4 prices from Happy Dog UK
DryCompleteAdultGrain-free
Good points
- One animal protein: ostrich
- No ingredient deductions
- Includes organ meat
Worth knowing
- 15% meat
- About 55% carbs (dry weight)
- Some meat not named by animal
First ingredients: Potato*, ostrich protein* (15 %), potato protein*, oils and fats, beet pulp* (desugared)… All ingredients
Label taken from the maker’s website- Meat
- 15%
- Protein, dry weight
- 22%
- Carbs, dry weight
- ~55%
- kcal/100 g
- 328
Ingredients
Listed first: Potato. 15% of the recipe is declared meat.
Potato*, ostrich protein* (15 %), potato protein*, oils and fats, beet pulp* (desugared), hydrolysed liver, apple pomace*, sodium chloride, yeasts* (extract). *dried
Meat animal not named
From the maker’s website, checked 28 Sep 2026.
Additives
vitamins/kg: vitamin A (E672), vitamin D3 (3a671), vitamin E (all-rac-alpha-tocopheryl acetate 3a700), vitamin B1 (thiamine mononitrate), vitamin B2 (riboflavin), vitamin B6 (pyridoxine hydrochloride), D (+) biotine, calcium-D-pantothenate, niacin, vitamin B12, choline chloride, Antioxidants; high tocopherol extracts of natural origin. Trace elements/kg: iron (E1; iron (II) sulphate monohydrate 3b103), copper (E4; copper (II) sulphate pentahydrate 3b405), zinc (E6; zinc oxide), manganese (manganese (II) oxide; 3b502), iodine (E2; calcium iodate; anhydrous 3b202), selenium (E8; sodium selenite), Amino acids/kg: DL methionine
How we read this label
First ingredient: “Potato*”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Potato* | Vegetable, fruit or plant | Not given |
| ostrich protein* (15%) | Named meat | 15% |
| potato protein* | Vegetable, fruit or plant | Not given |
| oils and fats | Fat, stock, extract or other processed ingredient | Not given |
| beet pulp* (desugared) | Vegetable, fruit or plant | Not given |
| hydrolysed liver | Organ meat | Not given |
| apple pomace* | Vegetable, fruit or plant | Not given |
| sodium chloride | Other | Not given |
| yeasts* (extract) | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 22% and carbs about 55%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 20% | 22% |
| below the usual 26 to 32% for dry foods | ||
| Fat | 10% | 11% |
| Carbohydrate | ~50% | ~55% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 3% | 3.3% |
| Ash | 7.5% | 8.3% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy328 kcal/100 gCalculated from the analysis.
Why it scores 18
The kind of meat scored best (7.5 of 15). Starch scored lowest (1.7 of 20).
How much meat?
5.7 / 45 points- Meat on the label5.3 / 35 points
15% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.4 / 10 points
Protein is 22.2% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
1.7 / 20 pointsEstimated carbohydrate: About 55% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
7.5 / 15 points- How the meat is listed4.5 / 12 points
The label lists the meat as meal and unnamed hydrolysed, which earns 38% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 55% to 35% by dry weight, and protein is about 36%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted: liver. 25 flagged nothing.
- 1 noted
- 25 nothing flagged
- 5 not in our ingredient database yet
- Liver (animal organ)Counted in “How processed?”Feed material (animal organ)
The label says “hydrolysed liver”: a protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
25 ingredients with nothing flagged
Antioxidants, apples, beet pulp, choline chloride, niacin (vitamin B3), oils and fats, pantothenic acid (vitamin B5), potato, salt (sodium chloride), tocopherols (vitamin E), vegetable protein extracts, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamins, yeast
We couldn’t read an amount we can check on the label, so no points were taken: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, apples, choline chloride, niacin (vitamin B3), pantothenic acid (vitamin B5), salt (sodium chloride), vegetable protein extracts, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamins, yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, apples, beet pulp, oils and fats, potato, vegetable protein extracts, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
5 not in our ingredient database yet
Amino acids, D (+) biotine, dl methionine, dried, ostrich protein
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Happy Dog UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Happy Dog UK | 12.5kg | £69.99 | £5.60/kg |
| 4 Oct 2026 | Happy Dog UK | 12.5kg x 2 | £132.61 | £5.30/kg |
| 4 Oct 2026 | Happy Dog UK | 1kg | £8.99 | £8.99/kg |
| 4 Oct 2026 | Happy Dog UK | 4kg | £34.99 | £8.75/kg |
| 28 Sep 2026 | Happy Dog UK | 12.5kg | £69.99 | £5.60/kg |
| 28 Sep 2026 | Happy Dog UK | 12.5kg x 2 | £132.61 | £5.30/kg |
| 28 Sep 2026 | Happy Dog UK | 1kg | £8.99 | £8.99/kg |
| 28 Sep 2026 | Happy Dog UK | 4kg | £34.99 | £8.75/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 40 to 44 points higher and cost up to 18% more.
- Meat
- 76% this food 15%
- Carbs
- about 21% this food about 55%
- To feed
- 18% more per 1,000 kcal
+44 pointsCompare
Nourish Pet Food 80/20 Grain Free Salmon with Herring, Haddock, Trout & Sweet Potato Dry Dog Food
78% meatDry · All ages
Good£5.03/kg
- Meat
- 78% this food 15%
- Carbs
- about 8% this food about 55%
- To feed
- 23% less per 1,000 kcal
+42 pointsCompare
- Meat
- 76% this food 15%
- Carbs
- about 26% this food about 55%
- To feed
- 6% more per 1,000 kcal
+41 pointsCompare
- Meat
- 80% this food 15%
- Carbs
- about 29% this food about 55%
- To feed
- 12% more per 1,000 kcal
+40 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Page we read, saved 4 Oct 2026: Happy Dog UK (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
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