4 prices from Happy Dog UK
DryCompleteAdultContains grain
Good points
- No ingredient deductions
Worth knowing
- About 46% carbs (dry weight)
- Some meat not named by animal
- Includes hydrolysed protein
First ingredients: Animal proteins* (poultry 16 %, lamb 4 %), maize flour, maize, oils and fats, barley… All ingredients
Label taken from the maker’s website- Meat
- 25%
- Protein, dry weight
- 29%
- Carbs, dry weight
- ~46%
- kcal/100 g
- 373
Ingredients
Listed first: Animal proteins. 25% of the recipe is declared meat.
- Meat 25%
- Other 0.3%
- No amount given 74.7%
Animal proteins* (poultry 16 %, lamb 4 %), maize flour, maize, oils and fats, barley, meat meal, fish meal (5 %, of which 50 % salmon meal), rice, hydrolysed protein, beet pulp* (desugared), apple pomace*, potassium chloride, yeasts*, sodium chloride, seaweed*, linseed (0.16 %), dried whole egg (0.1 %), milk thistle, yeasts* (extract), mussel meat* (0.02 %), yucca schidigera*, artichoke, dandelion, ginger (0.016 %), birch leaves, stinging nettle, camomile, coriander, rosemary, sage, liquorice root, thyme (total dried herbs: 0.15 %) *dried
Meat named animal proteinGrain cereals
From the maker’s website, checked 28 Sep 2026.
Additives
Vitamins / kg: vitamin A (3a672a) 12000 IU, vitamin D3 (3a671) 1200 IU, vitamin E (all rac-alpha-tocopheryl acetate 3a700) 75 mg, vitamin B1 (thiamine mononitrate 3a821) 4 mg, vitamin B2 (riboflavin) 6 mg, Vitamin B6 (pyridoxine hydrochloride 3a831) 4 mg, biotin (D (+) - biotin 3a880) 575 mcg, pantothenic acid (calcium D-pantothenate 3a841) 10 mg, niacin (3a314) 40 mg, vitamin B12 70 mcg, choline chloride (3a890) 60 mg, antioxidants, tocopherol extracts from vegetable oils 1b306 (i). Trace elements / kg: iron (E1, iron (II) sulfate, monohydrate 3b103) 105 mg, copper (E4, copper (II) sulfate pentahydrate 3b405) 10 mg, zinc (zinc oxide 3b603 100 mg, amino acid zinc chelate, hydrate 3b606 25 mg,) 125 mg, manganese (manganese (II) oxide, 3b502) 25 mg, iodine (calcium iodate, anhydrous 3b202) 2 mg, selenium (E8, sodium selenite) 0.15 mg
How we read this label
First ingredient: “Animal proteins*”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Animal proteins* (poultry 16%, lamb 4%) | Named meat | 20% |
| maize flour | Grain | Not given |
| maize | Grain | Not given |
| oils and fats | Fat, stock, extract or other processed ingredient | Not given |
| barley | Grain | Not given |
| meat meal | Meat, animal not named | Not given |
| fish meal (5%, of which 50% salmon meal) | Named meat | 5% |
| rice | Grain | Not given |
| hydrolysed protein | Other | Not given |
| beet pulp* (desugared) | Vegetable, fruit or plant | Not given |
| apple pomace* | Vegetable, fruit or plant | Not given |
| potassium chloride | Other | Not given |
| yeasts* | Other | Not given |
| sodium chloride | Other | Not given |
| seaweed* | Vegetable, fruit or plant | Not given |
| linseed (0.16%) | Vegetable, fruit or plant | 0.2% |
| dried whole egg (0.1%) | Other | 0.1% |
| milk thistle | Other | Not given |
| yeasts* (extract) | Other | Not given |
| mussel meat* (0.02%) | Named meat | 0.02% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 29% and carbs about 46%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 26% | 29% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 14% | 16% |
| Carbohydrate | ~41% | ~46% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2% | 2.2% |
| Ash | 7% | 7.8% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy373 kcal/100 g
Why it scores 25
The kind of meat scored best (5.7 of 15). Meat scored lowest (10.3 of 45).
