Ambassador Dog Food Hypoallergenic Grain Free Turkey With Salmon Dog Food
46.5% meatDry · All ages
Weak£3.87/kg
1 price from Pets at Home
DryCompleteSeniorContains grain
Good points
- No ingredient deductions
Worth knowing
- About 53% carbs (dry weight)
- Some meat not named by animal
- Includes digest or flavouring
First ingredients: fresh chicken (17%)… All ingredients
Label checked- Meat
- 34%
- Protein, dry weight
- 26%
- Carbs, dry weight
- ~53%
- kcal/100 g
- 338
Ingredients
Listed first: Fresh chicken. 34% of the recipe is declared meat.
- Meat 34%
- Plants 2.1%
- Other 0.6%
- No amount given 63.3%
fresh chicken (17%), dried chicken and turkey (17% including chicken 10%, a natural source of glucosamine, chondroitin sulphate and taurine), maize, wheat, maize grits, oats, barley, sorghum, poultry fat, dried beet pulp (2.1%), fish meal (a natural source of omega-3 fatty acids), chicken gravy, minerals (including sodium hexametaphosphate 0.34%), dried whole egg, fructooligosaccharides (0.25%, a natural prebiotic), brewer's dried yeast (a natural source of B-vitamins and selenium), glucosamine (from animal tissues) (0.04%), chondroitin sulphate (0.004%)
Meat named animal proteinGrain cereals
Additives
omega-6 fatty acids 2.4%, omega-3 fatty acids 0.32%, calcium 1.35%, phosphorus 1.08%. Trace Elements: copper (II) sulphate pentahydrate (copper) 8mg, potassium iodide (iodine) 1mg, manganous sulphate monohydrate (manganese) 3.6mg, zinc oxide (zinc) 90mg, sodium selenite (selenium) 0.06mg. Antioxidants: (natural) tocopherol extracts from vegetable oil 61mg. Flavouring compounds: organic rosemary extract 30mg, tea extract 15mg. Supplemented levels added at time of manufacture (/kg): Vitamins: vitamin A 47805IU, vitamin C 60mg, vitamin D3 1586IU, vitamin E 266mg, beta-carotene 5.2mg, L-carnitine 50mg
How we read this label
First ingredient: “fresh chicken”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| fresh chicken (17%) | Named meat | 17% |
| dried chicken and turkey (17% including chicken 10%, a natu… | Named meat | 17% |
| maize | Grain | Not given |
| wheat | Grain | Not given |
| maize grits | Grain | Not given |
| oats | Grain | Not given |
| barley | Grain | Not given |
| sorghum | Grain | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| dried beet pulp (2.1%) | Vegetable, fruit or plant | 2.1% |
| fish meal (a natural source of omega-3 fatty acids) | Meat, animal not named | Not given |
| chicken gravy | Fat, stock, extract or other processed ingredient | Not given |
| minerals (including sodium hexametaphosphate 0.34%) | Other | 0.3% |
| dried whole egg | Other | Not given |
| fructooligosaccharides (0.25%, a natural prebiotic) | Other | 0.3% |
| brewer's dried yeast (a natural source of B-vitamins and se… | Other | Not given |
| glucosamine (from animal tissues) (0.04%) | Other | 0.04% |
| chondroitin sulphate (0.004%) | Other | 0.004% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 26% and carbs about 53%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 23.5% | 26% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 10.5% | 12% |
| Carbohydrate | ~48% | ~53% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 1.9% | 2.1% |
| Ash | 6.5% | 7.2% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy338 kcal/100 gCalculated from the analysis.
Why it scores 30
The kind of meat scored best (10 of 15). Starch scored lowest (2.4 of 20).
How much meat?
12.9 / 45 points- Meat on the label11.9 / 35 points
34% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1 / 10 points
Protein is 26.1% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
2.4 / 20 pointsEstimated carbohydrate: About 52.9% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for digest or flavouring.
What kind of meat?
10 / 15 points- How the meat is listed10 / 12 points
The label lists the meat as fresh, dried and unnamed meal, which earns 83% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Animonda GranCarno Original Senior (scores 69): carbs fall from 53% to 33% by dry weight, and protein is about 35%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 29 ingredients. 1 is not in our ingredient database yet.
29 ingredients with nothing flagged
Antioxidants, barley, beet pulp, beta-carotene (provitamin A), broth (meat stock), chicken, chondroitin, egg, fish, flavourings (unspecified), fructo-oligosaccharides (FOS), glucosamine, l-carnitine, maize (corn), minerals, oats, poultry, poultry fat, sorghum, tocopherols (vitamin E), vitamin C (ascorbic acid), wheat, yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, manganese, selenium, vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, barley, beet pulp, broth (meat stock), chicken, egg, fish, fructo-oligosaccharides (FOS), maize (corn), minerals, oats, poultry, poultry fat, sorghum, wheat, yeast
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, barley, beta-carotene (provitamin A), chondroitin, fish, fructo-oligosaccharides (FOS), glucosamine, l-carnitine, poultry, poultry fat, sorghum, yeast, manganese, selenium, zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EC) No 767/2009 Annex VII (legislation.gov.uk)Flavourings (unspecified)
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
Tea extract
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Pets at Home. Checked 4 Oct 2026. Up 11% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Pets at Home12kg · £38.99 up 11% since 10 Aug | 12kg | £38.99 | £3.25/kg | Visit |
Since 10 Aug (3 readings): Pets at Home up 11%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Pets at Home | 12kg | £38.99 | £3.25/kg |
| 27 Sep 2026 | Pets at Home | 12kg | £35.09 | £2.92/kg |
| 10 Aug 2026 | Pets at Home | 12kg | £35.09 | £2.92/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 7 to 12 points higher and cost up to 21% more.
- Meat
- 46.5% this food 34%
- Carbs
- about 37% this food about 53%
- To feed
- 16% more per 1,000 kcal
+12 pointsCompare
Nourish Pet Food Grain Free Light/Senior Turkey with Sweet Potato & Cranberry Dry Dog Food
48% meatDry · Senior
Weak£4.00/kg
- Meat
- 48% this food 34%
- Carbs
- about 48% this food about 53%
- To feed
- 21% more per 1,000 kcal
+8 pointsCompare
- Meat
- 30% this food 34%
- To feed
- 12% more per 1,000 kcal
+8 pointsCompare
- Meat
- 41% this food 34%
- Carbs
- about 46% this food about 53%
- To feed
- 17% less per 1,000 kcal
+7 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Pets at Home.
Score method v6.1.0 · ingredient notes v2.4.0
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