

4 prices from Happy Dog UK
Good points
- No ingredient deductions
Worth knowing
- About 54% carbs (dry weight)
- Includes hydrolysed protein
First ingredients: Oat, salmon meal (13 %), barley, maize, rabbit protein* (8 %)… All ingredients
Label taken from the maker’s website- Meat
- 21.1%
- Protein, dry weight
- 23%
- Carbs, dry weight
- ~54%
- kcal/100 g
- 353
Ingredients
Listed first: Oat. 21.1% of the recipe is declared meat.
- Meat 21.1%
- Plants 1.1%
- Other 0.2%
- No amount given 77.7%
Oat, salmon meal (13 %), barley, maize, rabbit protein* (8 %), potato*, oils and fats, beet pulp* (desugared), hydrolysed protein, haemoglobin*, apple pomace* (1.1 %), dried whole egg, potassium chloride, yeasts*, sodium chloride, seaweed*, linseed (0.15 %), mussel meat* (0.05 %), milk thistle, yucca schidigera*, yeasts* (extract), artichoke, dandelion, ginger (0.014 %), birch leaves, stinging nettle, camomile, coriander, rosemary, sage, liquorice root, thyme, (total dried herbs: 0.17 %). *dried. |
Meat named animal proteinGrain cereals
From the maker’s website, checked 28 Sep 2026.
Additives
Vitamins/kg: vitamin A, vitamin D3, vitamin E, vitamin B1, vitamin B2, vitamin B6, biotine, calcium-D-pantothenate, niacin, vitamin B12, choline chloride, antioxidants: high tocopherol extracts of natural origin. Trace elements/kg: iron, copper, zinc, manganese, iodine, selenium
How we read this label
First ingredient: “Oat”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Oat | Grain | Not given |
| salmon meal (13%) | Named meat | 13% |
| barley | Grain | Not given |
| maize | Grain | Not given |
| rabbit protein* (8%) | Named meat | 8% |
| potato* | Vegetable, fruit or plant | Not given |
| oils and fats | Fat, stock, extract or other processed ingredient | Not given |
| beet pulp* (desugared) | Vegetable, fruit or plant | Not given |
| hydrolysed protein | Other | Not given |
| haemoglobin* | Other | Not given |
| apple pomace* (1.1%) | Vegetable, fruit or plant | 1.1% |
| dried whole egg | Other | Not given |
| potassium chloride | Other | Not given |
| yeasts* | Other | Not given |
| sodium chloride | Other | Not given |
| seaweed* | Vegetable, fruit or plant | Not given |
| linseed (0.15%) | Vegetable, fruit or plant | 0.1% |
| mussel meat* (0.05%) | Named meat | 0.05% |
| milk thistle | Other | Not given |
| yucca schidigera* | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 23% and carbs about 54%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 21% | 23% |
| below the usual 26 to 32% for dry foods | ||
| Fat | 10% | 11% |
| Carbohydrate | ~49% | ~54% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 3% | 3.3% |
| Ash | 7% | 7.8% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 20
The kind of meat scored best (6 of 15). Starch scored lowest (1.9 of 20).
How much meat?
8 / 45 points- Meat on the label7.4 / 35 points
21.1% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.6 / 10 points
Protein is 23.3% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
1.9 / 20 pointsEstimated carbohydrate: About 54.4% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for hydrolysed protein.
What kind of meat?
6 / 15 points- How the meat is listed6 / 12 points
The label lists the meat as meal and fresh, which earns 50% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 54% to 34% by dry weight, and protein is about 38%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
3 noted: hydrolysed proteins, chamomile and yucca extract. 40 flagged nothing.
- 3 noted
- 40 nothing flagged
- 7 not in our ingredient database yet
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
- ChamomileNoted, no points takenBotanical / flavouring
Plant extras like this are usually added in tiny amounts, so points are taken only when the label declares 1% or more.
Why it’s noted and sources
The ASPCA lists chamomile as toxic to dogs, with stomach upset and allergic reactions, and warns that long-term use can cause bleeding problems. The amounts in dog food are small; we flag it as a caution.
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
40 ingredients with nothing flagged
Antioxidants, apples, barley, beet pulp, biotin (vitamin H/B7), choline chloride, dandelion root, egg, ginger, linseed (flaxseed), maize (corn), milk thistle, nettle, niacin (vitamin B3), oats, oils and fats, pantothenic acid (vitamin B5), potassium chloride, potato, rosemary, sage, salmon, salt (sodium chloride), seaweed, thyme, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamins, yeast
We couldn’t read an amount we can check on the label, so no points were taken: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, apples, barley, biotin (vitamin H/B7), choline chloride, dandelion root, ginger, nettle, niacin (vitamin B3), pantothenic acid (vitamin B5), potassium chloride, salt (sodium chloride), seaweed, thyme, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamins, yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, apples, barley, beet pulp, dandelion root, egg, ginger, linseed (flaxseed), maize (corn), nettle, oats, oils and fats, potassium chloride, potato, rosemary, salmon, seaweed, thyme, yeast
- ASPCA Animal Poison ControlRosemary
- ASPCA Animal Poison ControlSage
- ASPCA Animal Poison ControlThyme
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA FEEDAP (PMC7448036)Ginger
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- FSA register of feed additives (GB)Milk thistle
- FSA register of feed additives (GB)Rosemary
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
- Use of Milk Thistle in Farm and Companion Animals (PMC11961297)Milk thistle
7 not in our ingredient database yet
Artichoke, birch leaves, coriander, haemoglobin, liquorice root, mussel meat, rabbit protein
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Happy Dog UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Happy Dog UK | 12.5kg | £45.99 | £3.68/kg |
| 4 Oct 2026 | Happy Dog UK | 12.5kg x 2 | £106.08 | £4.24/kg |
| 4 Oct 2026 | Happy Dog UK | 1kg | £8.99 | £8.99/kg |
| 28 Sep 2026 | Happy Dog UK | 12.5kg | £45.99 | £3.68/kg |
| 28 Sep 2026 | Happy Dog UK | 12.5kg x 2 | £106.08 | £4.24/kg |
| 28 Sep 2026 | Happy Dog UK | 1kg | £8.99 | £8.99/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 29 to 40 points higher and cost up to 22% more.

- Meat
- 78% this food 21.1%
- Carbs
- about 8% this food about 54%
- To feed
- 19% more per 1,000 kcal
+40 pointsCompare

- Meat
- 74% this food 21.1%
- Carbs
- about 27% this food about 54%
- To feed
- 22% more per 1,000 kcal
+37 pointsCompare

- Meat
- 73% this food 21.1%
- Carbs
- about 24% this food about 54%
- To feed
- about the same per 1,000 kcal
+37 pointsCompare

- Meat
- 59% this food 21.1%
- Carbs
- about 33% this food about 54%
- To feed
- 58% less per 1,000 kcal
+29 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Page we read, saved 4 Oct 2026: Happy Dog UK (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
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