

5 prices from Zooplus UK and Pets at Home
James Wellbeloved Adult Hypoallergenic- Fish & Rice
Good points
- No ingredient deductions
Worth knowing
- About 51% carbs (dry weight)
- Meat not named by animal
First ingredients: Dried fish protein* (20%), barley*, naked oats*, brown rice* (13%), white rice* (13%)… All ingredients
Ingredients match the maker’s own page- Meat
- 20%
- Protein, dry weight
- 25%
- Carbs, dry weight
- ~51%
- kcal/100 g
- 360
Ingredients
Listed first: Dried fish protein. 20% of the recipe is declared meat.
- Meat 20%
- Grain 26%
- Plants 3.9%
- Other 0.6%
- No amount given 49.5%
Dried fish protein* (20%), barley*, naked oats*, brown rice* (13%), white rice* (13%), whole linseed* (3.9%), fish stock, poultry fat*, dried peas*, fish oil, alfalfa meal*, minerals, chicory pulp*, seaweed* (0.5%), chicory extract* (0.1%), yucca extract* (0.02%). *Natural ingredient
Meat animal not namedGrain cereals
Additives
per kg: Nutritional additives: Vitamin D3 (1400 IU), copper [as copper (II) sulphate pentahydrate] (6mg), iron [as iron (II) sulphate monohydrate] (40mg), vitamin A (15,000 IU), vitamin E (165mg). Technological additives: Antioxidants - tocopherol extracts from vegetable oils.
How we read this label
First ingredient: “Dried fish protein*”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Dried fish protein* (20%) | Meat, animal not named | 20% |
| barley* | Grain | Not given |
| naked oats* | Grain | Not given |
| brown rice* (13%) | Grain | 13% |
| white rice* (13%) | Grain | 13% |
| whole linseed* (3.9%) | Vegetable, fruit or plant | 3.9% |
| fish stock | Fat, stock, extract or other processed ingredient | Not given |
| poultry fat* | Fat, stock, extract or other processed ingredient | Not given |
| dried peas* | Vegetable, fruit or plant | Not given |
| fish oil | Fat, stock, extract or other processed ingredient | Not given |
| alfalfa meal* | Vegetable, fruit or plant | Not given |
| minerals | Other | Not given |
| chicory pulp* | Vegetable, fruit or plant | Not given |
| seaweed* (0.5%) | Vegetable, fruit or plant | 0.5% |
| chicory extract* (0.1%) | Fat, stock, extract or other processed ingredient | 0.1% |
| yucca extract* (0.02%) | Fat, stock, extract or other processed ingredient | 0.02% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 25% and carbs about 51%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 22.4% | 25% |
| below the usual 26 to 32% for dry foods | ||
| Fat | 11.5% | 13% |
| Carbohydrate | ~46% | ~51% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 2.7% | 3% |
| Ash | 7.6% | 8.4% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 19
How it’s made scored best (6 of 20). Starch scored lowest (3 of 20).
How much meat?
7.8 / 45 points- Meat on the label7 / 35 points
20% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.8 / 10 points
Protein is 24.9% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
3 / 20 pointsEstimated carbohydrate: About 50.9% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
3 / 15 points- How the meat is listed3 / 12 points
The label lists the meat as unnamed meal, which earns 25% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 51% to 32% by dry weight, and protein is about 39%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted, no points taken: yucca extract. 19 flagged nothing.
- 1 noted
- 19 nothing flagged
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
19 ingredients with nothing flagged
Alfalfa, antioxidants, barley, broth (meat stock), chicory root extract, fish oil, linseed (flaxseed), minerals, oats, peas, poultry fat, processed animal protein, rice, seaweed, tocopherols (vitamin E)
Allowed up to a legal maximum, none declared above it: copper, iron, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol)
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Alfalfa, antioxidants, barley, broth (meat stock), chicory root extract, fish oil, linseed (flaxseed), minerals, oats, peas, poultry fat, rice, seaweed
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Alfalfa, antioxidants, barley, chicory root extract, poultry fat, seaweed, vitamin A (retinyl acetate)
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
Lowest £3.68/kg at Zooplus UK, 31% below the dearest. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UKEconomy Pack: 2 x 15kg · £110.49 | Economy Pack: 2 x 15kg | £110.49 | £3.68/kgCheapest in stock | Visit |
| Pets at Home15kg · £55.99 up 11% since 10 Aug | 15kg | £55.99 | £3.73/kg | Visit |
| Zooplus UK15kg · £55.99 | 15kg | £55.99 | £3.73/kg | Visit |
| Zooplus UK12kg · £59.19 up 5% since 10 Aug | 12kg | £59.19 | £4.93/kg | Visit |
| Pets at Home2kg · £10.69 up 11% since 10 Aug | 2kg | £10.69 | £5.34/kg | Visit |
Since 10 Aug (3 readings): Pets at Home up 11%, Zooplus UK up 5%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Pets at Home | 15kg | £55.99 | £3.73/kg |
| 4 Oct 2026 | Pets at Home | 2kg | £10.69 | £5.34/kg |
| 4 Oct 2026 | Zooplus UK | 12kg | £59.19 | £4.93/kg |
| 4 Oct 2026 | Zooplus UK | 15kg | £55.99 | £3.73/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 15kg | £110.49 | £3.68/kg |
| 27 Sep 2026 | Pets at Home | 15kg | £50.39 | £3.36/kg |
| 27 Sep 2026 | Pets at Home | 2kg | £9.62 | £4.81/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £59.19 | £4.93/kg |
| 27 Sep 2026 | Zooplus UK | 15kg | £55.99 | £3.73/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 15kg | £110.49 | £3.68/kg |
| 10 Aug 2026 | Pets at Home | 15kg | £50.39 | £3.36/kg |
| 10 Aug 2026 | Pets at Home | 2kg | £9.62 | £4.81/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £56.29 | £4.69/kg |
| 10 Aug 2026 | Zooplus UK | 15kg | £55.99 | £3.73/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 15kg | £110.49 | £3.68/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 30 to 41 points higher and cost up to 25% more.

- Meat
- 78% this food 20%
- Carbs
- about 8% this food about 51%
- To feed
- 21% more per 1,000 kcal
+41 pointsCompare

- Meat
- 74% this food 20%
- Carbs
- about 27% this food about 51%
- To feed
- 25% more per 1,000 kcal
+38 pointsCompare

- Meat
- 73% this food 20%
- Carbs
- about 24% this food about 51%
- To feed
- about the same per 1,000 kcal
+38 pointsCompare

- Meat
- 59% this food 20%
- Carbs
- about 33% this food about 51%
- To feed
- 57% less per 1,000 kcal
+30 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Pages we read, saved 4 Oct 2026: Zooplus UK, Pets at Home.
Score method v6.1.0 · ingredient notes v2.4.0
Report a mistake