

2 prices from Happy Dog UK
Good points
- No ingredient deductions
- Includes organ meat
Worth knowing
- About 53% carbs (dry weight)
- Some meat not named by animal
- Added plant protein, starch or fibre
First ingredients: Rice, protein from Ibérico pigs* (20%), rice protein*, poultry fat, beet pulp* (desugared)… All ingredients
Label taken from the maker’s website- Meat
- 20.1%
- Protein, dry weight
- 23%
- Carbs, dry weight
- ~53%
- kcal/100 g
- 327
Ingredients
Listed first: Rice. 20.1% of the recipe is declared meat.
Rice, protein from Ibérico pigs* (20%), rice protein*, poultry fat, beet pulp* (desugared), hydrolysed liver, apple pomace*, sunflower oil, potassium chloride, yeast*, sodium chloride, rapeseed oil, seaweed*, linseed, peppers* (red and green), rosemary, tomatoes*, olive leaves*, courgettes*, mussel meat* (0.05 %), yeast* (extract), milk thistle, artichoke, dandelion, ginger, birch leaves, stinging nettle, camomile, coriander, sage, liquorice root, thyme (total vegetables: 0.5 %, total dried herbs: 0.16 %); *) dried
Meat animal not namedGrain cereals
From the maker’s website, checked 28 Sep 2026.
How we read this label
First ingredient: “Rice”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Rice | Grain | Not given |
| protein from Ibérico pigs* (20%) | Named meat | 20% |
| rice protein* | Grain | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| beet pulp* (desugared) | Vegetable, fruit or plant | Not given |
| hydrolysed liver | Organ meat | Not given |
| apple pomace* | Vegetable, fruit or plant | Not given |
| sunflower oil | Fat, stock, extract or other processed ingredient | Not given |
| potassium chloride | Other | Not given |
| yeast* | Other | Not given |
| sodium chloride | Other | Not given |
| rapeseed oil | Fat, stock, extract or other processed ingredient | Not given |
| seaweed* | Vegetable, fruit or plant | Not given |
| linseed | Vegetable, fruit or plant | Not given |
| peppers* (red and green) | Other | Not given |
| rosemary | Vegetable, fruit or plant | Not given |
| tomatoes* | Vegetable, fruit or plant | Not given |
| olive leaves* | Other | Not given |
| courgettes* | Vegetable, fruit or plant | Not given |
| mussel meat* (0.05%) | Named meat | 0.05% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 23% and carbs about 53%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 21% | 23% |
| below the usual 26 to 32% for dry foods | ||
| Fat | 10% | 11% |
| Carbohydrate | ~48% | ~53% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 2.5% | 2.8% |
| Ash | 8.5% | 9.4% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 21
The kind of meat scored best (7.5 of 15). Starch scored lowest (2.2 of 20).
How much meat?
7.6 / 45 points- Meat on the label7 / 35 points
20.1% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.6 / 10 points
Protein is 23.3% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
2.2 / 20 pointsEstimated carbohydrate: About 53.3% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
7.5 / 15 points- How the meat is listed4.5 / 12 points
The label lists the meat as meal, unnamed hydrolysed and fresh, which earns 38% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 53% to 34% by dry weight, and protein is about 37%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
2 noted: liver and chamomile. 22 flagged nothing.
- 2 noted
- 22 nothing flagged
- 7 not in our ingredient database yet
- Liver (animal organ)Counted in “How processed?”Feed material (animal organ)
The label says “hydrolysed liver”: a protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
- ChamomileNoted, no points takenBotanical / flavouring
Plant extras like this are usually added in tiny amounts, so points are taken only when the label declares 1% or more.
Why it’s noted and sources
The ASPCA lists chamomile as toxic to dogs, with stomach upset and allergic reactions, and warns that long-term use can cause bleeding problems. The amounts in dog food are small; we flag it as a caution.
22 ingredients with nothing flagged
Apples, beet pulp, courgette, dandelion root, ginger, linseed (flaxseed), milk thistle, nettle, pepper (spice), potassium chloride, poultry fat, rapeseed oil, rice, rosemary, sage, salt (sodium chloride), seaweed, sunflower oil, thyme, tomato, vegetable protein extracts, yeast
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Apples, beet pulp, courgette, dandelion root, ginger, linseed (flaxseed), nettle, pepper (spice), potassium chloride, poultry fat, rapeseed oil, rice, rosemary, seaweed, sunflower oil, thyme, tomato, vegetable protein extracts, yeast
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Apples, courgette, dandelion root, ginger, nettle, pepper (spice), potassium chloride, poultry fat, rapeseed oil, salt (sodium chloride), seaweed, sunflower oil, thyme, tomato, vegetable protein extracts, yeast
- ASPCA Animal Poison ControlRosemary
- ASPCA Animal Poison ControlSage
- ASPCA Animal Poison ControlThyme
- EFSA FEEDAP (PMC7448036)Ginger
- FSA register of feed additives (GB)Milk thistle
- FSA register of feed additives (GB)Rosemary
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Use of Milk Thistle in Farm and Companion Animals (PMC11961297)Milk thistle
7 not in our ingredient database yet
Artichoke, birch leaves, coriander, liquorice root, mussel meat, olive leaves, protein from ibérico pigs
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Happy Dog UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Happy Dog UK | 11kg | £52.99 | £4.82/kg |
| 4 Oct 2026 | Happy Dog UK | 11kg x 2 | £100.39 | £4.56/kg |
| 28 Sep 2026 | Happy Dog UK | 11kg | £52.99 | £4.82/kg |
| 28 Sep 2026 | Happy Dog UK | 11kg x 2 | £100.39 | £4.56/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 36 to 39 points higher and cost up to 22% more.

- Meat
- 78% this food 20.1%
- Carbs
- about 8% this food about 53%
- To feed
- 11% less per 1,000 kcal
+39 pointsCompare

- Meat
- 76% this food 20.1%
- Carbs
- about 26% this food about 53%
- To feed
- 22% more per 1,000 kcal
+38 pointsCompare

- Meat
- 74% this food 20.1%
- Carbs
- about 27% this food about 53%
- To feed
- 9% less per 1,000 kcal
+36 pointsCompare

- Meat
- 73% this food 20.1%
- Carbs
- about 24% this food about 53%
- To feed
- 27% less per 1,000 kcal
+36 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Page we read, saved 4 Oct 2026: Happy Dog UK (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
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