
2 prices from Zooplus UK
Worth knowing
- Sugar: −10 points
- About 51% carbs (dry weight)
First ingredients: Meat meals (24%, including 6% beef), wholegrain wheat, wheat bran, sugar, vegetable glycerine… All ingredients
Ingredients match the maker’s own page- Meat
- 24%
- Protein, dry weight
- 24%
- Carbs, dry weight
- ~51%
- kcal/100 g
- 281
Ingredients
Listed first: Meat meals. 24% of the recipe is declared meat.
- Meat 24%
- Plants 1.1%
- Other 0.2%
- No amount given 74.7%
Meat meals (24%, including 6% beef), wholegrain wheat, wheat bran, sugar, vegetable glycerine, poultry fat, meat stock, dried garden vegetables (1.1%), salt, minerals, cheese powder (0.1%), chicory extract (0.05%), yeast extract (0.05%)
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (19,000 IU), vitamin D3 (1800 IU), vitamin E (250mg), zinc (63mg), copper (5mg), iodine (1.5mg), selenium (0.15mg), manganese (20mg), antioxidants, preservatives.
How we read this label
First ingredient: “Meat meals”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Meat meals (24%, including 6% beef) | Named meat | 24% |
| wholegrain wheat | Grain | Not given |
| wheat bran | Grain | Not given |
| sugar | Other | Not given |
| vegetable glycerine | Vegetable, fruit or plant | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| meat stock | Fat, stock, extract or other processed ingredient | Not given |
| dried garden vegetables (1.1%) | Vegetable, fruit or plant | 1.1% |
| salt | Other | Not given |
| minerals | Other | Not given |
| cheese powder (0.1%) | Other | 0.1% |
| chicory extract (0.05%) | Fat, stock, extract or other processed ingredient | 0.05% |
| yeast extract (0.05%). | Fat, stock, extract or other processed ingredient | 0.05% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 24% and carbs about 51%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 20% | 24% |
| below the usual 26 to 32% for dry foods | ||
| Fat | 7.5% | 9.1% |
| Carbohydrate | ~42% | ~51% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 3% | 3.7% |
| Ash | 9.5% | 12% |
| Moisture | 18% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 14
The kind of meat scored best (6 of 15). Starch scored lowest (2.9 of 20).
How much meat?
9.1 / 45 points- Meat on the label8.4 / 35 points
24% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.7 / 10 points
Protein is 24.4% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
2.9 / 20 pointsEstimated carbohydrate: About 51.2% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
6 / 15 points- How the meat is listed6 / 12 points
The label lists the meat as meal, which earns 50% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
Points lost for ingredients: Sugar (−10).
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 51% to 33% by dry weight, and protein is about 37%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 ingredient costs 10 points: sugar. 20 flagged nothing.
- 1 costs points
- 20 nothing flagged
- 2 not in our ingredient database yet
- SugarCosts 10 points
Added sugar gives dogs calories with no nutritional benefit.
20 ingredients with nothing flagged
Antioxidants, broth (meat stock), chicory root extract, milk, minerals, poultry fat, preservatives, processed animal protein, salt (sodium chloride), tocopherols (vitamin E), vegetables, wheat, yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, chicory root extract, poultry fat, preservatives, salt (sodium chloride), vegetables, yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, broth (meat stock), chicory root extract, milk, minerals, poultry fat, preservatives, vegetables, wheat, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
2 not in our ingredient database yet
Vegetable glycerine, wheat bran
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Sold in multipacks. Prices are for the whole pack.
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 6kg (3 x 2kg) | £16.99 | £2.83/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 12kg (6 x 2kg) | £32.49 | £2.71/kg |
| 27 Sep 2026 | Zooplus UK | 6kg (3 x 2kg) | £16.99 | £2.83/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 12kg (6 x 2kg) | £32.49 | £2.71/kg |
| 10 Aug 2026 | Zooplus UK | 6kg (3 x 2kg) | £16.99 | £2.83/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 12kg (6 x 2kg) | £32.49 | £2.71/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 34 to 44 points higher and cost up to 25% more.

- Meat
- 80% this food 24%
- Carbs
- about 30% this food about 51%
- To feed
- 25% more per 1,000 kcal
+44 pointsCompare

- Meat
- 73% this food 24%
- Carbs
- about 24% this food about 51%
- To feed
- 7% more per 1,000 kcal
+43 pointsCompare

- Meat
- 59% this food 24%
- Carbs
- about 33% this food about 51%
- To feed
- 55% less per 1,000 kcal
+35 pointsCompare

- Meat
- 50% this food 24%
- Carbs
- about 36% this food about 51%
- To feed
- 18% more per 1,000 kcal
+34 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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