

5 prices from Zooplus UK and Pets at Home
James Wellbeloved Grain Free Adult Dog Hypoallergenic Turkey & Vegetables
Good points
- No ingredient deductions
Worth knowing
- About 52% carbs (dry weight)
- Added plant protein, starch or fibre
First ingredients: Dried turkey protein* (24.5%), pea starch, dried potatoes* (24.4%), poultry fat*, tomato pomace* (5.1%)… All ingredients
Ingredients match the maker’s own page- Meat
- 24.5%
- Protein, dry weight
- 24%
- Carbs, dry weight
- ~52%
- kcal/100 g
- 351
Ingredients
Listed first: Dried turkey protein. 24.5% of the recipe is declared meat.
- Meat 24.5%
- Plants 36.2%
- Other 1.1%
- No amount given 38.2%
Dried turkey protein* (24.5%), pea starch, dried potatoes* (24.4%), poultry fat*, tomato pomace* (5.1%), dried peas* (3.6%), whole linseed* (3.1%), turkey gravy, alfalfa meal*, pea protein, seaweed* (0.5%), chicory pulp*, dried carrots* (0.5%), pea fibre*, minerals, fish oil, nettles*, parsley*, chicory extract* (0.1%), glucosamine (0.045%), yucca extract* (0.02%), chondroitin (0.005%). *Natural ingredient. Produced in a factory that handles grains and other protein sources
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A (15,000 IU), vitamin D3 (1400 IU), vitamin E (165mg), copper [as copper (II) sulphate pentahydrate] (6mg), iodine [as calcium iodate, anhydrous] (1.6mg, iron [as iron (II) sulphate monohydrate] (40mg), selenium [as sodium selenite] (0.19mg), zinc [as zinc chelate of glycine, hydrate] (100mg), manganese [as manganese (II) oxide] (25mg). Technological additives: Antioxidants - tocopherol extracts from vegetable oils, citric acid (280mg).
How we read this label
First ingredient: “Dried turkey protein*”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Dried turkey protein* (24.5%) | Named meat | 24.5% |
| pea starch | Vegetable, fruit or plant | Not given |
| dried potatoes* (24.4%) | Vegetable, fruit or plant | 24.4% |
| poultry fat* | Fat, stock, extract or other processed ingredient | Not given |
| tomato pomace* (5.1%) | Vegetable, fruit or plant | 5.1% |
| dried peas* (3.6%) | Vegetable, fruit or plant | 3.6% |
| whole linseed* (3.1%) | Vegetable, fruit or plant | 3.1% |
| turkey gravy | Fat, stock, extract or other processed ingredient | Not given |
| alfalfa meal* | Vegetable, fruit or plant | Not given |
| pea protein | Vegetable, fruit or plant | Not given |
| seaweed* (0.5%) | Vegetable, fruit or plant | 0.5% |
| chicory pulp* | Vegetable, fruit or plant | Not given |
| dried carrots* (0.5%) | Vegetable, fruit or plant | 0.5% |
| pea fibre* | Vegetable, fruit or plant | Not given |
| minerals | Other | Not given |
| fish oil | Fat, stock, extract or other processed ingredient | Not given |
| nettles* | Vegetable, fruit or plant | Not given |
| parsley* | Vegetable, fruit or plant | Not given |
| chicory extract* (0.1%) | Fat, stock, extract or other processed ingredient | 0.1% |
| glucosamine (0.045%) | Other | 0.045% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 24% and carbs about 52%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 21.4% | 24% |
| below the usual 26 to 32% for dry foods | ||
| Fat | 10.8% | 12% |
| Carbohydrate | ~47% | ~52% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 3.7% | 4.1% |
| Ash | 7.3% | 8.1% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 22
The kind of meat scored best (6 of 15). Starch scored lowest (2.7 of 20).
How much meat?
9.2 / 45 points- Meat on the label8.6 / 35 points
24.5% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.6 / 10 points
Protein is 23.8% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
2.7 / 20 pointsEstimated carbohydrate: About 52% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for added plant protein, starch or fibre.
What kind of meat?
6 / 15 points- How the meat is listed6 / 12 points
