
How we read this label
First ingredient: “Freshly frozen venison”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Freshly frozen venison (19%) | Named meat | 19% |
| dried chicken and turkey (19% including chicken 11%, a natu… | Named meat | 19% |
| potato | Vegetable, fruit or plant | Not given |
| whole peas | Vegetable, fruit or plant | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| sweet potato (8%) | Vegetable, fruit or plant | 8% |
| dried beet pulp (3.5%) | Vegetable, fruit or plant | 3.5% |
| chicken gravy | Fat, stock, extract or other processed ingredient | Not given |
| brewer's dried yeast | Other | Not given |
| dried whole egg | Other | Not given |
| sodium hexametaphosphate (0.33%) | Other | 0.3% |
| linseed | Vegetable, fruit or plant | Not given |
| fructooligosaccharides (0.25%, a natural prebiotic) | Other | 0.3% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 29% and carbs about 43%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 26% | 29% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 14% | 16% |
| Carbohydrate | ~39% | ~43% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 3.2% | 3.6% |
| Ash | 7.8% | 8.7% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 36
The kind of meat scored best (10.2 of 15). Starch scored lowest (5.6 of 20).
How much meat?
14.8 / 45 points- Meat on the label13.3 / 35 points
38% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.5 / 10 points
Protein is 28.9% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
5.6 / 20 pointsEstimated carbohydrate: About 43.3% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
10.2 / 15 points- How the meat is listed10.2 / 12 points
The label lists the meat as fresh and dried, which earns 85% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 43% to 27% by dry weight, and protein is about 41%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 23 ingredients. 1 is not in our ingredient database yet.
23 ingredients with nothing flagged
Beet pulp, beta-carotene (provitamin A), broth (meat stock), egg, fructo-oligosaccharides (FOS), linseed (flaxseed), peas, potato, poultry, poultry fat, sweet potato, tocopherols (vitamin E), venison, vitamin C (ascorbic acid), vitamins, yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Beet pulp, broth (meat stock), egg, fructo-oligosaccharides (FOS), linseed (flaxseed), peas, potato, poultry, poultry fat, sweet potato, venison, yeast
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Beta-carotene (provitamin A), fructo-oligosaccharides (FOS), poultry, poultry fat, venison, vitamins, yeast, manganese, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
Sodium hexametaphosphate
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Pets at Home. Checked 4 Oct 2026. Up 11% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Pets at Home12kg · £43.99 up 11% since 10 Aug | 12kg | £43.99 | £3.67/kg | Visit |
Since 10 Aug (3 readings): Pets at Home up 11%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Pets at Home | 12kg | £43.99 | £3.67/kg |
| 27 Sep 2026 | Pets at Home | 12kg | £39.59 | £3.30/kg |
| 10 Aug 2026 | Pets at Home | 12kg | £39.59 | £3.30/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 13 to 24 points higher and cost up to 20% more.

- Meat
- 78% this food 38%
- Carbs
- about 8% this food about 43%
- To feed
- 17% more per 1,000 kcal
+24 pointsCompare

- Meat
- 74% this food 38%
- Carbs
- about 27% this food about 43%
- To feed
- 20% more per 1,000 kcal
+21 pointsCompare

- Meat
- 73% this food 38%
- Carbs
- about 24% this food about 43%
- To feed
- 3% less per 1,000 kcal
+21 pointsCompare

- Meat
- 59% this food 38%
- Carbs
- about 33% this food about 43%
- To feed
- 59% less per 1,000 kcal
+13 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Pets at Home.
Score method v6.1.0 · ingredient notes v2.4.0
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