How much meat?
10.3 / 45 points- Meat on the label8.8 / 35 points
25% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.5 / 10 points
Protein is 28.9% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
4.8 / 20 pointsEstimated carbohydrate: About 45.6% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for hydrolysed protein.
What kind of meat?
5.7 / 15 points- How the meat is listed5.7 / 12 points
The label lists the meat as fresh, unnamed meal and meal, which earns 47% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 46% to 28% by dry weight, and protein is about 41%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
3 noted: hydrolysed proteins, chamomile and yucca extract. 40 flagged nothing.
- 3 noted
- 40 nothing flagged
- 5 not in our ingredient database yet
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
- ChamomileNoted, no points takenBotanical / flavouring
Plant extras like this are usually added in tiny amounts, so points are taken only when the label declares 1% or more.
Why it’s noted and sources
The ASPCA lists chamomile as toxic to dogs, with stomach upset and allergic reactions, and warns that long-term use can cause bleeding problems. The amounts in dog food are small; we flag it as a caution.
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
40 ingredients with nothing flagged
Antioxidants, apples, barley, beet pulp, biotin (vitamin H/B7), choline chloride, dandelion root, egg, fish, ginger, linseed (flaxseed), maize (corn), milk thistle, nettle, niacin (vitamin B3), oils and fats, pantothenic acid (vitamin B5), potassium chloride, processed animal protein, rice, rosemary, sage, salt (sodium chloride), seaweed, thyme, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamins, yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, apples, barley, biotin (vitamin H/B7), choline chloride, dandelion root, fish, ginger, nettle, niacin (vitamin B3), pantothenic acid (vitamin B5), potassium chloride, salt (sodium chloride), seaweed, thyme, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamins, yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, apples, barley, beet pulp, dandelion root, egg, fish, ginger, linseed (flaxseed), maize (corn), nettle, oils and fats, potassium chloride, rice, rosemary, seaweed, thyme, yeast
- ASPCA Animal Poison ControlRosemary
- ASPCA Animal Poison ControlSage
- ASPCA Animal Poison ControlThyme
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA FEEDAP (PMC7448036)Ginger
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- FSA register of feed additives (GB)Milk thistle
- FSA register of feed additives (GB)Rosemary
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
- Use of Milk Thistle in Farm and Companion Animals (PMC11961297)Milk thistle
5 not in our ingredient database yet
Artichoke, birch leaves, coriander, liquorice root, mussel meat
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Happy Dog UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Happy Dog UK | 10kg | £48.99 | £4.90/kg |
| 4 Oct 2026 | Happy Dog UK | 18kg | £59.99 | £3.33/kg |
| 4 Oct 2026 | Happy Dog UK | 4kg | £25.99 | £6.50/kg |
| 4 Oct 2026 | Happy Dog UK | 800g | £8.99 | £11.24/kg |
| 28 Sep 2026 | Happy Dog UK | 10kg | £48.99 | £4.90/kg |
| 28 Sep 2026 | Happy Dog UK | 18kg | £59.99 | £3.33/kg |
| 28 Sep 2026 | Happy Dog UK | 4kg | £25.99 | £6.50/kg |
| 28 Sep 2026 | Happy Dog UK | 800g | £8.99 | £11.24/kg |
Your dog
Cost per day and grams for your dog
Alternatives
2 dry foods score 24 to 32 points higher and cost up to 15% more.
- Meat
- 73% this food 25%
- Carbs
- about 24% this food about 46%
- To feed
- 15% more per 1,000 kcal
+32 pointsCompare
Yorkshire Raw Dog Food Super65 Adult Dog Beef - A blend of 5 superfoods - Dry Food or
59% meatDry · Adult
Fair£1.75/kg
- Meat
- 59% this food 25%
- Carbs
- about 33% this food about 46%
- To feed
- 51% less per 1,000 kcal
+24 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Page we read, saved 4 Oct 2026: Happy Dog UK (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
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