3 prices from Happy Dog UK
DryCompleteAdultContains grain
Good points
- No ingredient deductions
Worth knowing
- 19% meat
- About 49% carbs (dry weight)
- Added plant protein, starch or fibre
First ingredients: Lamb protein* (19 %), rice, maize flour, maize, rice protein*… All ingredients
Label taken from the maker’s website- Meat
- 19%
- Protein, dry weight
- 27%
- Carbs, dry weight
- ~49%
- kcal/100 g
- 359
Ingredients
Listed first: Lamb protein. 19% of the recipe is declared meat.
Lamb protein* (19 %), rice, maize flour, maize, rice protein*, oils and fats, beet pulp* (desugared), hydrolysed protein, apple pomace*, potassium chloride, yeasts*, sodium chloride, seaweed*, linseed, mussel meat* (0.04 %), milk thistle, yeasts* (extract), artichoke, dandelion, ginger, birch, stinging nettle, camomile, coriander, rosemary, sage, liquorice root, thyme (total dried herbs 0.17 %) *dried
Meat named animal proteinGrain cereals
From the maker’s website, checked 28 Sep 2026.
Additives
Vitamins / kg: vitamin A (3a672a) 12000 IU, vitamin D3 (3a671) 1200 IU, vitamin E (all rac-alpha-tocopheryl acetate 3a700) 75 mg, vitamin B1 (thiamine mononitrate 3a821) 4 mg, vitamin B2 (riboflavin) 6 mg, Vitamin B6 (pyridoxine hydrochloride 3a831) 4 mg, biotin (D (+) - biotin 3a880) 575 mcg, pantothenic acid (calcium D-pantothenate 3a841) 10 mg, niacin (3a314) 40 mg, vitamin B12 70 mcg, choline chloride (3a890) 60 mg, taurine (3a370) 500 mg, antioxidants, tocopherol extracts from vegetable oils 1b306 (i). Trace elements / kg: iron (E1, iron (II) sulfate, monohydrate 3b103) 105 mg, copper (E4, copper (II) sulfate pentahydrate 3b405) 10 mg, zinc (zinc oxide 3b603, amino acid zinc chelate, hydrate 3b606) 125 mg, manganese (manganese (II) oxide, 3b502) 25 mg, iodine (calcium iodate, anhydrous 3b202) 2 mg, selenium (E8, sodium selenite) 0.15 mg
How we read this label
First ingredient: “Lamb protein*”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Lamb protein* (19%) | Named meat | 19% |
| rice | Grain | Not given |
| maize flour | Grain | Not given |
| maize | Grain | Not given |
| rice protein* | Grain | Not given |
| oils and fats | Fat, stock, extract or other processed ingredient | Not given |
| beet pulp* (desugared) | Vegetable, fruit or plant | Not given |
| hydrolysed protein | Other | Not given |
| apple pomace* | Vegetable, fruit or plant | Not given |
| potassium chloride | Other | Not given |
| yeasts* | Other | Not given |
| sodium chloride | Other | Not given |
| seaweed* | Vegetable, fruit or plant | Not given |
| linseed | Vegetable, fruit or plant | Not given |
| mussel meat* (0.04%) | Named meat | 0.04% |
| milk thistle | Other | Not given |
| yeasts* (extract) | Other | Not given |
| artichoke | Other | Not given |
| dandelion | Other | Not given |
| ginger | Vegetable, fruit or plant | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 27% and carbs about 49%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 24% | 27% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 12% | 13% |
| Carbohydrate | ~44% | ~49% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2% | 2.2% |
| Ash | 8% | 8.9% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy359 kcal/100 g
Why it scores 21
The kind of meat scored best (6 of 15). Meat scored lowest (7.8 of 45).
How much meat?
7.8 / 45 points- Meat on the label6.7 / 35 points
19% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.1 / 10 points
Protein is 26.7% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
3.7 / 20 pointsEstimated carbohydrate: About 48.9% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
6 / 15 points- How the meat is listed6 / 12 points
The label lists the meat as meal and fresh, which earns 50% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 49% to 30% by dry weight, and protein is about 40%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
2 noted: hydrolysed proteins and chamomile. 39 flagged nothing.
- 2 noted
- 39 nothing flagged
- 5 not in our ingredient database yet
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
- ChamomileNoted, no points takenBotanical / flavouring
Plant extras like this are usually added in tiny amounts, so points are taken only when the label declares 1% or more.
Why it’s noted and sources
The ASPCA lists chamomile as toxic to dogs, with stomach upset and allergic reactions, and warns that long-term use can cause bleeding problems. The amounts in dog food are small; we flag it as a caution.
39 ingredients with nothing flagged
Antioxidants, apples, beet pulp, biotin (vitamin H/B7), choline chloride, dandelion root, ginger, linseed (flaxseed), maize (corn), milk thistle, nettle, niacin (vitamin B3), oils and fats, pantothenic acid (vitamin B5), potassium chloride, processed animal protein, rice, rosemary, sage, salt (sodium chloride), seaweed, taurine, thyme, tocopherols (vitamin E), vegetable protein extracts, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamins, yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, apples, biotin (vitamin H/B7), choline chloride, dandelion root, ginger, nettle, niacin (vitamin B3), pantothenic acid (vitamin B5), potassium chloride, salt (sodium chloride), seaweed, taurine, thyme, vegetable protein extracts, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamins, yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, apples, beet pulp, dandelion root, ginger, linseed (flaxseed), maize (corn), nettle, oils and fats, potassium chloride, rice, rosemary, seaweed, thyme, vegetable protein extracts, yeast
- ASPCA Animal Poison ControlRosemary
- ASPCA Animal Poison ControlSage
- ASPCA Animal Poison ControlThyme
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA FEEDAP (PMC7448036)Ginger
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- FSA register of feed additives (GB)Milk thistle
- FSA register of feed additives (GB)Rosemary
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
- Use of Milk Thistle in Farm and Companion Animals (PMC11961297)Milk thistle
5 not in our ingredient database yet
Artichoke, birch, coriander, liquorice root, mussel meat
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Happy Dog UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Happy Dog UK | 10kg | £54.99 | £5.50/kg |
| 4 Oct 2026 | Happy Dog UK | 4kg | £26.99 | £6.75/kg |
| 4 Oct 2026 | Happy Dog UK | 800g | £8.99 | £11.24/kg |
| 28 Sep 2026 | Happy Dog UK | 10kg | £54.99 | £5.50/kg |
| 28 Sep 2026 | Happy Dog UK | 4kg | £26.99 | £6.75/kg |
| 28 Sep 2026 | Happy Dog UK | 800g | £8.99 | £11.24/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 37 to 41 points higher and cost up to 24% more.
- Meat
- 76% this food 19%
- Carbs
- about 21% this food about 49%
- To feed
- 24% more per 1,000 kcal
+41 pointsCompare
Nourish Pet Food 80/20 Grain Free Salmon with Herring, Haddock, Trout & Sweet Potato Dry Dog Food
78% meatDry · All ages
Good£5.03/kg
- Meat
- 78% this food 19%
- Carbs
- about 8% this food about 49%
- To feed
- 19% less per 1,000 kcal
+39 pointsCompare
- Meat
- 76% this food 19%
- Carbs
- about 26% this food about 49%
- To feed
- 11% more per 1,000 kcal
+38 pointsCompare
- Meat
- 80% this food 19%
- Carbs
- about 29% this food about 49%
- To feed
- 18% more per 1,000 kcal
+37 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Page we read, saved 4 Oct 2026: Happy Dog UK (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
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