Happy Dog NaturCroq Duck & Rice Dry Dog Food

2 prices from Happy Dog UK

Happy Dog NaturCroq Duck & Rice Dry Dog Food

DryCompleteAdultContains grain
14/ 100
WeakTied 1,100th of 1,171 dry foods

89% of dry foods score under 45.

Score v6.1.0 · label checked 28 Sep 2026

Good points

  • No ingredient deductions

Worth knowing

  • 8% meat
  • About 57% carbs (dry weight)
  • Some meat not named by animal

First ingredients: Poultry protein *, wholegrain wheat, wholegrain corn, wheat flour, cornmeal… All ingredients

Label taken from the maker’s website
Meat
8%
Protein, dry weight
24%
Carbs, dry weight
~57%
kcal/100 g
332

Ingredients

Listed first: Poultry protein. 8% of the recipe is declared meat.

  • Meat 8%
  • Grain 8%
  • Plants 6%
  • Other 1%
  • No amount given 77%

Poultry protein *, wholegrain wheat, wholegrain corn, wheat flour, cornmeal, duck protein * (8%), rice flour (8%), wholegrain barley, beet molasses schnitzel * (sugar-free), poultry fat, beef fat, liver hydrolysate, sunflower oil (0.8%), apple pomace * (0 , 6%), yeast *, potassium chloride, rapeseed oil (0.2%), sodium chloride, green oats *, sunflower *, cress *, parsley *, (total green herbs: 0.3%);*) dried

Meat named animal proteinGrain cereals

From the maker’s website, checked 28 Sep 2026.

Additives

Vitamins / kg: vitamin A (3a672a) 10250 IU, vitamin D3 (3a671) 1000 IU, vitamin E (all rac-alpha-tocopheryl acetate 3a700) 60 mg, vitamin B1 (thiamine mononitrate 3a821) 4 mg, vitamin B2 (riboflavin 3a825ii) 6 mg, vitamin B6 (pyridoxine hydrochloride 3a831) 3 mg, biotin (3a880) 350 mcg, calcium D-pantothenate (3a841) 10 mg, niacin (3a314) 45 mg, vitamin B12 60 mcg. Antioxidants, tocopherol extracts from vegetable oils 1b306 (i). Trace elements / kg: iron (iron (II) sulfate, monohydrate 3b103) 80 mg, copper (copper (II) sulfate pentahydrate 3b405) 8 mg, zinc (zinc oxide 3b603) 80 mg, manganese (manganese (II) oxide 3b502) 5 mg, iodine (calcium iodate, anhydrous 3b202) 2 mg, selenium (sodium selenite 3b801) 0.15 mg.

How we read this label

First ingredient: “Poultry protein *”. It isn’t a named meat or fish.

Each ingredient on the label, how we read it, and the share the label gives
On the labelWe read it asShare on the label
Poultry protein *Meat, animal not namedNot given
wholegrain wheatGrainNot given
wholegrain cornGrainNot given
wheat flourGrainNot given
cornmealGrainNot given
duck protein * (8%)Named meat8%
rice flour (8%)Grain8%
wholegrain barleyGrainNot given
beet molasses schnitzel * (sugar-free)Vegetable, fruit or plantNot given
poultry fatFat, stock, extract or other processed ingredientNot given
beef fatFat, stock, extract or other processed ingredientNot given
liver hydrolysateFat, stock, extract or other processed ingredientNot given
sunflower oil (0.8%)Fat, stock, extract or other processed ingredient0.8%
apple pomace * (0 , 6%)Vegetable, fruit or plant6%
yeast *OtherNot given
potassium chlorideOtherNot given
rapeseed oil (0.2%)Fat, stock, extract or other processed ingredient0.2%
sodium chlorideOtherNot given
green oats *GrainNot given
sunflower *OtherNot given

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 24% and carbs about 57%, with the water taken out.

Analysis as sold and with the water taken out
NutrientAs soldDry weight
Protein22%24%
below the usual 26 to 32% for dry foods
Fat9%10%
Carbohydrate~51%~57%
above the usual 39 to 50% for dry foods
Fibre2.5%2.8%
Ash5.5%6.1%
Moisturenot on label, 10% assumed10%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.

Energy332 kcal/100 gCalculated from the analysis.

Why it scores 14

The kind of meat scored best (4.5 of 15). Starch scored lowest (1.1 of 20).

  1. How much meat?

    3.5 / 45 points
    • Meat on the label2.8 / 35 points

      8% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level0.7 / 10 points

      Protein is 24.4% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    1.1 / 20 points

    Estimated carbohydrate: About 56.7% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    5 / 20 points

    How it’s made: Extruded kibble: 6 of 20. Minus 1 for hydrolysed protein.

  4. What kind of meat?

    4.5 / 15 points
    • How the meat is listed4.5 / 12 points

      The label lists the meat as unnamed meal and meal, which earns 38% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat0 / 3 points

      No organ meat named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other dry foods

Tied 1,100th of 1,171 dry foods. 15 foods share this score. Each bar counts the ranked dry foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Less starch in the bowl

Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 57% to 36% by dry weight, and protein is about 38%.

Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.

Best wet foods →

Ingredient notes

2 noted: liver and parsley. 33 flagged nothing.

  • 2 noted
  • 33 nothing flagged
  • 2 not in our ingredient database yet
33 ingredients with nothing flagged

Animal fats, antioxidants, apples, barley, beet pulp, biotin (vitamin H/B7), maize (corn), niacin (vitamin B3), oats, pantothenic acid (vitamin B5), potassium chloride, poultry fat, processed animal protein, rapeseed oil, rice, salt (sodium chloride), sunflower oil, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamins, wheat, yeast

Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients
2 not in our ingredient database yet

Cress, sunflower

Not in our ingredient database yet, so no judgement either way.

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Happy Dog UK. Checked 4 Oct 2026.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

Prices from each shop
ShopPackPricePer kgLink
Happy Dog UK11kg x 2 · £74.0811kg x 2£74.08£3.37/kgCheapest in stockVisit
Happy Dog UK11kg · £39.9911kg£39.99£3.64/kgVisit

Price unchanged since 28 Sep (2 readings, one a week).

Show the chart
View the readings as a table
Every reading we have, newest first
DayShopPackPricePer kg
4 Oct 2026Happy Dog UK11kg£39.99£3.64/kg
4 Oct 2026Happy Dog UK11kg x 2£74.08£3.37/kg
28 Sep 2026Happy Dog UK11kg£39.99£3.64/kg
28 Sep 2026Happy Dog UK11kg x 2£74.08£3.37/kg

Your dog

Cost per day and grams for your dog

Alternatives

4 dry foods score 35 to 46 points higher and cost up to 22% more.

Compare side by side →
Meat
78% this food 8%
Carbs
about 8% this food about 57%
To feed
22% more per 1,000 kcal

+46 pointsCompare

Meat
73% this food 8%
Carbs
about 24% this food about 57%
To feed
about the same per 1,000 kcal

+43 pointsCompare

Meat
59% this food 8%
Carbs
about 33% this food about 57%
To feed
57% less per 1,000 kcal

+35 pointsCompare

Meat
68% this food 8%
Carbs
about 43% this food about 57%
To feed
21% more per 1,000 kcal

+35 pointsCompare

Carbs are a share of the dry food, with the water taken out.

Sources

Taken from the maker’s page, checked 28 Sep 2026.

From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.

Page we read, saved 4 Oct 2026: Happy Dog UK (the maker).

Score method v6.1.0 · ingredient notes v2.4.0

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