2 prices from Zooplus UK
DryCompleteAdultContains grain
Good points
- No ingredient deductions
Worth knowing
- About 51% carbs (dry weight)
- Some meat not named by animal
- Includes digest or flavouring
First ingredients: Dried chicken and -turkey (23%, including 16% chicken, a natural source of glucosamine, chondroitin and taurine), rice (23%)… All ingredients
Label checked- Meat
- 27%
- Protein, dry weight
- 25%
- Carbs, dry weight
- ~51%
- kcal/100 g
- 347
Ingredients
Listed first: Dried chicken and -turkey. 27% of the recipe is declared meat.
- Meat 27%
- Grain 23%
- Plants 3.3%
- Other 1%
- No amount given 45.7%
Dried chicken and -turkey (23%, including 16% chicken, a natural source of glucosamine, chondroitin and taurine), rice (23%), maize, millet, pork fat, fresh chicken (4%), dried sugar beet pulp (3.3%), chicken sauce, fish meal, linseeds, minerals (including 0.38% sodium hexametaphosphate), dried whole egg, fructo-oligosaccharides (0.4%, a natural prebiotic), mannan-oligosaccharides (0.14%, a natural prebiotic), microencapsulated sodium butyrate (0.1%)
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (15,000 IU), vitamin D3 (1500 IU), vitamin E (250mg), beta-carotene (5mg), L-carnitine (50mg), iron [ferrous(II)-amino acids chelate hydrate] (50mg), copper [cupric(II)-amino acids chelate hydrate] (5mg), zinc [amino acids zinc chelate hydrate] (62.5mg), manganese [amino acids manganous chelate hydrate] (10mg), iodine [calcium iodate anhydrous] (1.5mg), selenium [sodium selenite] (0.1mg). Technological additives: Antioxidants: tocopherol-rich extracts from vegetable oil (22mg). Sensory additives: Flavourings: rosemary extract.
How we read this label
First ingredient: “Dried chicken and -turkey”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Dried chicken and -turkey (23%, including 16% chicken, a na… | Named meat | 23% |
| rice (23%) | Grain | 23% |
| maize | Grain | Not given |
| millet | Grain | Not given |
| pork fat | Fat, stock, extract or other processed ingredient | Not given |
| fresh chicken (4%) | Named meat | 4% |
| dried sugar beet pulp (3.3%) | Vegetable, fruit or plant | 3.3% |
| chicken sauce | Fat, stock, extract or other processed ingredient | Not given |
| fish meal | Meat, animal not named | Not given |
| linseeds | Vegetable, fruit or plant | Not given |
| minerals (including 0.38% sodium hexametaphosphate) | Other | 0.4% |
| dried whole egg | Other | Not given |
| fructo-oligosaccharides (0.4%, a natural prebiotic) | Other | 0.4% |
| mannan-oligosaccharides (0.14%, a natural prebiotic) | Other | 0.1% |
| microencapsulated sodium butyrate (0.1%). | Other | 0.1% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 25% and carbs about 51%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 22.5% | 25% |
| below the usual 26 to 32% for dry foods | ||
| Fat | 12.5% | 14% |
| Carbohydrate | ~46% | ~51% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 1.8% | 2% |
| Ash | 7% | 7.8% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy347 kcal/100 gCalculated from the analysis.
Why it scores 26
The kind of meat scored best (8.6 of 15). Starch scored lowest (2.9 of 20).
How much meat?
10.3 / 45 points- Meat on the label9.5 / 35 points
27% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.8 / 10 points
Protein is 25% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
2.9 / 20 pointsEstimated carbohydrate: About 51.3% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for digest or flavouring.
What kind of meat?
8.6 / 15 points- How the meat is listed8.6 / 12 points
The label lists the meat as dried, fresh and unnamed meal, which earns 72% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 51% to 32% by dry weight, and protein is about 38%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 26 ingredients. 2 are not in our ingredient database yet.
26 ingredients with nothing flagged
Animal fats, antioxidants, beet pulp, beta-carotene (provitamin A), chicken, egg, fish, flavourings (unspecified), fructo-oligosaccharides (FOS), l-carnitine, linseed (flaxseed), maize (corn), mannan-oligosaccharides (MOS), millet, minerals, rice, rosemary, tocopherols (vitamin E)
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, antioxidants, beet pulp, chicken, egg, fish, fructo-oligosaccharides (FOS), linseed (flaxseed), maize (corn), mannan-oligosaccharides (MOS), millet, minerals, rice, rosemary
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, beta-carotene (provitamin A), fish, fructo-oligosaccharides (FOS), l-carnitine, mannan-oligosaccharides (MOS), millet, manganese, selenium, vitamin A (retinyl acetate), zinc
- ASPCA Animal Poison ControlRosemary
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- FSA register of feed additives (GB)Rosemary
- Reg (EC) No 767/2009 Annex VII (legislation.gov.uk)Flavourings (unspecified)
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
2 not in our ingredient database yet
Chicken sauce, microencapsulated sodium butyrate
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price has moved by less than 1% since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £39.09 | £3.26/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £76.59 | £3.19/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £39.09 | £3.26/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £76.59 | £3.19/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £38.99 | £3.25/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £76.39 | £3.18/kg |
Your dog
Cost per day and grams for your dog
Alternatives
3 dry foods score 22 to 31 points higher and cost up to 24% more.
- Meat
- 73% this food 27%
- Carbs
- about 24% this food about 51%
- To feed
- 12% more per 1,000 kcal
+31 pointsCompare
Yorkshire Raw Dog Food Super65 Adult Dog Beef - A blend of 5 superfoods - Dry Food or
59% meatDry · Adult
Fair£1.75/kg
- Meat
- 59% this food 27%
- Carbs
- about 33% this food about 51%
- To feed
- 52% less per 1,000 kcal
+23 pointsCompare
- Meat
- 50% this food 27%
- Carbs
- about 36% this food about 51%
- To feed
- 24% more per 1,000 kcal
+22 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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