

4 prices from Zooplus UK
Good points
- One animal protein: lamb
- No ingredient deductions
Worth knowing
- About 48% carbs (dry weight)
- Added plant protein, starch or fibre
- Includes digest or flavouring
First ingredients: Fresh frozen lamb (24%), lamb meal (19%), whole peas, pea starch, potatoes… All ingredients
Label checked- Meat
- 43%
- Protein, dry weight
- 26%
- Carbs, dry weight
- ~48%
- kcal/100 g
- 336
Ingredients
Listed first: Fresh frozen lamb. 43% of the recipe is declared meat.
- Meat 43%
- Plants 13%
- Other 2.4%
- No amount given 41.6%
Fresh frozen lamb (24%), lamb meal (19%), whole peas, pea starch, potatoes, sweet potatoes (10%), dried sugar beet pulp (3%), lamb gravy (2%), linseeds, minerals, fructo-oligosaccharides (0.26%, a natural prebiotic), mannan-oligosaccharides (0.15%, a natural prebiotic)
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A (15,000 IU), vitamin D3 (1500 IU), vitamin E (250mg), beta-carotene (5mg), L-carnitine (50mg), taurine (500mg), iron [ferrous(II)-amino acid chelate hydrate] (50mg), copper [cupric(II)-amino acid chelate hydrate] (5mg), zinc [amino acid zinc chelate hydrate] (62.5mg), manganese [amino acid manganous chelate hydrate] (10mg), iodine [calcium iodate anhydrous] (1.5mg). Technological additives: Antioxidants: tocopherol-rich extracts from vegetable oil (7mg). Sensory additives: Flavourings: rosemary extract.
How we read this label
First ingredient: “Fresh frozen lamb”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Fresh frozen lamb (24%) | Named meat | 24% |
| lamb meal (19%) | Named meat | 19% |
| whole peas | Vegetable, fruit or plant | Not given |
| pea starch | Vegetable, fruit or plant | Not given |
| potatoes | Vegetable, fruit or plant | Not given |
| sweet potatoes (10%) | Vegetable, fruit or plant | 10% |
| dried sugar beet pulp (3%) | Vegetable, fruit or plant | 3% |
| lamb gravy (2%) | Fat, stock, extract or other processed ingredient | 2% |
| linseeds | Vegetable, fruit or plant | Not given |
| minerals | Other | Not given |
| fructo-oligosaccharides (0.26%, a natural prebiotic) | Other | 0.3% |
| mannan-oligosaccharides (0.15%, a natural prebiotic). | Other | 0.1% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 26% and carbs about 48%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 23.5% | 26% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 12% | 13% |
| Carbohydrate | ~43% | ~48% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2.9% | 3.2% |
| Ash | 8.3% | 9.2% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 33
The kind of meat scored best (9.3 of 15). Starch scored lowest (4 of 20).
How much meat?
16.1 / 45 points- Meat on the label15.1 / 35 points
43% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1 / 10 points
Protein is 26.1% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
4 / 20 pointsEstimated carbohydrate: About 48.1% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and digest or flavouring.
What kind of meat?
9.3 / 15 points- How the meat is listed9.3 / 12 points
The label lists the meat as fresh and meal, which earns 78% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 48% to 31% by dry weight, and protein is about 39%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 25 ingredients.
25 ingredients with nothing flagged
Antioxidants, beet pulp, beta-carotene (provitamin A), broth (meat stock), flavourings (unspecified), fructo-oligosaccharides (FOS), l-carnitine, lamb, linseed (flaxseed), mannan-oligosaccharides (MOS), minerals, peas, potato, rosemary, starch, sweet potato, taurine, tocopherols (vitamin E)
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, beet pulp, broth (meat stock), fructo-oligosaccharides (FOS), lamb, linseed (flaxseed), mannan-oligosaccharides (MOS), minerals, peas, potato, rosemary, sweet potato
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, beta-carotene (provitamin A), fructo-oligosaccharides (FOS), l-carnitine, mannan-oligosaccharides (MOS), taurine, manganese, vitamin A (retinyl acetate), zinc
- ASPCA Animal Poison ControlRosemary
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- FSA register of feed additives (GB)Rosemary
- Reg (EC) No 767/2009 Annex VII (legislation.gov.uk)Flavourings (unspecified)
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Starch
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UKEconomy Pack: 2 x 12kg · £112.99 | Economy Pack: 2 x 12kg | £112.99 | £4.71/kgCheapest in stock | Visit |
| Zooplus UK12kg · £57.39 | 12kg | £57.39 | £4.78/kg | Visit |
| Zooplus UKEconomy Pack: 2 x 2.3kg · £23.19 up 16% since 10 Aug | Economy Pack: 2 x 2.3kg | £23.19 | £5.04/kg | Visit |
| Zooplus UK2.3kg · £12.29 up 15% since 10 Aug | 2.3kg | £12.29 | £5.34/kg | Visit |
Since 10 Aug (3 readings): Zooplus UK up 16%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £57.39 | £4.78/kg |
| 4 Oct 2026 | Zooplus UK | 2.3kg | £12.29 | £5.34/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £112.99 | £4.71/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 2.3kg | £23.19 | £5.04/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £57.39 | £4.78/kg |
| 27 Sep 2026 | Zooplus UK | 2.3kg | £12.29 | £5.34/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £112.99 | £4.71/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 2.3kg | £23.19 | £5.04/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £57.79 | £4.82/kg |
| 10 Aug 2026 | Zooplus UK | 2.3kg | £10.69 | £4.65/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £113.99 | £4.75/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 2.3kg | £19.99 | £4.35/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 24 to 27 points higher and cost up to 22% more.

- Meat
- 78% this food 43%
- Carbs
- about 8% this food about 48%
- To feed
- 12% less per 1,000 kcal
+27 pointsCompare

- Meat
- 76% this food 43%
- Carbs
- about 26% this food about 48%
- To feed
- 22% more per 1,000 kcal
+26 pointsCompare

- Meat
- 74% this food 43%
- Carbs
- about 27% this food about 48%
- To feed
- 9% less per 1,000 kcal
+24 pointsCompare

- Meat
- 73% this food 43%
- Carbs
- about 24% this food about 48%
- To feed
- 27% less per 1,000 kcal
+24 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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