

2 prices from Zooplus UK
Good points
- One animal protein: fish
- No ingredient deductions
Worth knowing
- About 49% carbs (dry weight)
- Added plant protein, starch or fibre
- Includes digest or flavouring
First ingredients: Fresh frozen salmon (19%), salmon meal (19%), potatoes, whole peas, sweet potatoes (13%)… All ingredients
Label checked- Meat
- 38%
- Protein, dry weight
- 27%
- Carbs, dry weight
- ~49%
- kcal/100 g
- 342
Ingredients
Listed first: Fresh frozen salmon. 38% of the recipe is declared meat.
- Meat 38%
- Plants 16%
- Other 2.4%
- No amount given 43.6%
Fresh frozen salmon (19%), salmon meal (19%), potatoes, whole peas, sweet potatoes (13%), pea starch, sunflower oil, dried sugar beet pulp (3%), salmon sauce (2%), minerals, fructooligosaccharides (0.25%, a natural prebiotic), mannanoligosaccharides (0.15%, a natural prebiotic)
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A (15,000 IU), vitamin D3 (1500 IU), vitamin E (250mg), beta-carotene (5mg), L-carnitine (50mg), taurine (500mg), iron [as iron (II) amino acid chelate hydrate] (50mg), copper [as copper (II) amino acid chelate hydrate] (5mg), zinc [as amino acid zinc chelate, hydrate] (62.5mg), manganese [as amino acid manganese chelate, hydrate] (10mg), iodine [as calcium iodate anhydrous] (1.5mg). Technological additives: Antioxidants: Tocopherol-rich extracts from vegetable oil (7mg). Sensory additives: Flavouring agents: Rosemary extract.
How we read this label
First ingredient: “Fresh frozen salmon”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Fresh frozen salmon (19%) | Named meat | 19% |
| salmon meal (19%) | Named meat | 19% |
| potatoes | Vegetable, fruit or plant | Not given |
| whole peas | Vegetable, fruit or plant | Not given |
| sweet potatoes (13%) | Vegetable, fruit or plant | 13% |
| pea starch | Vegetable, fruit or plant | Not given |
| sunflower oil | Fat, stock, extract or other processed ingredient | Not given |
| dried sugar beet pulp (3%) | Vegetable, fruit or plant | 3% |
| salmon sauce (2%) | Fat, stock, extract or other processed ingredient | 2% |
| minerals | Other | Not given |
| fructooligosaccharides (0.25%, a natural prebiotic) | Other | 0.3% |
| mannanoligosaccharides (0.15%, a natural prebiotic). | Other | 0.1% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 27% and carbs about 49%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 24% | 27% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 12% | 13% |
| Carbohydrate | ~44% | ~49% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2.6% | 2.9% |
| Ash | 6.9% | 7.7% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 30
The kind of meat scored best (9 of 15). Starch scored lowest (3.5 of 20).
How much meat?
14.4 / 45 points- Meat on the label13.3 / 35 points
38% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.1 / 10 points
Protein is 26.7% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
3.5 / 20 pointsEstimated carbohydrate: About 49.4% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and digest or flavouring.
What kind of meat?
9 / 15 points- How the meat is listed9 / 12 points
The label lists the meat as fresh and meal, which earns 75% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 49% to 31% by dry weight, and protein is about 39%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 24 ingredients. 1 is not in our ingredient database yet.
24 ingredients with nothing flagged
Antioxidants, beet pulp, beta-carotene (provitamin A), flavourings (unspecified), fructo-oligosaccharides (FOS), l-carnitine, mannan-oligosaccharides (MOS), minerals, peas, potato, rosemary, salmon, starch, sunflower oil, sweet potato, taurine, tocopherols (vitamin E)
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, beet pulp, fructo-oligosaccharides (FOS), mannan-oligosaccharides (MOS), minerals, peas, potato, rosemary, salmon, sunflower oil, sweet potato
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, beta-carotene (provitamin A), fructo-oligosaccharides (FOS), l-carnitine, mannan-oligosaccharides (MOS), sunflower oil, taurine, manganese, vitamin A (retinyl acetate), zinc
- ASPCA Animal Poison ControlRosemary
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- FSA register of feed additives (GB)Rosemary
- Reg (EC) No 767/2009 Annex VII (legislation.gov.uk)Flavourings (unspecified)
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Starch
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
Salmon sauce
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026. Down 22% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Since 10 Aug (3 readings): Zooplus UK down 22%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £42.99 | £3.58/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £84.29 | £3.51/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £43.99 | £3.67/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £86.29 | £3.60/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £54.49 | £4.54/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £107.49 | £4.48/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 19 to 30 points higher and cost up to 24% more.

- Meat
- 78% this food 38%
- Carbs
- about 8% this food about 49%
- To feed
- 21% more per 1,000 kcal
+30 pointsCompare

- Meat
- 74% this food 38%
- Carbs
- about 27% this food about 49%
- To feed
- 24% more per 1,000 kcal
+27 pointsCompare

- Meat
- 73% this food 38%
- Carbs
- about 24% this food about 49%
- To feed
- about the same per 1,000 kcal
+27 pointsCompare

- Meat
- 59% this food 38%
- Carbs
- about 33% this food about 49%
- To feed
- 57% less per 1,000 kcal
+19 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
Report a mistake