
Good points
- No ingredient deductions
Worth knowing
- Includes digest or flavouring
First ingredients: Dried chicken and turkey (32%, including 22% chicken, a natural source of glucosamine, chondroitin sulphate and taurine), maize… All ingredients
Label checked- Meat
- 36%
- Protein, dry weight
- 31%
- Carbs, dry weight
- ~38%
- kcal/100 g
- 371
Ingredients
Listed first: Dried chicken and turkey. 36% of the recipe is declared meat.
- Meat 36%
- Plants 2.8%
- Other 0.8%
- No amount given 60.4%
Dried chicken and turkey (32%, including 22% chicken, a natural source of glucosamine, chondroitin sulphate and taurine), maize, wheat, pork fat, fresh chicken (4%), millet, rice, barley, dried sugar beet pulp (2.8%), chicken gravy, minerals (including 0.38% sodium hexametaphosphate), linseeds, salmon oil, dried whole egg, fructo-oligosaccharides (0.38%, a natural prebiotic)
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (15,000 IU), vitamin D3 (1500 IU), vitamin E (250mg), beta-carotene (5mg), L-carnitine (50mg), iron [iron(II) sulphate monohydrate] (50mg), copper [copper(II) sulphate pentahydrate] (8mg), zinc [zinc sulphate monohydrate] (62.5mg), manganese [manganous(II) sulphate monohydrate] (10mg), iodine [calcium iodate anhydrous] (1.5mg). Antioxidants: Tocopherol extracts from vegetable oil (34mg). Flavourings: Rosemary extract. Contents contained at the time of manufacture.
How we read this label
First ingredient: “Dried chicken and turkey”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Dried chicken and turkey (32%, including 22% chicken, a nat… | Named meat | 32% |
| maize | Grain | Not given |
| wheat | Grain | Not given |
| pork fat | Fat, stock, extract or other processed ingredient | Not given |
| fresh chicken (4%) | Named meat | 4% |
| millet | Grain | Not given |
| rice | Grain | Not given |
| barley | Grain | Not given |
| dried sugar beet pulp (2.8%) | Vegetable, fruit or plant | 2.8% |
| chicken gravy | Fat, stock, extract or other processed ingredient | Not given |
| minerals (including 0.38% sodium hexametaphosphate) | Other | 0.4% |
| linseeds | Vegetable, fruit or plant | Not given |
| salmon oil | Fat, stock, extract or other processed ingredient | Not given |
| dried whole egg | Other | Not given |
| fructo-oligosaccharides (0.38%, a natural prebiotic). | Other | 0.4% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 31% and carbs about 38%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 28% | 31% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 18% | 20% |
| Carbohydrate | ~34% | ~38% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 2.2% | 2.4% |
| Ash | 7.4% | 8.2% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 35
The kind of meat scored best (8.8 of 15). How it’s made scored lowest (5 of 20).
How much meat?
14.5 / 45 points- Meat on the label12.6 / 35 points
36% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.9 / 10 points
Protein is 31.1% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
7.3 / 20 pointsEstimated carbohydrate: About 38.2% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for digest or flavouring.
What kind of meat?
8.8 / 15 points- How the meat is listed8.8 / 12 points
The label lists the meat as dried and fresh, which earns 73% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 38% to 24% by dry weight, and protein is about 43%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 27 ingredients.
27 ingredients with nothing flagged
Animal fats, antioxidants, barley, beet pulp, beta-carotene (provitamin A), broth (meat stock), chicken, egg, flavourings (unspecified), fructo-oligosaccharides (FOS), l-carnitine, linseed (flaxseed), maize (corn), millet, minerals, poultry, rice, salmon oil, tocopherols (vitamin E), wheat
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, antioxidants, barley, beet pulp, broth (meat stock), chicken, egg, fructo-oligosaccharides (FOS), linseed (flaxseed), maize (corn), millet, minerals, poultry, rice, salmon oil, wheat
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, barley, beta-carotene (provitamin A), fructo-oligosaccharides (FOS), l-carnitine, millet, poultry, manganese, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EC) No 767/2009 Annex VII (legislation.gov.uk)Flavourings (unspecified)
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Your dog
Grams a day for your dog
Alternatives
4 dry foods score 24 to 43 points higher.

- Meat
- 100% this food 36%
+43 pointsCompare

- Meat
- 78.5% this food 36%
- Carbs
- about 22% this food about 38%
+28 pointsCompare

- Meat
- 78% this food 36%
- Carbs
- about 8% this food about 38%
+25 pointsCompare

- Meat
- 79.5% this food 36%
- Carbs
- about 33% this food about 38%
+24 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 27 Sep 2026.
Page we read, saved 27 Sep 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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