The label lists the meat as meal, which earns 50% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 52% to 32% by dry weight, and protein is about 38%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
2 noted, none cost points: parsley and yucca extract. 28 flagged nothing.
- 2 noted
- 28 nothing flagged
- ParsleyNoted, no points takenFeed material (vegetable)
Why it’s noted and sources
Only large amounts cause problems (sun sensitivity); the small amounts used in food aren't a concern.
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
28 ingredients with nothing flagged
Alfalfa, broth (meat stock), carrot, chicory root extract, chondroitin, citric acid (E330), fish oil, glucosamine, linseed (flaxseed), minerals, nettle, pea fibre, peas, potato, poultry fat, seaweed, starch, tocopherols (vitamin E), tomato, turkey, vegetable protein extracts
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Alfalfa, broth (meat stock), carrot, chicory root extract, citric acid (E330), fish oil, linseed (flaxseed), minerals, nettle, peas, potato, poultry fat, seaweed, tomato, turkey, vegetable protein extracts
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Alfalfa, chicory root extract, chondroitin, citric acid (E330), glucosamine, nettle, poultry fat, seaweed, tomato, vegetable protein extracts, selenium, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Pea fibre
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Starch
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
Lowest £5.52/kg at Zooplus UK, 36% below the dearest. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UKEconomy Pack: 2 x 10kg · £110.49 | Economy Pack: 2 x 10kg | £110.49 | £5.52/kgCheapest in stock | Visit |
| Pets at Home10kg · £55.99 up 11% since 10 Aug | 10kg | £55.99 | £5.60/kg | Visit |
| Zooplus UK10kg · £55.99 | 10kg | £55.99 | £5.60/kg | Visit |
| Zooplus UK1.5kg · £12.09 up 2% since 10 Aug | 1.5kg | £12.09 | £8.06/kg | Visit |
| Pets at Home1.5kg · £12.99 up 11% since 10 Aug | 1.5kg | £12.99 | £8.66/kg | Visit |
Since 10 Aug (3 readings): Pets at Home up 11%, Zooplus UK up 2%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Pets at Home | 1.5kg | £12.99 | £8.66/kg |
| 4 Oct 2026 | Pets at Home | 10kg | £55.99 | £5.60/kg |
| 4 Oct 2026 | Zooplus UK | 1.5kg | £12.09 | £8.06/kg |
| 4 Oct 2026 | Zooplus UK | 10kg | £55.99 | £5.60/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 10kg | £110.49 | £5.52/kg |
| 27 Sep 2026 | Pets at Home | 1.5kg | £11.69 | £7.79/kg |
| 27 Sep 2026 | Pets at Home | 10kg | £50.39 | £5.04/kg |
| 27 Sep 2026 | Zooplus UK | 1.5kg | £11.99 | £7.99/kg |
| 27 Sep 2026 | Zooplus UK | 10kg | £55.99 | £5.60/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 10kg | £110.49 | £5.52/kg |
| 10 Aug 2026 | Pets at Home | 1.5kg | £11.69 | £7.79/kg |
| 10 Aug 2026 | Pets at Home | 10kg | £50.39 | £5.04/kg |
| 10 Aug 2026 | Zooplus UK | 1.5kg | £11.89 (out of stock) | £7.93/kg |
| 10 Aug 2026 | Zooplus UK | 10kg | £55.99 | £5.60/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 10kg | £110.49 | £5.52/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 36 to 40 points higher and cost up to 21% more.

- Meat
- 76% this food 24.5%
- Carbs
- about 21% this food about 52%
- To feed
- 21% more per 1,000 kcal
+40 pointsCompare

- Meat
- 78% this food 24.5%
- Carbs
- about 8% this food about 52%
- To feed
- 21% less per 1,000 kcal
+38 pointsCompare

- Meat
- 76% this food 24.5%
- Carbs
- about 26% this food about 52%
- To feed
- 8% more per 1,000 kcal
+37 pointsCompare

- Meat
- 80% this food 24.5%
- Carbs
- about 29% this food about 52%
- To feed
- 15% more per 1,000 kcal
+36 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Pages we read, saved 4 Oct 2026: Zooplus UK, Pets at Home.
Score method v6.1.0 · ingredient notes v2.4.0
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