

2 prices from Zooplus UK
Hill's Science Plan Healthy Mobility Adult 1+ Medium with Chicken
Good points
- No ingredient deductions
Worth knowing
- 11% meat
- About 57% carbs (dry weight)
- Added plant protein, starch or fibre
First ingredients: Wheat, maize, chicken and turkey meal (chicken 7%; total poultry 11%), digest, animal fat… All ingredients
Ingredients match the maker’s own page- Meat
- 11%
- Protein, dry weight
- 21%
- Carbs, dry weight
- ~57%
- kcal/100 g
- 361
Ingredients
Listed first: Wheat. 11% of the recipe is declared meat.
Wheat, maize, chicken and turkey meal (chicken 7%; total poultry 11%), digest, animal fat, maize protein meal, flaxseed, fish oil (1.8%), vegetable oil, minerals, pea bran meal
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (9762 IU), vitamin D3 (754 IU), vitamin E (700mg), vitamin C (100mg), iron [E1] (75.9mg), iodine (1.2mg), copper (7.5mg), manganese (118mg), zinc (157mg), selenium (0.2mg). With natural preservatives and natural antioxidants.
How we read this label
First ingredient: “Wheat”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Wheat | Grain | Not given |
| maize | Grain | Not given |
| chicken and turkey meal (chicken 7%; total poultry 11%) | Named meat | 11% |
| digest | Fat, stock, extract or other processed ingredient | Part of the item above |
| animal fat | Fat, stock, extract or other processed ingredient | Part of the item above |
| maize protein meal | Grain | Not given |
| flaxseed | Vegetable, fruit or plant | Not given |
| fish oil (1.8%) | Fat, stock, extract or other processed ingredient | 1.8% |
| vegetable oil | Fat, stock, extract or other processed ingredient | Not given |
| minerals | Other | Not given |
| pea bran meal | Grain | Not given |
The label gives a total of 11% for its named meat.
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 21% and carbs about 57%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 18.6% | 21% |
| below the usual 26 to 32% for dry foods | ||
| Fat | 13.7% | 15% |
| Carbohydrate | ~51% | ~57% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 2.2% | 2.4% |
| Ash | 4.3% | 4.8% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 15
The kind of meat scored best (6 of 15). Starch scored lowest (1 of 20).
How much meat?
4 / 45 points- Meat on the label3.9 / 35 points
11% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.1 / 10 points
Protein is 20.7% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
1 / 20 pointsEstimated carbohydrate: About 56.9% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and digest or flavouring.
What kind of meat?
6 / 15 points- How the meat is listed6 / 12 points
The label lists the meat as meal, which earns 50% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 57% to 35% by dry weight, and protein is about 36%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 21 ingredients. 1 is not in our ingredient database yet.
21 ingredients with nothing flagged
Animal fats, chicken, digest (rendered meat digest), fish oil, linseed (flaxseed), maize (corn), maize (corn) gluten, minerals, oils and fats, pea fibre, tocopherols (vitamin E), vitamin C (ascorbic acid), wheat
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, chicken, digest (rendered meat digest), fish oil, linseed (flaxseed), maize (corn), minerals, oils and fats, wheat
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Digest (rendered meat digest), manganese, selenium, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Maize (corn) gluten
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Pea fibre
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
With natural preservatives and natural antioxidants.
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026. Down 10% since 27 Sep.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Since 10 Aug (3 readings): Zooplus UK down 10%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 14kg | £56.89 | £4.06/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 14kg | £111.99 | £4.00/kg |
| 27 Sep 2026 | Zooplus UK | 14kg | £63.19 | £4.51/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 14kg | £124.49 | £4.45/kg |
| 10 Aug 2026 | Zooplus UK | 14kg | £63.19 (out of stock) | £4.51/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 34 to 45 points higher and cost up to 15% more.

- Meat
- 78% this food 11%
- Carbs
- about 8% this food about 57%
- To feed
- 12% more per 1,000 kcal
+45 pointsCompare

- Meat
- 73% this food 11%
- Carbs
- about 24% this food about 57%
- To feed
- 7% less per 1,000 kcal
+42 pointsCompare

- Meat
- 74% this food 11%
- Carbs
- about 27% this food about 57%
- To feed
- 15% more per 1,000 kcal
+42 pointsCompare

- Meat
- 59% this food 11%
- Carbs
- about 33% this food about 57%
- To feed
- 61% less per 1,000 kcal
+34 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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