2 prices from Happy Dog UK
DryCompleteAdultContains grain
Good points
- No ingredient deductions
Worth knowing
- Meat amount not declared
- About 50% carbs (dry weight)
- Added plant protein, starch or fibre
First ingredients: Rice (43 %), rice protein*, flaked peas (8 %), oils and fats, hydro- lised protein (from milk derivatives)… All ingredients
Label taken from the maker’s website- Meat
- Not on label
- Protein, dry weight
- 27%
- Carbs, dry weight
- ~50%
- kcal/100 g
- 327
Ingredients
Listed first: Rice. The label gives no meat figure.
Rice (43 %), rice protein*, flaked peas (8 %), oils and fats, hydro- lised protein (from milk derivatives), lignocellulose, beet pulp* (desugared), yeasts*, monocalcium phosphate, apple pomace*, calcium carbonate, sodium chloride, dried whole egg, chicory powder, cranberries* (0.1 %), coconut* (0.1 %), turmeric* (0.05 %). *dried
Grain cereals
From the maker’s website, checked 28 Sep 2026.
Additives
vitamins / kg: vitamin A (3a672a), vitamin D3 (3a671), taurine (3a370), Trace elements / kg: iron (iron (II) sulphate; monohydrate 3b103), copper (copper (II) sulphate; pentahydrate 3b405), zinc (zinc oxide 3b603), manganese (manganese (II) oxide 3b502), iodine (calcium iodate; anhydrous 3b202), selenium (sodium selenite 3b801), Amino acids / kg: DL-methionine (3c301), L-tryptophan (3c440), Antioxidant; tocopherol-rich extracts from plant oils 1b306(i)
How we read this label
First ingredient: “Rice”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Rice (43%) | Grain | 43% |
| rice protein* | Grain | Not given |
| flaked peas (8%) | Vegetable, fruit or plant | 8% |
| oils and fats | Fat, stock, extract or other processed ingredient | Not given |
| hydro- lised protein (from milk derivatives) | Other | Not given |
| lignocellulose | Other | Not given |
| beet pulp* (desugared) | Vegetable, fruit or plant | Not given |
| yeasts* | Other | Not given |
| monocalcium phosphate | Other | Not given |
| apple pomace* | Vegetable, fruit or plant | Not given |
| calcium carbonate | Other | Not given |
| sodium chloride | Other | Not given |
| dried whole egg | Other | Not given |
| chicory powder | Vegetable, fruit or plant | Not given |
| cranberries* (0.1%) | Vegetable, fruit or plant | 0.1% |
| coconut* (0.1%) | Other | 0.1% |
| turmeric* (0.05%) | Vegetable, fruit or plant | 0.05% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 27% and carbs about 50%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 24% | 27% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 10% | 11% |
| Carbohydrate | ~45% | ~50% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 5% | 5.6% |
| Ash | 6% | 6.7% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy327 kcal/100 gCalculated from the analysis.
Why it scores 9
How it’s made scored best (5 of 20). The kind of meat scored lowest (0 of 15).
How much meat?
1.1 / 45 points- Meat on the label0 / 35 points
No meat declared.
- Protein level1.1 / 10 points
Protein is 26.7% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
3.3 / 20 pointsEstimated carbohydrate: About 50% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for added plant protein, starch or fibre.
What kind of meat?
0 / 15 points- How the meat is listed0 / 12 points
No meat on the label.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 50% to 32% by dry weight, and protein is about 39%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 28 ingredients. 5 are not in our ingredient database yet.
28 ingredients with nothing flagged
Antioxidants, apples, beet pulp, calcium carbonate, chicory root extract, cranberries, DL-methionine, egg, lignocellulose, monocalcium phosphate, oils and fats, peas, rice, salt (sodium chloride), taurine, tocopherols (vitamin E), turmeric, vegetable protein extracts, vitamins, yeast
We couldn’t read an amount we can check on the label, so no points were taken: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, apples, calcium carbonate, chicory root extract, cranberries, DL-methionine, lignocellulose, monocalcium phosphate, salt (sodium chloride), taurine, turmeric, vegetable protein extracts, vitamins, yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, apples, beet pulp, calcium carbonate, chicory root extract, cranberries, egg, lignocellulose, monocalcium phosphate, oils and fats, peas, rice, turmeric, vegetable protein extracts, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA 2020 (PMC7448085)Turmeric
- EFSA FEEDAP (PMC13063795)Cranberries
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
5 not in our ingredient database yet
Amino acids, coconut, dried, hydro- lised protein, l-tryptophan (3c440)
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Happy Dog UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Happy Dog UK | 10kg | £50.99 | £5.10/kg |
| 4 Oct 2026 | Happy Dog UK | 2.8kg | £18.99 (out of stock) | £6.78/kg |
| 28 Sep 2026 | Happy Dog UK | 10kg | £50.99 | £5.10/kg |
| 28 Sep 2026 | Happy Dog UK | 2.8kg | £18.99 (out of stock) | £6.78/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 49 to 53 points higher and cost up to 22% more.
- Carbs
- about 21% this food about 50%
- To feed
- 22% more per 1,000 kcal
+53 pointsCompare
Nourish Pet Food 80/20 Grain Free Salmon with Herring, Haddock, Trout & Sweet Potato Dry Dog Food
78% meatDry · All ages
Good£5.03/kg
- Carbs
- about 8% this food about 50%
- To feed
- 21% less per 1,000 kcal
+51 pointsCompare
- Carbs
- about 26% this food about 50%
- To feed
- 9% more per 1,000 kcal
+50 pointsCompare
- Carbs
- about 29% this food about 50%
- To feed
- 16% more per 1,000 kcal
+49 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Page we read, saved 4 Oct 2026: Happy Dog UK (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
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