

4 prices from Zooplus UK
Good points
- No ingredient deductions
Worth knowing
- About 51% carbs (dry weight)
- Meat not named by animal
First ingredients: Maize, fish meal (24%), pork fat, dried sugar beet pulp (2.9%), fish sauce… All ingredients
Label checked- Meat
- 24%
- Protein, dry weight
- 24%
- Carbs, dry weight
- ~51%
- kcal/100 g
- 356
Ingredients
Listed first: Maize. 24% of the recipe is declared meat.
- Meat 24%
- Plants 2.9%
- Other 0.7%
- No amount given 72.4%
Maize, fish meal (24%), pork fat, dried sugar beet pulp (2.9%), fish sauce, minerals (including 0.38% sodium hexametaphosphate), dried brewer's yeast [a natural source of B-vitamins and selenium], fructo-oligosaccharides (0.28%, a natural prebiotic)
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (15,000 IU), vitamin D3 (1500 IU), vitamin E (250mg), beta-carotene (5mg), L-carnitine (50mg), iron [ferrous(II)-amino acids chelate hydrate] (50mg), copper [cupric(II)-amino acids chelate hydrate] (5mg), zinc [amino acids zinc chelate hydrate] (62.5mg), manganese [amino acids manganous chelate hydrate] (10mg), iodine [calcium iodate anhydrous] (1.5mg). Antioxidants: Tocopherol-rich extracts from vegetable oil (33mg). Sensory additives: Rosemary extract.
How we read this label
First ingredient: “Maize”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Maize | Grain | Not given |
| fish meal (24%) | Meat, animal not named | 24% |
| pork fat | Fat, stock, extract or other processed ingredient | Part of the item above |
| dried sugar beet pulp (2.9%) | Vegetable, fruit or plant | 2.9% |
| fish sauce | Fat, stock, extract or other processed ingredient | Not given |
| minerals (including 0.38% sodium hexametaphosphate) | Other | 0.4% |
| dried brewer's yeast [a natural source of B-vitamins and se… | Other | Not given |
| fructo-oligosaccharides (0.28%, a natural prebiotic). | Other | 0.3% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 24% and carbs about 51%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 22% | 24% |
| below the usual 26 to 32% for dry foods | ||
| Fat | 14% | 16% |
| Carbohydrate | ~46% | ~51% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 2% | 2.2% |
| Ash | 6.4% | 7.1% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 21
How it’s made scored best (6 of 20). Starch scored lowest (3.1 of 20).
How much meat?
9.1 / 45 points- Meat on the label8.4 / 35 points
24% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.7 / 10 points
Protein is 24.4% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
3.1 / 20 pointsEstimated carbohydrate: About 50.7% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
3 / 15 points- How the meat is listed3 / 12 points
The label lists the meat as unnamed meal, which earns 25% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 51% to 32% by dry weight, and protein is about 38%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 18 ingredients. 1 is not in our ingredient database yet.
18 ingredients with nothing flagged
Animal fats, antioxidants, beet pulp, beta-carotene (provitamin A), fish, fructo-oligosaccharides (FOS), l-carnitine, maize (corn), minerals, rosemary, tocopherols (vitamin E)
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, beta-carotene (provitamin A), fish, fructo-oligosaccharides (FOS), l-carnitine, manganese, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, antioxidants, beet pulp, fish, fructo-oligosaccharides (FOS), maize (corn), minerals, rosemary
- ASPCA Animal Poison ControlRosemary
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- FSA register of feed additives (GB)Rosemary
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
Fish sauce
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UKEconomy Pack: 2 x 12kg · £88.29 | Economy Pack: 2 x 12kg | £88.29 | £3.68/kgCheapest in stock | Visit |
| Zooplus UK12kg · £44.99 | 12kg | £44.99 | £3.75/kg | Visit |
| Zooplus UKEconomy Pack: 2 x 2.3kg · £23.59 up 6% since 10 Aug | Economy Pack: 2 x 2.3kg | £23.59 | £5.13/kg | Visit |
| Zooplus UK2.3kg · £12.49 up 6% since 10 Aug | 2.3kg | £12.49 | £5.43/kg | Visit |
Since 10 Aug (3 readings): Zooplus UK up 6%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £44.99 | £3.75/kg |
| 4 Oct 2026 | Zooplus UK | 2.3kg | £12.49 | £5.43/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £88.29 | £3.68/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 2.3kg | £23.59 | £5.13/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £44.99 | £3.75/kg |
| 27 Sep 2026 | Zooplus UK | 2.3kg | £12.49 | £5.43/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £88.29 | £3.68/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 2.3kg | £23.59 | £5.13/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £44.99 | £3.75/kg |
| 10 Aug 2026 | Zooplus UK | 2.3kg | £11.79 | £5.13/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £88.29 | £3.68/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 2.3kg | £22.19 | £4.82/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 28 to 39 points higher and cost up to 23% more.

- Meat
- 78% this food 24%
- Carbs
- about 8% this food about 51%
- To feed
- 20% more per 1,000 kcal
+39 pointsCompare

- Meat
- 74% this food 24%
- Carbs
- about 27% this food about 51%
- To feed
- 23% more per 1,000 kcal
+36 pointsCompare

- Meat
- 73% this food 24%
- Carbs
- about 24% this food about 51%
- To feed
- about the same per 1,000 kcal
+36 pointsCompare

- Meat
- 59% this food 24%
- Carbs
- about 33% this food about 51%
- To feed
- 58% less per 1,000 kcal
+28 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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