

1 price from Zooplus UK
Good points
- No ingredient deductions
Worth knowing
- About 57% carbs (dry weight)
- Some meat not named by animal
- Includes digest or flavouring
First ingredients: Maize, dried chicken and -turkey (16%, including 11% chicken, a natural source of glucosamine, chondroitin and taurine)… All ingredients
Ingredients match the maker’s own page- Meat
- 26%
- Protein, dry weight
- 23%
- Carbs, dry weight
- ~57%
- kcal/100 g
- 330
Ingredients
Listed first: Maize. 26% of the recipe is declared meat.
- Meat 26%
- Plants 3.1%
- Other 0.7%
- No amount given 70.2%
Maize, dried chicken and -turkey (16%, including 11% chicken, a natural source of glucosamine, chondroitin and taurine), fresh chicken (10%), barley, millet, wheat, dried sugar beet pulp (3.1%), fish meal, chicken gravy, poultry fat, minerals (including 0.36% sodium hexametaphosphate), dried whole egg, linseed, dried brewer's yeast [a natural source of B-vitamins and selenium], fructo-oligosaccharides (0.26%, a natural prebiotic), glucosamine [from animal tissue] (0.04%)
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (15,000 IU), vitamin D3 (1500 IU), vitamin E (250mg), beta-carotene (5mg), L-carnitine (50mg), iron [ferrous(II)-amino acids chelate hydrate] (50mg), copper [cupric(II)-amino acids chelate hydrate] (5mg), zinc [amino acids zinc chelate hydrate] (62.5mg), manganese [amino acids manganous chelate hydrate] (10mg), iodine [calcium iodate anhydrous] (1.5mg), selenium [sodium selenite] (0.1mg). Technological additives: Antioxidants [tocopherol-rich extracts from vegetable oil] (26mg). Sensory additives: Flavourings: rosemary extract.
How we read this label
First ingredient: “Maize”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Maize | Grain | Not given |
| dried chicken and -turkey (16%, including 11% chicken, a na… | Named meat | 16% |
| fresh chicken (10%) | Named meat | 10% |
| barley | Grain | Not given |
| millet | Grain | Not given |
| wheat | Grain | Not given |
| dried sugar beet pulp (3.1%) | Vegetable, fruit or plant | 3.1% |
| fish meal | Meat, animal not named | Not given |
| chicken gravy | Fat, stock, extract or other processed ingredient | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| minerals (including 0.36% sodium hexametaphosphate) | Other | 0.4% |
| dried whole egg | Other | Not given |
| linseed | Vegetable, fruit or plant | Not given |
| dried brewer's yeast [a natural source of B-vitamins and se… | Other | Not given |
| fructo-oligosaccharides (0.26%, a natural prebiotic) | Other | 0.3% |
| glucosamine [from animal tissue] (0.04%). | Other | 0.04% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 23% and carbs about 57%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 21% | 23% |
| below the usual 26 to 32% for dry foods | ||
| Fat | 9% | 10% |
| Carbohydrate | ~51% | ~57% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 2.7% | 3% |
| Ash | 6% | 6.7% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 25
The kind of meat scored best (9.4 of 15). Starch scored lowest (1 of 20).
How much meat?
9.7 / 45 points- Meat on the label9.1 / 35 points
26% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.6 / 10 points
Protein is 23.3% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
1 / 20 pointsEstimated carbohydrate: About 57% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for digest or flavouring.
What kind of meat?
9.4 / 15 points- How the meat is listed9.4 / 12 points
The label lists the meat as dried, fresh and unnamed meal, which earns 78% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 57% to 36% by dry weight, and protein is about 37%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 28 ingredients.
28 ingredients with nothing flagged
Antioxidants, barley, beet pulp, beta-carotene (provitamin A), broth (meat stock), chicken, egg, fish, flavourings (unspecified), fructo-oligosaccharides (FOS), glucosamine, l-carnitine, linseed (flaxseed), maize (corn), millet, minerals, poultry fat, rosemary, tocopherols (vitamin E), wheat
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, barley, beet pulp, broth (meat stock), chicken, egg, fish, fructo-oligosaccharides (FOS), linseed (flaxseed), maize (corn), millet, minerals, poultry fat, rosemary, wheat
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, barley, beta-carotene (provitamin A), fish, fructo-oligosaccharides (FOS), glucosamine, l-carnitine, millet, poultry fat, manganese, selenium, vitamin A (retinyl acetate), zinc
- ASPCA Animal Poison ControlRosemary
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- FSA register of feed additives (GB)Rosemary
- Reg (EC) No 767/2009 Annex VII (legislation.gov.uk)Flavourings (unspecified)
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
Out of stock at every shop we track. Last price £3.90/kg at Zooplus UK, 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UK15kg · £58.49Out of stock | 15kg | £58.49 | £3.90/kg | Visit |
Price has moved by less than 1% since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 15kg | £58.49 (out of stock) | £3.90/kg |
| 27 Sep 2026 | Zooplus UK | 15kg | £58.49 | £3.90/kg |
| 10 Aug 2026 | Zooplus UK | 15kg | £58.39 | £3.89/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 24 to 35 points higher and cost up to 8% more.

- Meat
- 78% this food 26%
- Carbs
- about 8% this food about 57%
- To feed
- 5% more per 1,000 kcal
+35 pointsCompare

- Meat
- 73% this food 26%
- Carbs
- about 24% this food about 57%
- To feed
- 13% less per 1,000 kcal
+32 pointsCompare

- Meat
- 74% this food 26%
- Carbs
- about 27% this food about 57%
- To feed
- 8% more per 1,000 kcal
+32 pointsCompare

- Meat
- 59% this food 26%
- Carbs
- about 33% this food about 57%
- To feed
- 63% less per 1,000 kcal
+24 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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