

4 prices from Zooplus UK
Good points
- No ingredient deductions
First ingredients: Dried chicken and turkey (27%, incl. 16% chicken), barley, maize, fresh chicken (10%), pork fat… All ingredients
Ingredients match the maker’s own page- Meat
- 37%
- Protein, dry weight
- 29%
- Carbs, dry weight
- ~44%
- kcal/100 g
- 358
Ingredients
Listed first: Dried chicken and turkey. 37% of the recipe is declared meat.
- Meat 37%
- Plants 2.5%
- Other 0.6%
- No amount given 60%
Dried chicken and turkey (27%, incl. 16% chicken), barley, maize, fresh chicken (10%), pork fat, dried sugar beet pulp (2.5%), chicken sauce, minerals (incl. 0.35% sodium hexametaphosphate), fish oil, linseeds, fructo-oligosaccharides (0.2%), dried brewer's yeast
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (23,000 IU), vitamin D3 (1100 IU), vitamin E (135mg), copper [as cupric-(II)-sulphate pentahydrate] (13mg), iodine [as potassium iodide] (2.6mg), iron [as ferrous-(II)-sulphate monohydrate] (69mg), manganese [as manganous sulphate monohydrate] (40mg), zinc [as zinc oxide] (115mg), selenium [as sodium selenite] (0.08mg).
How we read this label
First ingredient: “Dried chicken and turkey”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Dried chicken and turkey (27%, incl. 16% chicken) | Named meat | 27% |
| barley | Grain | Not given |
| maize | Grain | Not given |
| fresh chicken (10%) | Named meat | 10% |
| pork fat | Fat, stock, extract or other processed ingredient | Part of the item above |
| dried sugar beet pulp (2.5%) | Vegetable, fruit or plant | 2.5% |
| chicken sauce | Fat, stock, extract or other processed ingredient | Not given |
| minerals (incl. 0.35% sodium hexametaphosphate) | Other | 0.3% |
| fish oil | Fat, stock, extract or other processed ingredient | Not given |
| linseeds | Vegetable, fruit or plant | Not given |
| fructo-oligosaccharides (0.2%) | Other | 0.2% |
| dried brewer's yeast. | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 29% and carbs about 44%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 26% | 29% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 15% | 17% |
| Carbohydrate | ~40% | ~44% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2.6% | 2.9% |
| Ash | 6.5% | 7.2% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 35
The kind of meat scored best (9.4 of 15). Starch scored lowest (5.2 of 20).
How much meat?
14.5 / 45 points- Meat on the label13 / 35 points
37% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.5 / 10 points
Protein is 28.9% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
5.2 / 20 pointsEstimated carbohydrate: About 44.3% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
9.4 / 15 points- How the meat is listed9.4 / 12 points
The label lists the meat as dried and fresh, which earns 78% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 44% to 28% by dry weight, and protein is about 41%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 20 ingredients. 1 is not in our ingredient database yet.
20 ingredients with nothing flagged
Animal fats, barley, beet pulp, chicken, fish oil, fructo-oligosaccharides (FOS), linseed (flaxseed), maize (corn), minerals, poultry, tocopherols (vitamin E), yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, barley, beet pulp, chicken, fish oil, fructo-oligosaccharides (FOS), linseed (flaxseed), maize (corn), minerals, poultry, yeast
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Barley, fructo-oligosaccharides (FOS), poultry, yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
Chicken sauce
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026. Down 3% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UKEconomy Pack: 2 x 12kg · £60.39 down 3% since 10 Aug | Economy Pack: 2 x 12kg | £60.39 | £2.52/kgCheapest in stock | Visit |
| Zooplus UK12kg · £30.99 down 3% since 10 Aug | 12kg | £30.99 | £2.58/kg | Visit |
| Zooplus UKEconomy Pack: 2 x 3kg · £18.19 down 7% since 10 Aug | Economy Pack: 2 x 3kg | £18.19 | £3.03/kg | Visit |
| Zooplus UK3kg · £9.79 down 7% since 10 Aug | 3kg | £9.79 | £3.26/kg | Visit |
Since 10 Aug (3 readings): Zooplus UK down 7%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £30.99 | £2.58/kg |
| 4 Oct 2026 | Zooplus UK | 3kg | £9.79 | £3.26/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £60.39 | £2.52/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 3kg | £18.19 | £3.03/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £30.99 | £2.58/kg |
| 27 Sep 2026 | Zooplus UK | 3kg | £10.59 | £3.53/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £60.39 | £2.52/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 3kg | £19.79 | £3.30/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £31.99 | £2.67/kg |
| 10 Aug 2026 | Zooplus UK | 3kg | £10.49 | £3.50/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £62.39 | £2.60/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 3kg | £19.59 | £3.27/kg |
Your dog
Cost per day and grams for your dog
Alternatives
1 dry food scores 14 points higher at the same price or less.

- Meat
- 59% this food 37%
- Carbs
- about 33% this food about 44%
- To feed
- 38% less per 1,000 kcal
+14 points
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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